64d7306fba83c120bd4d43d5d4003ac5.ppt
- Количество слайдов: 26
Chongo SD/HD Disk Recorder-Player Product Overview and Launch Plan Service training March 21 st , 2005 Matt Ivey Pro AV Product Manager
Time line activity • Product Launch in May – Press/Analyst tour, May 2 -6 – Reseller training tour, May 8 -16 – Public Announcement, May 17 th • First major Pro AV Trade Event – Infocomm (Las Vegas) June 8 th-10 th Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 2
What does Chongo do for the customer? • Provides a seamless, easy to use recording and playback support for Live Event and Staging, Corporate and Institutional uses in Pro AV • Fixed Facility installations - Networked File sharing • SD Recording • SD and HD Playback … • High Visual Quality at different Resolutions and Aspect Ratios – Matches Seamless Switcher operation • Tape-less operation when used with NLEs, Networking, and Removable Media • Plugs directly into A/V systems with standard Pro AV connections Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 3
Chongo …What it is … • One Input two output Media Device based on Disk Drive Technology, - Targeted at the Medium to High end Event and Staging market with parallel target into Corporate and Institutional facilities. • HD or SD play out on both Player Channels • SD Recorder input – Yes, it records whilst it plays. • Over 10 hours of storage (25 Mb/s) – with Removable media capabilities – More storage with lower bit rate Long Go. P • 2 Channels Analog Audio/media channel – XLRs • Gig-E network-able for sophisticated facility installs • Self Contained package – With Front Panel • Pro AV Industry standard connections – including DVI • Can be used with a Keyboard, Monitor and Mouse • Rugged - 3 RU (5. 25 in) High, 20 inch deep – Rack mountable Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 4
Special Event Workflow – No tape needed … At Event Edit Suite Record VTR Today NLE to Tape for distribution VTR for Playout Doremi DDRs Tape Xfr Baseband • Have to load Baseband FCP, Adobe, News. Edit… • Re-trim Clips for Play • Need VTR Industry Trend Edit Suite USB Disk Drive At Event Chongo No VTR File Transfer • DVD Rom Drive in Chongo FCP, Adobe, News. Edit… Thomson CONFIDENTIAL NOT FOR DISTRIBUTION • Faster than real time transfers with USB 2. 0 or Firewire Disk Drives • Clips trimmed and named • No VTR needed Page N° 5
AV Event Support Work flow Before Event § Pre production meetings § Event Format? § What materials are needed? §Create Script § Specify Equipment §Rental? § Crew List § Produce AV Material § Edit Videos on NLE At the Event § Set-up the Equipment §Should be easy § Load Materials on to Equipment for Playback § Last minute stuff from Presenters gets loaded § Power Points for Speakers are on PC for Play back § Do the Show § Create Power Points § Debrief § Pack up equipment-ship § Repurpose the Material §Duplicate show on DVD or tape § Make available on Web – Transcode § Post Production – Re-edit Show for distribution § Follow Script best as possible § Create Graphics After the Event § Video and Graphics Play-out § Load Materials on to Equipment for Playback § Create Play List § Pack up equipment ship to Event Location Thomson CONFIDENTIAL NOT FOR DISTRIBUTION §Manual or Remote §Record Show while in Process – From Seamless SW Chongo Involved in these workflow steps § Switch between Video and PC feeds with Seamless Swtchr § Go out via Webcast Page N° 6
Fixed Facility Operation – University or Corporate Campus Central A/V Media Center Provides I/O and Content serving Ingest Preview Channel VTR Campus Cable TV DVD Giga-Bit Ethernet Network PCs with Media – Power Point Auditorium #1 Edit Suite Seamless Switcher Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 7
Actual Prototype Pictures – Front Panel DVD ROM Drive Application Touch Screen Name Goes Here Headphone Jack Firewire USB 2. 0 Connections Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Transport and Application buttons Page N° 8 Jog/Shuttle Application Knob
