Скачать презентацию China s Outbound Tourism Market China Outbound Tourism Скачать презентацию China s Outbound Tourism Market China Outbound Tourism

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China’s Outbound Tourism Market China’s Outbound Tourism Market

China Outbound Tourism Development China Outbound Tourism Development

China Domestic Tourism Developing Curve Source: China National Tourism Administration The Yearbook of China China Domestic Tourism Developing Curve Source: China National Tourism Administration The Yearbook of China Tourism Statistics

China Outbound Tourism Developing Curve 10, 000 40 million 30 million 20 million 10 China Outbound Tourism Developing Curve 10, 000 40 million 30 million 20 million 10 million Source: China National Tourism Administration The Yearbook of China Tourism Statistics

Development of Outb. Tourism in 2010 + 20. 6% Jan. Feb. March Apr. May Development of Outb. Tourism in 2010 + 20. 6% Jan. Feb. March Apr. May June July Aug. Sep.

Major Generating Areas Major Generating Areas

The Three Major Urban Economic Belts Heilongjiang Jilin Xinjiang Liaoning Gansu Beijing Inner Mongolia The Three Major Urban Economic Belts Heilongjiang Jilin Xinjiang Liaoning Gansu Beijing Inner Mongolia Qinghai Ning xia Sichuan Hubei chongqing Guizhou Yunnan Jiangsu Henan Shaanxi Tibet Tianjin Hebei Shanxi Shandong Hunan Guangxi Anhui Shanghai Jiangxi Zhejiang Fujian Taiwan Hongkong Macau Hainan Guangdong radiateds

Top 6 Municipalities & Provinces of Economic Development Top 6 Municipalities & Provinces of Economic Development

Top 6 Provinces (Municipalities) in Economic Development Province/M unicipality Disposible Income of Disposable Income Top 6 Provinces (Municipalities) in Economic Development Province/M unicipality Disposible Income of Disposable Income of Urban Househild Rural Household 2009 GDP per Capita RMB Ranking Shanghai 28836 1 12335 1 80198 1 Beijing 26738 2 11986 2 72663 2 Zhejiang 24611 3 10007 4 45123 4 Tianjin 21637 4 21337 3 67271 3 Guangdong 21570 5 6907 6 41390 6 Jiangsu 20552 6 8004 5 44670 5 资 料来源:《中国经济 周刊》2010年第 9期

Strucure of Passenger Flow at Airports 2009 10 million + 65% Source: Civil Aviation Strucure of Passenger Flow at Airports 2009 10 million + 65% Source: Civil Aviation Administration of China

Top 5 Airports Xi’an Changdu Hangzhou Kunming Guangzhou Shenzhen Top 5 Airports Xi’an Changdu Hangzhou Kunming Guangzhou Shenzhen

Cities with Foreign Consulates General or Consulates Shenyang 4 44 Chongqing 2 Xiamen 2 Cities with Foreign Consulates General or Consulates Shenyang 4 44 Chongqing 2 Xiamen 2 Kunming 4 Guangzhou Source: Ministry of Foreign Affairs 18

Three Major Generating Areas Heilongjiang Jilin Xinjiang Liaoning Gansu Beijing Inner Mongolia Qinghai Ning Three Major Generating Areas Heilongjiang Jilin Xinjiang Liaoning Gansu Beijing Inner Mongolia Qinghai Ning xia Sichuan Hubei chongqing Guizhou Yunnan Jiangsu Henan Shaanxi Tibet Tianjin Hebei Shanxi Shandong Hunan Guangxi Anhui Shanghai Jiangxi Zhejiang Fujian Taiwan Hongkong Macau Hainan Guangdong radiateds

Segmentation of Outbound Passengers Segmentation of Outbound Passengers

· Senior citizens · Wage earners · White collars · The rich people · Senior citizens · Wage earners · White collars · The rich people

Main Direction Of Outb. Travel Flow Main Direction Of Outb. Travel Flow

Market share of the continents 亚洲 美洲 Source: CNTA The Yearbook of China Tourism Market share of the continents 亚洲 美洲 Source: CNTA The Yearbook of China Tourism Statistics 欧洲 大洋洲

Market share of the continents 1999 - 2009 Asian European American Oceanian African Market share of the continents 1999 - 2009 Asian European American Oceanian African

