Charts Quarterly Q 3 DATA Brought to you by: www. marketingcharts. com
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Hub. Spot, At we help small and medium sized businesses get found on the Internet, by offering professional marketers and small business owners a software platform that fully supports their inbound marketing strategies. But strategies need to be developed within the context of current data. That’s why we are sponsoring Charts Quarterly, so that you can have access to the latest Internet trends. We think you’ll be surprised with what some of the charts reveal. For example, who would have thought that in August 2010, Yahoo Sites would rank as the top web property, ahead of Google Sites. Also, companies need to know that nearly six in ten marketers plan on including social media spending in 2011. There are 55 data slides in this issue of Charts Quarterly, and they cover a range of topics, from broadcast media sites to social media sites to financial and health sites to top advertisers in consumer goods. Enjoy! The Hub. Spot Team http: //www. hubspot. com 3
Charts Inside… Media & Marketing 4 Financial 36 Lifestyles & Leisure 60 Top 10 Broadcast Media Sites 5 Print Media Sites 7 Television Sites 19 Top 10 Brands Advertised on Radio 11 Video-Multimedia Sites 14 Social Network Sites and Forums 16 Top Banks Advertised on Radio 37 Top 10 Investment /Finance Sites 39 Internet-based Business-Finance Sites 41 Family Sites 61 House & Garden Sites 63 Quick Service Restaurants 65 Retail & Consumer Goods 43 Internet Infrastructure 18 Hardware/Home: Top Advertisers 44 Department Stores: Top Advertisers 46 Beer/Malt Beverages: Top Advertisers 48 Top U. S. Web Properties 19 Top Internet Portal Frontpages 21 Automotive 50 Industry Sectors 23 Auto Manufacturer Sites 51 Auto Classifieds Sites 53 Health Information Sites 24 Top 10 Politics Sites 26 Real Estate Sites 28 Telecom Sites 30 Mobile Phone Sites 32 Community-based Organization Sites 34 Sports & Entertainment 55 Top 10 Sports Sites 56 Top 10 Games Sites 58 Our Data Partners 67 Sponsorship Information 67
Media & Marketing Television Sites Top 10 Broadcast Media Sites Print Media Sites Top 10 Brands Advertised on the Radio Social Network Sites and Forums Video-Multimedia Sites
Top 10 Television Sites by U. S. Market Share of Visits (%) August 2010 Recession accelerates revenue decline The annual decline in revenues for traditional 7. 34 MSNBC The Weather Channel - US media was larger in 2009 than originally forecast, 6. 85 ESPN CNN. com according to research released in July 2010 by 5. 39 4. 97 Hulu Yahoo! TV The Today Show QVC. com Price. Waterhouse. Coopers advises that the growth- 3. 77 Fox News FOX Sports on MSN Price. Waterhouse. Coopers. rates disparity does not tell the whole story: legacy 2. 09 offline revenue streams are still significantly larger 2. 06 and will remain so for the next five years. The strongest growth will be in digital and online; the 1. 75 majority of revenues will be analog and offline. 1. 59 Source: Hitwise Charts Quarterly 6
Top 10 Television Sites by U. S. Market Share of Visits (%) June 2010 July 2010 The Weather Channel - US 8. 72 MSNBC 7. 24 5. 71 ESPN CNN. com 5. 57 6. 87 MSNBC ESPN 8. 03 CNN. com Yahoo! TV FOX Sports on MSN QVC. com PBS Kids Yahoo! TV 1. 94 FOX Sports on MSN 1. 76 3. 77 2. 24 1. 80 QVC. com 1. 31 7 1. 61 Food Network 1. 51 Source: Hitwise Charts Quarterly 4. 95 Fox News 3. 81 Fox News 5. 48 Hulu 4. 61 Hulu 5. 60 1. 48