Actual Prototype Pictures – Rear Panel SD/HD Output Channel P 1 • Composite, S-Video • SDI • DVI-I 90 -240 VAC 50 or 60 Hz Power Supply Thomson CONFIDENTIAL NOT FOR DISTRIBUTION SD Input Channel R 1 • Composite, S-Video • SDI • Y, Pb, Pr • Giga-bit Ethernet • USB 2. 0 • Keyboard • Mouse • Monitor Gen-lock SD/HD Output Channel P 2 • Analog Audio • RS 422 • Firewire • GPI I/O Page N° 9
Basic Block Diagram • Simultaneous Single Record and Dual Playout – Independent control of each channel – Sharing of media between channels P 1 Output Circuit P 1 IN SD R 1 Input Circuit Control • RS-422 • E-Net R 1 Control • RS-422 • E-Net Disks 2 ea SD/HD Control • RS-422 • E-Net SD/HD P 2 Import • Clips SD/HD • AVI DV Thomson CONFIDENTIAL NOT FOR DISTRIBUTION OUT P 2 Output Circuit Export • Clips SD/HD • AVI DV Page N° 10 OUT
Chongo HD/SD + Scaling capabilities Y, Pr, Pb SDI, S-Vid, Input Compst Encoder Decoder MPEG-2 4: 2: 0 4 Mb/s – 15 Mb/s HD/Scaler SD X 1 Channel • 720 X 480 (29. 97) 4: 3, 16: 9 • 720 X 576 (25) 4: 3, 16: 9 Import/Export Clips Disk Storage SD/Scaler D V I -D DVI Digital SDI (SD) SVid Compst FPGA S-VID CMST SDI 720 X 480 (29. 97), 4: 3, 16: 9 X X X 720 X 576 (25), 4: 3, 16: 9 X X X • 1280 x 720 P (30), 16: 9, HDV-1 1024 X 768 (59. 94) P, 4: 3, 16: 9 X X • 1440 X 1080 i (25, 29. 97) 16: 9, HDV-2* 1365 X 768 (59. 94) P, 16: 9, X X 1920 X 1080 i (29. 97)(25) 16: 9 X X Clips on Disk MPEG-2, 4: 2: 0 • DVD, Gig-E, USB 2. 0, Fire. Wire • 720 X 576 (25), 4: 3, 16: 9 • Stills – JPEG, TIF, TARGA, BMP Y, Pr, Pb DVI DIG • 720 X 480 (29. 97), 4: 3, 16: 9 • Types – DV, MPEG-2, AVI, Quick. Time, GXF. WMV (HD) Channels R, G, B DVI ANA • Transcoded to/from Disk • Video - SD, HDTV, HDV D V I -A X 2 Output X 2 Resolution, Frame, A-Ratio ----HD/ Hi Res Encoded Imports----- • 1920 X 1080 i (25, 29. 97) 16: 9 Notes • Chongo can convert between Aspect Ratios. Thomson CONFIDENTIAL NOT FOR DISTRIBUTION *TBD @ Release • Scale Clip resolution up and down • Lee Filter for improved visual Quality • Play out channels can play out SD or HD separately Page N° 11 X
Chongo aspect Ratios Aspect ratio conversion matrix Standard Clip widescreen 4: 3 attribute Widescreen 16: 9 Output display widescreen attribute Standard 4: 3 Widescreen 16: 9 Bars (Pillar box) No aspect ratio conversion Half-bars (Half-pillar box) Crop Bars (Letterbox) Half-bars (Half-letterbox) Crop No aspect ratio conversion This is very important to keep a Presentation look the same for all playback media in the Play list. Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 12
Getting Materials into Chongo Baseband E-Transfers § Video (SD Only PAL or NTSC) § File Transfers (SD & HD) § Composite (BNC) Wrappers § S-Video § AVI (DV 25) § Component RGB or Y, Pb, Pr – (BNCs 3 ea) § Quicktime § Audio § Windows Media Video § Analog -2 Ch – (XLRs) (Dolby Encoded –OK) § SPDIF (BNC) § Material Sources § VTRs – VHS, 8 mm, DV, Beta. Cam, 3/4 inch § DVD Players § HDV – 720 P, 1080 i (DVHS) § GXF § Methods § Ethernet (Gig-E) § 1394 (Firewire) Camcorder/VTR or Drive § USB 2. 0 – Drive or Flash Mem § CD or DVD Chongo improves this constraint over Competitors by offering easier and more open Import capabilities Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 13
Modes of Operation Stand-Alone § Unit is operated by Front Panel only § Simple GUI § Remote Control – RS 422 or Ethernet § Crestron or AMX Control Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 14
Modes of Operation Work-Station Full Op § Unit is operated by K/V/M – Toggle Mode § Full Screen VGA Display § Use with Keyboard and Mouse § VGA output augments Application to provide full Operation § Keyboard - Transport Control §Front Panel Screen - Channel Monitor Mode Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 15
Chongo is the Workflow! Record – Edit – Play List – Play Out Continuous Recording Clip XYZ R 1 Sub-Clip XYZ-2 Use Player 1 to create Sub. Clips while recording Sub-Clip XYZ-3 P 1 Play List Use Player 2 to create and Play-out Play List P 2 Sub-Clip XYZ-1 All material can be accessed and manipulated concurrently Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Sub-Clip XYZ-3 Page N° 16
Pro AV Equipment Lay-out Example Chongo fits in! AMP Control Seamless A/V Switcher VTR DVD Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 17
