Скачать презентацию Chongo SD HD Disk Recorder-Player Product Overview and Launch Скачать презентацию Chongo SD HD Disk Recorder-Player Product Overview and Launch

64d7306fba83c120bd4d43d5d4003ac5.ppt

  • Количество слайдов: 26

Chongo SD/HD Disk Recorder-Player Product Overview and Launch Plan Service training March 21 st Chongo SD/HD Disk Recorder-Player Product Overview and Launch Plan Service training March 21 st , 2005 Matt Ivey Pro AV Product Manager

Time line activity • Product Launch in May – Press/Analyst tour, May 2 -6 Time line activity • Product Launch in May – Press/Analyst tour, May 2 -6 – Reseller training tour, May 8 -16 – Public Announcement, May 17 th • First major Pro AV Trade Event – Infocomm (Las Vegas) June 8 th-10 th Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 2

What does Chongo do for the customer? • Provides a seamless, easy to use What does Chongo do for the customer? • Provides a seamless, easy to use recording and playback support for Live Event and Staging, Corporate and Institutional uses in Pro AV • Fixed Facility installations - Networked File sharing • SD Recording • SD and HD Playback … • High Visual Quality at different Resolutions and Aspect Ratios – Matches Seamless Switcher operation • Tape-less operation when used with NLEs, Networking, and Removable Media • Plugs directly into A/V systems with standard Pro AV connections Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 3

Chongo …What it is … • One Input two output Media Device based on Chongo …What it is … • One Input two output Media Device based on Disk Drive Technology, - Targeted at the Medium to High end Event and Staging market with parallel target into Corporate and Institutional facilities. • HD or SD play out on both Player Channels • SD Recorder input – Yes, it records whilst it plays. • Over 10 hours of storage (25 Mb/s) – with Removable media capabilities – More storage with lower bit rate Long Go. P • 2 Channels Analog Audio/media channel – XLRs • Gig-E network-able for sophisticated facility installs • Self Contained package – With Front Panel • Pro AV Industry standard connections – including DVI • Can be used with a Keyboard, Monitor and Mouse • Rugged - 3 RU (5. 25 in) High, 20 inch deep – Rack mountable Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 4

Special Event Workflow – No tape needed … At Event Edit Suite Record VTR Special Event Workflow – No tape needed … At Event Edit Suite Record VTR Today NLE to Tape for distribution VTR for Playout Doremi DDRs Tape Xfr Baseband • Have to load Baseband FCP, Adobe, News. Edit… • Re-trim Clips for Play • Need VTR Industry Trend Edit Suite USB Disk Drive At Event Chongo No VTR File Transfer • DVD Rom Drive in Chongo FCP, Adobe, News. Edit… Thomson CONFIDENTIAL NOT FOR DISTRIBUTION • Faster than real time transfers with USB 2. 0 or Firewire Disk Drives • Clips trimmed and named • No VTR needed Page N° 5

AV Event Support Work flow Before Event § Pre production meetings § Event Format? AV Event Support Work flow Before Event § Pre production meetings § Event Format? § What materials are needed? §Create Script § Specify Equipment §Rental? § Crew List § Produce AV Material § Edit Videos on NLE At the Event § Set-up the Equipment §Should be easy § Load Materials on to Equipment for Playback § Last minute stuff from Presenters gets loaded § Power Points for Speakers are on PC for Play back § Do the Show § Create Power Points § Debrief § Pack up equipment-ship § Repurpose the Material §Duplicate show on DVD or tape § Make available on Web – Transcode § Post Production – Re-edit Show for distribution § Follow Script best as possible § Create Graphics After the Event § Video and Graphics Play-out § Load Materials on to Equipment for Playback § Create Play List § Pack up equipment ship to Event Location Thomson CONFIDENTIAL NOT FOR DISTRIBUTION §Manual or Remote §Record Show while in Process – From Seamless SW Chongo Involved in these workflow steps § Switch between Video and PC feeds with Seamless Swtchr § Go out via Webcast Page N° 6