Top 10 Broadcast Media Websites by U. S. Market Share of Visits (%) August 2010 Crisis, opportunity, evolution… A bright spot for television amid the general storm 18. 29 MSNBC of ad revenue reports: TV broadcasters are 13. 45 CNN. com capturing the online video audience at a faster 9. 41 Fox News rate than others according to findings from “Online 4. 35 The Today Show Video & The Media Industry. ” Across most ABCnews. com 2. 25 BBC News 2. 04 quarter of 2010, average online video minutes CBSNews. com 1. 91 watched held fairly steady. However, television Political News - FOXNews. com 1. 53 KSL. com 1. 44 Bloomberg. com categories between the first quarter and second 1. 43 broadcasters achieved the highest rate of growth, an increase of 3. 1% – to 3: 01 minutes. Source: Hitwise Charts Quarterly 8
Top 10 Broadcast Media Websites by U. S. Market Share of Visits (%) June 2010 July 2010 The Today Show 9. 40 Fox News 13. 68 CNN. com 13. 74 CNN. com 17. 15 MSNBC 17. 86 MSNBC The Today Show 2. 71 3. 38 BBC News 2. 34 BBC News 2. 20 ABCnews. com 2. 30 ABCnews. com 2. 16 CBSNews. com 1. 84 CBSNews. com 1. 90 Political News - FOXNews. com 1. 75 Political News - FOXNews. com 1. 80 Foxnews US 1. 74 Bloomberg. com 1. 54 KSL. com 1. 50 Source: Hitwise Charts Quarterly 9
Top 10 Print Media Websites by U. S. Market Share of Visits (%) August 2010 The New York Times 4. 42 2. 64 USA Today 2. 05 People Magazine The Washington Post The Wall Street Journal TV Guide. com 1. 87 1. 48 1. 38 NY Daily News 1. 19 Examiner 1. 14 Sports Illustrated 1. 10 Boston Globe Boosted CPM rate for online newspapers 0. 96 Newspaper and consumer magazine publishing also had a larger 2009 revenue decline. However, com. Score’s ranking of CPM rates for digital media gave online newspapers the lead over all site categories where display ads appear. Online newspapers averaged a $6. 99 CPM rate for the month of April 2010, nearly three times the average CPM for the total US internet at $2. 52. Online newspapers achieved this distinction despite having one of the lowest display ad impression totals (8. 5 billion) and impression shares (2. 4%) of any leading site category. Source: Hitwise Charts Quarterly 10
Top 10 Print Media Websites by U. S. Market Share of Visits (%) June 2010 The New York Times July 2010 4. 78 The New York Times 3. 32 USA Today 2. 23 People Magazine The Washington Post 2. 09 1. 41 TV Guide. com The Wall Street Journal 1. 32 4. 48 2. 74 USA Today People Magazine The Washington Post The Wall Street Journal 2. 20 2. 00 1. 36 TV Guide. com 1. 32 Examiner 1. 21 Examiner 1. 30 NY Daily News 1. 16 NY Daily News 1. 25 Sports Illustrated 1. 19 Boston Globe 0. 99 Boston Globe Source: Hitwise Charts Quarterly 11 0. 95 Almost three in five US internet users read newspapers online each month, according to com. Score data.
Top 10 Brands Advertised on Radio by Number of Ad Plays Week * of August 30, 2010 Radio games in Washington Radio – does the fight for survival in the digital age get any tougher than this? The National Association of Broadcasters is looking for a government mandate to require cell phone manufacturers to insert an FM chip into all cell phones and smart phones. Radio stations would surrender their exemption to licensing fees, and pay a performance fee of 1% of net revenue. Cell phone makers are opposed to the plan. % Change Source: Mediaguide * All weekly charts are currently available online at www. marketingcharts. com Charts Quarterly 12
Top 10 Brands Advertised on Radio by Number of Ad Plays Week * of July 26, 2010 Blip on the revenue radar The NAB bid coincides with a bright moment for radio: Local ad revenue grew 3% from Q 2 2009, to $3. 04 billion. More impressively by growth rate, national ad revenue increased 16% from the same period a year earlier, to $702 million. Combined US local and national radio ad revenue climbed 6% in Q 2 2010, to $3. 75 billion. % Change Source: Mediaguide * All weekly charts are currently available online at www. marketingcharts. com Charts Quarterly 13