Major Destinations 2009 + 1 million 10, 000 0. 6 - 0. 8 million Major Destinations 2009 + 1 million 10, 000 0. 6 - 0. 8 million Source: CNTA The Yearbook of China Tourism Statistics an er m V iet re a ia ia Russia apo Tailand aysi tral es U, K on g al us in nd A M S I G m na USA Japan Korea y 0. 2 - 0. 5 million Canada France

Changes of Flow To Major Destinetions Korea 2009 a tr us USA lia A Changes of Flow To Major Destinetions Korea 2009 a tr us USA lia A Overal l Japan Vietnam re d n Malaysia Russia ng ila Si Ta Source: CNTA China Tourism Statistics o ap ia es n do UK Canada In France Germany

Chinese Visitors to Vietnam Chinese Visitors to Vietnam

1992 2000 1992 2000

Flow to Vietnam 2003 -2009 Flow to Vietnam 2003 -2009

The Trend of Development to Vietnam 2004 2005 2006 2007 2008 2009 The Trend of Development to Vietnam 2004 2005 2006 2007 2008 2009

Development Trends of Outb. Tourism (%) 2010 Jan. Feb. March Apr. May June + Development Trends of Outb. Tourism (%) 2010 Jan. Feb. March Apr. May June + 20. 6% July Aug. Sep.

Trends of Flow to Vietnam (%) 2010 -5. 54% Jan. Feb. March Apr. May Trends of Flow to Vietnam (%) 2010 -5. 54% Jan. Feb. March Apr. May June July Aug. Sep.

Trends of Flow to Vietnam (%) 2004 2005 2006 2007 2008 2009 2010 Trends of Flow to Vietnam (%) 2004 2005 2006 2007 2008 2009 2010

The Structure of Visitors to Vietnam Guangxi Guangdong Yunan Beijing Shanghai Zhejiang The Structure of Visitors to Vietnam Guangxi Guangdong Yunan Beijing Shanghai Zhejiang

5% 1% 0. 7% 0. 5% 0. 2% Heilongjiang Jilin Xinjiang Liaoning Gansu Beijing 5% 1% 0. 7% 0. 5% 0. 2% Heilongjiang Jilin Xinjiang Liaoning Gansu Beijing Inner Mongolia 90% Qinghai Ning xia Sichuan Hubei chongqing Guizhou Yunnan Jiangsu Henan Shaanxi Tibet Tianjin Hebei Shanxi Shandong Hunan Guangxi Anhui Shanghai Jiangxi Zhejiang Fujian Taiwan Hongkong Macau Hainan Guangdong radiateds

Passenger flow of ports(%) from Guangxi Province Passenger flow of ports(%) from Guangxi Province

Organized Tourists of Beijing Organized Tourists of Shanghai Organized Tourists of Beijing Organized Tourists of Shanghai

Organized visitors to the main Asian ADS from Shanghai Tailand Indonesia Singapore Malaysia Philippines Organized visitors to the main Asian ADS from Shanghai Tailand Indonesia Singapore Malaysia Philippines Cambodia Maldives Vietnam

The Emerging Trends of Outbound Travel Market The Emerging Trends of Outbound Travel Market

More Stylish Mentality · Slowing Down · Sufficient Leisure More Stylish Mentality · Slowing Down · Sufficient Leisure

More Stylish Mentality · Slowing Down · Sufficient Leisure · In-Depth Experience · Free More Stylish Mentality · Slowing Down · Sufficient Leisure · In-Depth Experience · Free and easy travel · Wider Options · Attach greater importance to safety · More online booking

www. ctrip. com www. ctrip. com

More Rational Consumption · More Specific Purpose · Higher Revisit Rate · Shorter stay More Rational Consumption · More Specific Purpose · Higher Revisit Rate · Shorter stay

Spring Festival Feb. 7 Days May Day May 7 Days National Day Oct. 7 Spring Festival Feb. 7 Days May Day May 7 Days National Day Oct. 7 Days New Year’s Day Jan. Spring Festival Feb. Qing Ming Duan Wu Mid-Autumn Festival National Day Apr. Jun. Sep. Oct. 3 Days 7 Days 3 Days 7 Days

More Rational Consumption · More Specific Purpose · Higher Revisit Rate · Shorter stay More Rational Consumption · More Specific Purpose · Higher Revisit Rate · Shorter stay · Shorter haul · Price sensitive · Paying more attention on the exchange rate

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