Fixed Facility Operation – University or Corporate Campus Central A/V Media Center Provides I/O Fixed Facility Operation – University or Corporate Campus Central A/V Media Center Provides I/O and Content serving Ingest Preview Channel VTR Campus Cable TV DVD Giga-Bit Ethernet Network PCs with Media – Power Point Auditorium #1 Edit Suite Seamless Switcher Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 7

Actual Prototype Pictures – Front Panel DVD ROM Drive Application Touch Screen Name Goes Actual Prototype Pictures – Front Panel DVD ROM Drive Application Touch Screen Name Goes Here Headphone Jack Firewire USB 2. 0 Connections Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Transport and Application buttons Page N° 8 Jog/Shuttle Application Knob

Actual Prototype Pictures – Rear Panel SD/HD Output Channel P 1 • Composite, S-Video Actual Prototype Pictures – Rear Panel SD/HD Output Channel P 1 • Composite, S-Video • SDI • DVI-I 90 -240 VAC 50 or 60 Hz Power Supply Thomson CONFIDENTIAL NOT FOR DISTRIBUTION SD Input Channel R 1 • Composite, S-Video • SDI • Y, Pb, Pr • Giga-bit Ethernet • USB 2. 0 • Keyboard • Mouse • Monitor Gen-lock SD/HD Output Channel P 2 • Analog Audio • RS 422 • Firewire • GPI I/O Page N° 9

Basic Block Diagram • Simultaneous Single Record and Dual Playout – Independent control of Basic Block Diagram • Simultaneous Single Record and Dual Playout – Independent control of each channel – Sharing of media between channels P 1 Output Circuit P 1 IN SD R 1 Input Circuit Control • RS-422 • E-Net R 1 Control • RS-422 • E-Net Disks 2 ea SD/HD Control • RS-422 • E-Net SD/HD P 2 Import • Clips SD/HD • AVI DV Thomson CONFIDENTIAL NOT FOR DISTRIBUTION OUT P 2 Output Circuit Export • Clips SD/HD • AVI DV Page N° 10 OUT

Chongo HD/SD + Scaling capabilities Y, Pr, Pb SDI, S-Vid, Input Compst Encoder Decoder Chongo HD/SD + Scaling capabilities Y, Pr, Pb SDI, S-Vid, Input Compst Encoder Decoder MPEG-2 4: 2: 0 4 Mb/s – 15 Mb/s HD/Scaler SD X 1 Channel • 720 X 480 (29. 97) 4: 3, 16: 9 • 720 X 576 (25) 4: 3, 16: 9 Import/Export Clips Disk Storage SD/Scaler D V I -D DVI Digital SDI (SD) SVid Compst FPGA S-VID CMST SDI 720 X 480 (29. 97), 4: 3, 16: 9 X X X 720 X 576 (25), 4: 3, 16: 9 X X X • 1280 x 720 P (30), 16: 9, HDV-1 1024 X 768 (59. 94) P, 4: 3, 16: 9 X X • 1440 X 1080 i (25, 29. 97) 16: 9, HDV-2* 1365 X 768 (59. 94) P, 16: 9, X X 1920 X 1080 i (29. 97)(25) 16: 9 X X Clips on Disk MPEG-2, 4: 2: 0 • DVD, Gig-E, USB 2. 0, Fire. Wire • 720 X 576 (25), 4: 3, 16: 9 • Stills – JPEG, TIF, TARGA, BMP Y, Pr, Pb DVI DIG • 720 X 480 (29. 97), 4: 3, 16: 9 • Types – DV, MPEG-2, AVI, Quick. Time, GXF. WMV (HD) Channels R, G, B DVI ANA • Transcoded to/from Disk • Video - SD, HDTV, HDV D V I -A X 2 Output X 2 Resolution, Frame, A-Ratio ----HD/ Hi Res Encoded Imports----- • 1920 X 1080 i (25, 29. 97) 16: 9 Notes • Chongo can convert between Aspect Ratios. Thomson CONFIDENTIAL NOT FOR DISTRIBUTION *TBD @ Release • Scale Clip resolution up and down • Lee Filter for improved visual Quality • Play out channels can play out SD or HD separately Page N° 11 X