Top 10 Brands Advertised on Radio by Number of Ad Plays Week * of June 28, 2010 Who is listening? Recent Nielsen data reveals that adults age 25 -54 listened to the radio an average of 24 hours and 23 minutes each week during spring 2010, while 18 -to-34 -year-olds tuned in for 22 hours and 29 minutes. An FM chip brings radio into a wider field of advertising options and revenue potential, but to whom will Washington listen? Tune in next time… % Change Source: Mediaguide * All weekly charts are currently available online at www. marketingcharts. com Charts Quarterly 14
Top 10 Social Network Sites by U. S. Market Share of Visits (%) August 2010 59. 23 Facebook You. Tube My. Space Social-media spending a realistic goal 16. 73 8. 27 Back in the real world, having a “presence on social networks” is one of the top priorities for marketers in 2010, with nearly six in 10 planning to include social-media spending in their next-year’s marketing budget, according Twitter 1. 12 to the “ 2010 Media Planning Intelligence Study” from the Yahoo! Answers 0. 88 Center for Media Research. Tagged 0. 84 my. Yearbook 0. 64 Mylife 0. 38 Moco. Space 0. 33 and 56. 3% “realistically” plan to include social media in Linkedin 0. 24 their media plans next year. The number of marketers hoping or expecting to allocate dollars to social networks puts the medium second only to e-mail. Specifically, 57. 7% of respondents “ideally” plan, Source: Hitwise Charts Quarterly 15
Top 10 Social Network Sites by U. S. Market Share of Visits (%) June 2010 July 2010 54. 96 Facebook 16. 77 You. Tube 11. 54 My. Space 56. 46 Facebook You. Tube 16. 71 10. 19 My. Space Twitter 1. 09 Twitter 1. 17 Tagged 0. 98 Yahoo! Answers 0. 92 Yahoo! Answers 0. 96 Tagged 0. 89 my. Yearbook 0. 66 Windows Live Home 0. 46 Windows Live Home 0. 38 Moco. Space 0. 36 Mylife 0. 37 Mylife 0. 32 Moco. Space 0. 35 Source: Hitwise Charts Quarterly 16 Soc. Nets Lead 3 rd Party Referral Growth At current growth rates, Facebook will surpass Yahoo this year and be second only to Google in referral traffic to online video content for media companies.
Top 10 Video Multimedia Sites by U. S. Market Share of Visits (%) August 2010 Growth in online video, ads 75. 58 You. Tube More than 10. 2 billion videos were streamed in the US in June 2010, a 1. 3% increase from June 2009 Hulu 3. 18 bing Videos 1. 66 Google Video 0. 81 Americans viewed more than 4. 3 billion video ads, Apple i. Pod & i. Tunes 0. 66 with Hulu generating the highest number of ad Daily Motion 0. 66 views at 566 million. Video ads reached 46. 1% of Meta. Cafe 0. 65 Yahoo! Video 0. 57 Apple - Quick. Time 0. 48 Vimeo 0. 48 and a 4% jump from the previous month. the total US population an average of 31. 5 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 24. 2 during the course of the month, and reached 7. 8% of the US population. Source: Hitwise Charts Quarterly 17
Top 10 Video Multimedia Sites by U. S. Market Share of Visits (%) June 2010 July 2010 75. 42 You. Tube 75. 82 You. Tube Hulu 3. 06 Hulu 3. 17 bing Videos . 82% bing Videos 1. 79 Google Video . 97% Google Video 0. 94 Apple i. Pod & i. Tunes 0. 71 Apple i. Pod & i. Tunes 0. 72 Daily Motion 0. 67 Meta. Cafe 0. 68 Meta. Cafe 0. 64 Daily Motion 0. 67 My. Space. TV 0. 54 Vimeo 0. 53 Fancast 0. 47 My. Space. TV 0. 50 Justin. tv 0. 44 Mega Video 0. 48 Source: Hitwise Charts Quarterly 18 22 percent of global consumers own or have a definite interest in purchasing a TV with internet connection in the next year.
