China’s Outbound Tourism Market
China Outbound Tourism Development
China Domestic Tourism Developing Curve Source: China National Tourism Administration The Yearbook of China Tourism Statistics
China Outbound Tourism Developing Curve 10, 000 40 million 30 million 20 million 10 million Source: China National Tourism Administration The Yearbook of China Tourism Statistics
Development of Outb. Tourism in 2010 + 20. 6% Jan. Feb. March Apr. May June July Aug. Sep.
Major Generating Areas
The Three Major Urban Economic Belts Heilongjiang Jilin Xinjiang Liaoning Gansu Beijing Inner Mongolia Qinghai Ning xia Sichuan Hubei chongqing Guizhou Yunnan Jiangsu Henan Shaanxi Tibet Tianjin Hebei Shanxi Shandong Hunan Guangxi Anhui Shanghai Jiangxi Zhejiang Fujian Taiwan Hongkong Macau Hainan Guangdong radiateds
Top 6 Municipalities & Provinces of Economic Development
Top 6 Provinces (Municipalities) in Economic Development Province/M unicipality Disposible Income of Disposable Income of Urban Househild Rural Household 2009 GDP per Capita RMB Ranking Shanghai 28836 1 12335 1 80198 1 Beijing 26738 2 11986 2 72663 2 Zhejiang 24611 3 10007 4 45123 4 Tianjin 21637 4 21337 3 67271 3 Guangdong 21570 5 6907 6 41390 6 Jiangsu 20552 6 8004 5 44670 5 资 料来源：《中国经济 周刊》2010年第 9期
Strucure of Passenger Flow at Airports 2009 10 million + 65% Source: Civil Aviation Administration of China <CAAC Statistics>
Top 5 Airports Xi’an Changdu Hangzhou Kunming Guangzhou Shenzhen
Cities with Foreign Consulates General or Consulates Shenyang 4 44 Chongqing 2 Xiamen 2 Kunming 4 Guangzhou Source: Ministry of Foreign Affairs 18
Three Major Generating Areas Heilongjiang Jilin Xinjiang Liaoning Gansu Beijing Inner Mongolia Qinghai Ning xia Sichuan Hubei chongqing Guizhou Yunnan Jiangsu Henan Shaanxi Tibet Tianjin Hebei Shanxi Shandong Hunan Guangxi Anhui Shanghai Jiangxi Zhejiang Fujian Taiwan Hongkong Macau Hainan Guangdong radiateds
Segmentation of Outbound Passengers
· Senior citizens · Wage earners · White collars · The rich people
Main Direction Of Outb. Travel Flow
Market share of the continents 亚洲 美洲 Source: CNTA The Yearbook of China Tourism Statistics 欧洲 大洋洲
Market share of the continents 1999 - 2009 Asian European American Oceanian African
Major Destinations 2009 + 1 million 10, 000 0. 6 - 0. 8 million Source: CNTA The Yearbook of China Tourism Statistics an er m V iet re a ia ia Russia apo Tailand aysi tral es U, K on g al us in nd A M S I G m na USA Japan Korea y 0. 2 - 0. 5 million Canada France
Changes of Flow To Major Destinetions Korea 2009 a tr us USA lia A Overal l Japan Vietnam re d n Malaysia Russia ng ila Si Ta Source: CNTA China Tourism Statistics o ap ia es n do UK Canada In France Germany
Chinese Visitors to Vietnam
1992 2000
Flow to Vietnam 2003 -2009
The Trend of Development to Vietnam 2004 2005 2006 2007 2008 2009
Development Trends of Outb. Tourism (%) 2010 Jan. Feb. March Apr. May June + 20. 6% July Aug. Sep.
Trends of Flow to Vietnam (%) 2010 -5. 54% Jan. Feb. March Apr. May June July Aug. Sep.
Trends of Flow to Vietnam (%) 2004 2005 2006 2007 2008 2009 2010
The Structure of Visitors to Vietnam Guangxi Guangdong Yunan Beijing Shanghai Zhejiang
5% 1% 0. 7% 0. 5% 0. 2% Heilongjiang Jilin Xinjiang Liaoning Gansu Beijing Inner Mongolia 90% Qinghai Ning xia Sichuan Hubei chongqing Guizhou Yunnan Jiangsu Henan Shaanxi Tibet Tianjin Hebei Shanxi Shandong Hunan Guangxi Anhui Shanghai Jiangxi Zhejiang Fujian Taiwan Hongkong Macau Hainan Guangdong radiateds
Passenger flow of ports(%) from Guangxi Province
Organized Tourists of Beijing Organized Tourists of Shanghai
Organized visitors to the main Asian ADS from Shanghai Tailand Indonesia Singapore Malaysia Philippines Cambodia Maldives Vietnam
The Emerging Trends of Outbound Travel Market
More Stylish Mentality · Slowing Down · Sufficient Leisure
More Stylish Mentality · Slowing Down · Sufficient Leisure · In-Depth Experience · Free and easy travel · Wider Options · Attach greater importance to safety · More online booking
www. ctrip. com
More Rational Consumption · More Specific Purpose · Higher Revisit Rate · Shorter stay
Spring Festival Feb. 7 Days May Day May 7 Days National Day Oct. 7 Days New Year’s Day Jan. Spring Festival Feb. Qing Ming Duan Wu Mid-Autumn Festival National Day Apr. Jun. Sep. Oct. 3 Days 7 Days 3 Days 7 Days
More Rational Consumption · More Specific Purpose · Higher Revisit Rate · Shorter stay · Shorter haul · Price sensitive · Paying more attention on the exchange rate
xuf 1205@yahoo. com. cn
Скачать презентацию China s Outbound Tourism Market China Outbound Tourism
816747f89f65f99549c8aa35c11481a1.ppt