Chongo aspect Ratios Aspect ratio conversion matrix Standard Clip widescreen 4: 3 attribute Widescreen Chongo aspect Ratios Aspect ratio conversion matrix Standard Clip widescreen 4: 3 attribute Widescreen 16: 9 Output display widescreen attribute Standard 4: 3 Widescreen 16: 9 Bars (Pillar box) No aspect ratio conversion Half-bars (Half-pillar box) Crop Bars (Letterbox) Half-bars (Half-letterbox) Crop No aspect ratio conversion This is very important to keep a Presentation look the same for all playback media in the Play list. Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 12

Getting Materials into Chongo Baseband E-Transfers § Video (SD Only PAL or NTSC) § Getting Materials into Chongo Baseband E-Transfers § Video (SD Only PAL or NTSC) § File Transfers (SD & HD) § Composite (BNC) Wrappers § S-Video § AVI (DV 25) § Component RGB or Y, Pb, Pr – (BNCs 3 ea) § Quicktime § Audio § Windows Media Video § Analog -2 Ch – (XLRs) (Dolby Encoded –OK) § SPDIF (BNC) § Material Sources § VTRs – VHS, 8 mm, DV, Beta. Cam, 3/4 inch § DVD Players § HDV – 720 P, 1080 i (DVHS) § GXF § Methods § Ethernet (Gig-E) § 1394 (Firewire) Camcorder/VTR or Drive § USB 2. 0 – Drive or Flash Mem § CD or DVD Chongo improves this constraint over Competitors by offering easier and more open Import capabilities Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 13

Modes of Operation Stand-Alone § Unit is operated by Front Panel only § Simple Modes of Operation Stand-Alone § Unit is operated by Front Panel only § Simple GUI § Remote Control – RS 422 or Ethernet § Crestron or AMX Control Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 14

Modes of Operation Work-Station Full Op § Unit is operated by K/V/M – Toggle Modes of Operation Work-Station Full Op § Unit is operated by K/V/M – Toggle Mode § Full Screen VGA Display § Use with Keyboard and Mouse § VGA output augments Application to provide full Operation § Keyboard - Transport Control §Front Panel Screen - Channel Monitor Mode Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 15

Chongo is the Workflow! Record – Edit – Play List – Play Out Continuous Chongo is the Workflow! Record – Edit – Play List – Play Out Continuous Recording Clip XYZ R 1 Sub-Clip XYZ-2 Use Player 1 to create Sub. Clips while recording Sub-Clip XYZ-3 P 1 Play List Use Player 2 to create and Play-out Play List P 2 Sub-Clip XYZ-1 All material can be accessed and manipulated concurrently Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Sub-Clip XYZ-3 Page N° 16

Pro AV Equipment Lay-out Example Chongo fits in! AMP Control Seamless A/V Switcher VTR Pro AV Equipment Lay-out Example Chongo fits in! AMP Control Seamless A/V Switcher VTR DVD Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 17

Chongo impact on M-Series? They have a slight overlap but, … Item Chongo M-Series Chongo impact on M-Series? They have a slight overlap but, … Item Chongo M-Series Pro-AV Broadcast Pro AV Connections - DVI Yes – Analog and Digital No Digital Audio – AES/EBU No – 2 Channel, Analog and S/PDIF Yes – Digital products Digital Audio – Embedded No Yes - Digital products 50 Mb/s SD support No Yes – M-322 D VITC support No Yes Closed Caption support No Yes VBI support No Yes NEWS NAS with S-Bins No Yes Target Market Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 18