Internet Infrastructure Top U. S. Web Properties Top Internet Portal Frontpages
Top U. S. Web Properties by Unique Visitors (000) August 2010 Change at the top: Yahoo ousts Google Yahoo! Sites Google Sites Aided by heavy traffic to Yahoo Sports, Yahoo Sites 179, 000 178, 800 Microsoft Sites Facebook. com AOL, Inc. Glam Media Ask Network Turner Network ranked as the top web property in August 2010 with 179 million visitors. Falling to no. 2 was longtime top 165, 300 web property Google Sites with 178. 8 million. 148, 000 Google Sites also lost US explicit core search market 107, 100 share between July and August 2010, falling from 98, 000 65. 8% to 65. 4%. Yahoo Sites, which grew their share 88, 300 from 17. 1% to 17. 4%, and Microsoft Sites, which 84, 500 Viacom Digital 81, 500 Fox Interactive Media increased their share from 11% to 11. 1%, appear to 80, 200 be the main beneficiaries. Source: com. Score Charts Quarterly 20
Top U. S. Web Properties by Unique Visitors (000) July 2010 June 2010 AOL 145, 521 FACEBOOK. COM 141, 638 Facebook. com 164, 692 Microsoft Sites 160, 846 Microsoft 174, 168 Yahoo! Sites 170, 221 Yahoo! Sites 178, 393 Google Sites 178, 785 Google Sites AOL LLC 107, 477 107, 539 Fox Interactive 88, 826 Glam Media 90, 490 Ask 87, 405 Ask Network 87, 982 Glam Media 85, 439 Turner Network 85, 727 Turner Network 85, 294 Fox Interactive Media Amazon Sites 75, 968 Source: com. Score Charts Quarterly 21 82, 064 77, 913
Internet Portal Front Pages by U. S. Market Share of Visits (%) August 2010 Bing-Yahoo merger a quiet affair Even with relatively exciting things happening in the 51. 83 Yahoo! US search market, the growth of social sites, and 24. 00 msn traditional media evolution efforts (or – in the case of 11. 08 AOL radio – political strong-arm tactics), change is not 5. 41 My Yahoo! much of a theme-song around the homepage. It Dell. Net by MSN 0. 80 remains to be seen what can rattle this ranking. My MSN 0. 75 Included among speculation on the potential effects of Apple Start Page 0. 55 IWon! 0. 35 Univision 0. 33 Mail. com 0. 27 the August Bing-Yahoo merger is the development of a new platform for marketers… Source: Hitwise Charts Quarterly 22
Internet Portal Front Pages by U. S. Market Share of Visits (%) June 2010 July 2010 51. 74 Yahoo! 24. 16 msn AOL 5. 66 My Yahoo! 24. 57 msn 11. 02 AOL 51. 27 Yahoo! My Yahoo! 10. 90 5. 78 My MSN 0. 76 My MSN 0. 78 Dell. Net by MSN 0. 76 Dell. Net by MSN 0. 73 Apple Start Page 0. 42 Univision 0. 47 Univision 0. 37 Apple Start Page 0. 40 IWon! 0. 35 IWon! 0. 34 Mail. com 0. 27 Source: Hitwise Charts Quarterly 23
Industry Sectors Health Information Sites Top 10 Politics Sites Real Estate Sites Telecom Sites Mobile Phone Sites Community-based Organization Sites
Health Information Sites by U. S. Market Share of Visits (%) August 2010 Doctors heed web advice Physicians also are turning to digital media as a 8. 45 Web. MD source of health-related information, according to 5. 62 Righthealth. com data from com. Score. In Q 1 2010, General Health 4. 44 Yahoo! Health Medicine. Net Drugs. com Content, including sites such as Web. MD. com and 3. 44 3. 31 3. 16 Mayo. Clinic. com MSN Health Everyday Health Quality. Health. com Doctors Corner About. com Health, reached 75% of physicians. com. Score analysis of the top health sites visited by physicians revealed that Web. MD. com ranked as the 2. 98 top General Health Content site for physicians 2. 71 reaching 20. 5%, while NIH. gov led as the most- 2. 38 visited government site reaching 30. 5%. 1. 93 Source: Hitwise Charts Quarterly 25
