Chuck Westfall Director Media Customer Relationship Consumer

Chuck Westfall Director Media & Customer Relationship Consumer Imaging Group Canon U. S. A. , Inc.

Canon Characteristics § § § Advanced Technology, Made Simple Quality, Reliability, Style, Leadership 70+ Years of Experience in Imaging World Leader in Technology Only company that designs, manufactures and markets a complete line of cameras, camcorders and photo-quality printers § Most key components manufactured in-house

The EOS Digital SLR Line-up Digital Rebel XT EOS 20 D EOS 1 D Mark II EOS 1 Ds Mark II

Power. Shot Camera Line-up Pro 1 SD 500 SD 400 S 70 S 60 S 2 IS SD 300 SD 20 G 6 A 95 A 520 A 510 A 400

Future Technology Trends I Component Lens Current Tech Future Tech Spherical, Aspherical, Fluorite, Multi-Layer Diffractive Optics, etc. Wavefront Coding, Flexible Lenses, Liquid Lenses, etc. http: //www. canon. com/technology/det ail/product_tech/do_lenz/index. html Imager http: //optics. org/articles/ole/8/10/5/1 http: //www. theregister. co. uk/2004/12/ 01/varioptics_liquid_lens/ CCD CMOS http: //www. canon. com/technology/det ail/device/cmos/index. html On-Camera Displays Optical VF, TFT High-Res EVF, -LCD Monitors OLED Monitors http: //www. canon. com/technology/det ail/device/el/index. html Power Supply Lithium-ion, Ni. MH Fuel Cells http: //www. pcworld. com/news/article/ 0, aid, 110120, 00. asp

Future Technology Trends II Component CPU Current Tech DIGIC II Future Tech DIGIC XXVIII ? http: //www. canon. ca/digitalphotograp hy/english/ctech_article. asp? id=208&t id=6 Interface USB, IEEE 1394 Wireless: “Flavor of the Month, ” i. e. , IEEE 802. 20, UWB, etc. Embedded IP Address, Instant Upload