Why Chongo will Win in the Market … • Full Featured, Multi-Channel SD/HD unit Why Chongo will Win in the Market … • Full Featured, Multi-Channel SD/HD unit – Under $10 K and € 10 K • Comprehensive feature set and application tuned to emerging technology trends in Pro AV. • Rugged Construction – Shock Mounted Disk Drives – Vs. competition who have notorious Disk Drive reputation • Compatibility with Pro AV devices (Seamless Switchers), standards, and NLEs. • Enhancement of Pro AV workflows greater productivity with fewer devices. • Worldwide service and support. • Highly motivated design and support teams. • Sold by top Pro AV Resllers Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 19

Chongo Beta testing and Launch Plan Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 20 Chongo Beta testing and Launch Plan Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 20

Launch Plan Schedule – As of 3 -18 -05 PSR – 60 Days PSR Launch Plan Schedule – As of 3 -18 -05 PSR – 60 Days PSR – 30 Days PSR/Public Launch We are Here Key Partners PA Resellers Customer Orders Key Resellers Pre-Launch Activities q Press Activities – In Process q Photography – In Process þ 2 Developer Units – AMX, Crestron q Beta Test- 12 Units March 21 q WW Pricing established March 31 q Business Plans with Key Resellers, SIs and Rental Co. s þ MSR Draft q NAB 005 Plans – Whisper Suite Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Reseller Integration Pre-Launch Activities q 8 Demo Units available q Collateral Completion – April 30 q Press/Analyst Tour – May 2 -6 q Reseller Binders – May 1 st q Web site Functional - May 1 st q Beta Site Testimonials q DVD Completion - May 8 th q 100 unit Sell-a-thon starts Launch Activities q Public Announcement –May 17 th q Production Ship – May 6 th q. Reseller Training, US – May 8 -16 q Introductory Event q Trade Events – Infocomm June 8 -10 q Road Show q Sell more units! Product Available for Shipment May 6 th 2005 Page N° 21

Beta Plan Excerpt from Agreement letter to Beta participants Units will be offered for Beta Plan Excerpt from Agreement letter to Beta participants Units will be offered for sale to Beta sites at substantial savings … Our way of saying thank you for participating. Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 22

Beta Test Participants Units go out first week in March Thomson CONFIDENTIAL NOT FOR Beta Test Participants Units go out first week in March Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 23

Chongo Distribution and Pricing • All Chongo line products sold through Resellers • North Chongo Distribution and Pricing • All Chongo line products sold through Resellers • North America - $9, 995 List price – Sliding scale discount based on Qty as outlined in Reseller plan • ROW - €TBD – (€ 8, 995 suggested list) • APAC – Based on North America list with uplift and appropriate discount to Resellers? • Products and accessories – XXX-1 – Chongo Unit no options – XXX-RACK – Rack Kit – XXX –SQD-1 – DVI to BNC adaptor cable Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 24

Service Warranty Plans – 1 Yr/15 months Thomson GVG Service Reseller/Distributor Service • Customer: Service Warranty Plans – 1 Yr/15 months Thomson GVG Service Reseller/Distributor Service • Customer: Reseller/Distributor • Customer: End User • Support: Provides 2 nd level support to reseller, and escalated 2 nd level support to the end user. • Support: Provides 1 st tier support to End User as per Resale agreement • Offerings: Service, support, integration, and repair services for end users. • Product Serviceability: Utilize product serviceability and design to easily identify and resolve both hardware and software problems for end user, ideally without calling TGV support. • • Offerings: Unit Exchange contracts, Loaner Units? , Repair of units, Spare parts, and 24 hr. Phone support for Resellers. Product Serviceability: Design product for easy troubleshooting, diagnosis of problems, and easy replacement of field replaceable units/modules. Taken form Marcus Wheelwright Presentation Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 25

Demo Overview • Work Station Mode • Configuration • Channel Set-up • Front Panel Demo Overview • Work Station Mode • Configuration • Channel Set-up • Front Panel Mode • Differences for Work station mode • Jog/Shuttle/Var/Application Knob • Menu – Tools Thomson CONFIDENTIAL NOT FOR DISTRIBUTION Page N° 26