Health Information Sites by U. S. Market Share of Visits (%) June 2010 July 2010 7. 97 Web. MD 8. 14 Web. MD Righthealth. com 5. 31 Yahoo! Health 3. 83 Yahoo! Health 5. 73 Righthealth. com 4. 50 Drugs. com 3. 63 MSN Health 3. 59 Medicine. Net 3. 56 Medicine. Net 3. 44 Drugs. com 3. 33 3. 25 Mayo. Clinic. com MSN Health Mayo. Clinic. com 2. 97 Everyday Health 2. 50 Everyday Health AOL Health 2. 37 AOL Health. Line Doctors Corner 2. 00 Source: Hitwise Charts Quarterly 26 3. 16 2. 68 2. 08 1. 89
Top 10 Politics Sites by U. S. Market Share of Visits (%) August 2010 The Huffington Post Political News - FOXNews. com Politics Daily Politico No recession, no limits in politics Political ad spending will reach $4. 2 billion this 20. 99 year, twice the $2. 1 billion spent in 2008 6. 31 elections, predicts Borrell Associates. Online 5. 40 ads are expected to reach $45 million. 3. 76 Infowars. com 2. 90 The significant spending can be attributed to Free Republic 2. 55 the fact that the mid-term cycle is particularly Real Clear Politics 2. 23 CNN Political Ticker 2. 17 Townhall. com 1. 98 Jihad Watch 1. 91 competitive, including nearly 100 congressional elections. Normally there are just 35 to 40 congressional elections taking place. Was it the Ground Zero mosque proposal that brought Jihad Watch into our Top 10? Source: Hitwise Charts Quarterly 27
Top 10 Politics Sites by U. S. Market Share of Visits (%) June 2010 The Huffington Post Political News - FOXNews. com Politics Daily Politico July 2010 20. 44 The Huffington Post 21. 30 Political News - FOXNews. com 7. 16 Politics Daily 4. 53 Politico 3. 61 7. 33 5. 12 3. 44 Real Clear Politics 2. 64 Infowars. com 2. 72 Free Republic 2. 60 Free Republic 2. 56 Infowars. com 2. 31 Real Clear Politics 2. 43 The Fox Nation 2. 22 CNN Political Ticker 2. 14 Townhall. com CNN Political Ticker Organizing for America Townhall. com 1. 63 Source: Hitwise Charts Quarterly 28 2. 13 1. 98 1. 81
Top 10 Real Estate Sites by U. S. Market Share of Visits (%) August 2010 Yahoo! Real Estate Despite widespread consumer pessimism about 5. 87 the near-term housing market, more than half 5. 74 Realtor. com (55%) of young professional homeowners are 4. 26 Zillow confident they would get the asking price for their 3. 12 Trulia. com house at this point in time, according to results of a 2. 82 Rent. com recent American Express Spending & Saving 2. 63 MSN Real Estate Tracker study. 2. 43 Zip. Realty As a group, they (31%) remain more flexible than 1. 93 Homes. com the general population of homeowners (21%) in 1. 61 Apartment Guide RE/MAX Real Estate Some optimism in the housing market willingness to sell their house for less than the 1. 35 asking price. Source: Hitwise Charts Quarterly 29
Top 10 Real Estate Sites by U. S. Market Share of Visits (%) July 2010 June 2010 Yahoo! Real Estate Trulia. com 2. 69 2. 84 MSN Real Estate 1. 90 MSN Real Estate Homes. com 1. 81 Homes. com Apartment Guide My. New. Place Apartment Guide 1. 61 RE/MAX Real Estate 1. 42 Source: Hitwise Charts Quarterly 2. 43 Zip. Realty 2. 41 Zip. Realty 2. 96 Rent. com 2. 93 Trulia. com 3. 94 Zillow 3. 75 Rent. com 4. 45 Yahoo! Real Estate 4. 55 Zillow 5. 72 Realtor. com 5. 73 Realtor. com 30 2. 18 1. 97 1. 75 1. 40
Top 10 Telecom Sites by U. S. Market Share of Visits (%) August 2010 Consumers seek service off the phone 10. 86 Verizon 9. 29 AT&T 8. 79 Verizon Wireless AT & T Wireless 6. 04 Study finds substantial increases in the proportion of wireless customers who seek customer care through the web or at the retail store versus by phone. 6. 20 Verizon Wireless - My Account The 2010 US Wireless Customer Care Performance 5. 77 Cricket Sprint 3. 43 T-Mobile USA 3. 22 My T-Mobile 3. 09 mysprint. com 2. 55 During the first half of 2010, 11% of customers, up from 9% last year, indicate they contacted their provider online, through email or the website. 29% traveled to a store location for a customer-care inquiry or issue, up 3% from the same period last year. Stores scored best for customer satisfaction, and satisfied customers indicated their willingness to remain with their carrier. Source: Hitwise Charts Quarterly 31