Chongo impact on M-Series? They have a slight overlap but, … Item Chongo M-Series Pro-AV Broadcast Pro AV Connections - DVI Yes – Analog and Digital No Digital Audio – AES/EBU No – 2 Channel, Analog and S/PDIF Yes – Digital products Digital Audio – Embedded No Yes - Digital products 50 Mb/s SD support No Yes – M-322 D VITC support No Yes Closed Caption support No Yes VBI support No Yes NEWS NAS with S-Bins No Yes Target Market Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 18
Why Chongo will Win in the Market … • Full Featured, Multi-Channel SD/HD unit – Under $10 K and € 10 K • Comprehensive feature set and application tuned to emerging technology trends in Pro AV. • Rugged Construction – Shock Mounted Disk Drives – Vs. competition who have notorious Disk Drive reputation • Compatibility with Pro AV devices (Seamless Switchers), standards, and NLEs. • Enhancement of Pro AV workflows greater productivity with fewer devices. • Worldwide service and support. • Highly motivated design and support teams. • Sold by top Pro AV Resllers Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 19
Chongo Beta testing and Launch Plan Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 20
Launch Plan Schedule – As of 3 -18 -05 PSR – 60 Days PSR – 30 Days PSR/Public Launch We are Here Key Partners PA Resellers Customer Orders Key Resellers Pre-Launch Activities q Press Activities – In Process q Photography – In Process þ 2 Developer Units – AMX, Crestron q Beta Test- 12 Units March 21 q WW Pricing established March 31 q Business Plans with Key Resellers, SIs and Rental Co. s þ MSR Draft q NAB 005 Plans – Whisper Suite Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Reseller Integration Pre-Launch Activities q 8 Demo Units available q Collateral Completion – April 30 q Press/Analyst Tour – May 2 -6 q Reseller Binders – May 1 st q Web site Functional - May 1 st q Beta Site Testimonials q DVD Completion - May 8 th q 100 unit Sell-a-thon starts Launch Activities q Public Announcement –May 17 th q Production Ship – May 6 th q. Reseller Training, US – May 8 -16 q Introductory Event q Trade Events – Infocomm June 8 -10 q Road Show q Sell more units! Product Available for Shipment May 6 th 2005 Page N° 21
Beta Plan Excerpt from Agreement letter to Beta participants Units will be offered for sale to Beta sites at substantial savings … Our way of saying thank you for participating. Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 22
Beta Test Participants Units go out first week in March Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 23
Chongo Distribution and Pricing • All Chongo line products sold through Resellers • North America - $9, 995 List price – Sliding scale discount based on Qty as outlined in Reseller plan • ROW - €TBD – (€ 8, 995 suggested list) • APAC – Based on North America list with uplift and appropriate discount to Resellers? • Products and accessories – XXX-1 – Chongo Unit no options – XXX-RACK – Rack Kit – XXX –SQD-1 – DVI to BNC adaptor cable Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 24
Service Warranty Plans – 1 Yr/15 months Thomson GVG Service Reseller/Distributor Service • Customer: Reseller/Distributor • Customer: End User • Support: Provides 2 nd level support to reseller, and escalated 2 nd level support to the end user. • Support: Provides 1 st tier support to End User as per Resale agreement • Offerings: Service, support, integration, and repair services for end users. • Product Serviceability: Utilize product serviceability and design to easily identify and resolve both hardware and software problems for end user, ideally without calling TGV support. • • Offerings: Unit Exchange contracts, Loaner Units? , Repair of units, Spare parts, and 24 hr. Phone support for Resellers. Product Serviceability: Design product for easy troubleshooting, diagnosis of problems, and easy replacement of field replaceable units/modules. Taken form Marcus Wheelwright Presentation Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 25
Demo Overview • Work Station Mode • Configuration • Channel Set-up • Front Panel Mode • Differences for Work station mode • Jog/Shuttle/Var/Application Knob • Menu – Tools Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 26