Top 10 Telecom Sites by U. S. Market Share of Visits (%) June 2010 July 2010 Verizon Wireless - My Account 3. 45 My T-Mobile 3. 42 mysprint. co m 2. 76 i. Phone 3 GS launches June 6 3. 71 T-Mobile USA 3. 47 My T-Mobile 3. 38 and brings AT&T’s site an increase in traffic of 8. 2% mysprint. com over May 2010. Source: Hitwise Charts Quarterly 6. 30 Sprint 3. 71 T-Mobile USA 6. 31 Cricket 6. 06 6. 37 Verizon Wireless - My Account 6. 31 AT & T Wireless 8. 34 AT & T Wireless 7. 27 Cricket 9. 44 Verizon 8. 91 Verizon Wireless 9. 47 Verizon Wireless 9. 23 Verizon Sprint AT&T 9. 43 AT&T 32 2. 69
Top 10 Mobile Phone Sites by U. S. Market Share of Visits (%) August 2010 18. 56 Moco. Space drove traffic to their website in July 2010, according to 7. 16 the latest S. M. A. R. T. Report from Millennial Media. 5. 97 Wee. World 5. 14 My. Space Mobile Your Pure Crush 47 percent of mobile advertising campaigns directed 3. 02 My. Traffic. Maps. net Phone. Zoo 2. 04 Yahoo! for Mobile custom landing page, while 23% opened into an 2. 10 Thumbplay Offers users to the website. Another 30% directed traffic to a 2. 30 1. 92 expanded rich media experience. Slightly more than four in 10 (43%) mobile advertising campaigns were aimed at a targeted audience, with 57% launched as broad reach campaigns. Source: Hitwise Charts Quarterly Free stuff and cell-phone fun may bring the most traffic, but almost half of mobile advertising campaigns 15. 76 Cricket Myxer 4 in 10 mobile ads are targeted 33
Top 10 Mobile Phone Sites by U. S. Market Share of Visits (%) June 2010 July 2010 Cricket 17. 89 Moco. Space 17. 80 Cricket 7. 05 Myxer 7. 17 6. 28 Wee. World 5. 00 My. Space Mobile 15. 49 Myxer 5. 49 Wee. World 18. 55 5. 55 My. Space Mobile The New IQ Quiz 2. 75 My. Traffic. Maps. net 2. 63 My. Traffic. Maps. net 2. 49 Your Pure Crush 2. 28 Phone. Zoo 1. 94 Phone. Zoo 2. 03 Your Pure Crush 1. 86 Yahoo! for Mobile 1. 83 Make Me Old 1. 84 Thumbplay Offers 1. 82 Source: Hitwise Charts Quarterly 34
Community-based Organizations by U. S. Market Share of Visits (%) August 2010 The Animal Rescue Site 22% opt-in to community news 19. 03 Roughly 2 in 10 adults uses digital tools to stay informed about local issues, according to data from the Pew Internet 17. 51 AARP & American Life Project. 7. 33 Care 2 my freecycle 2. 05 Idealist. org 1. 95 traffic, school events, weather warnings or crime alerts) via AVERT 1. 69 email or text messaging. Another 20% of all adults had used Angel Food Ministries 1. 58 Calguns. net digital tools to talk to their neighbors and keep informed 1. 60 freecycle 22% of all adults receive alerts about local issues (such as 1. 53 ASPCA about community issues in 2009. Fourteen percent (14%) of internet users, or 11% of all American adults, read a blog dealing with community issues 1. 15 in the 12 months preceding December 2009. Source: Hitwise Charts Quarterly 35
Community-based Organizations by U. S. Market Share of Visits (%) June 2010 The Animal. . . 19. 01 14. 73 AARP 6. 70 Care 2 19. 24 16. 44 AARP 6. 80 Care 2 Advocacy -. . . 2. 41 my freecycle 1. 99 Petfinder. . . 2. 15 AVERT 1. 77 AVERT 2. 08 Idealist. org 1. 64 my freecycle 1. 80 Calguns. net 1. 54 freecycle 1. 49 freecycle 1. 53 Angel Food. . . 1. 48 Angel Food. . . 1. 45 YMCA (Young. . . 1. 43 Advocacy -. . . 1. 44 Source: Hitwise Charts Quarterly Age 15 to 24: 60% of women 55% of men July 2010 The Animal. . . 36 Women more likely than men to use community sites Age 25 to 34: 60% of women 55% of men Age 35 to 44: 65% of women 55% of men Age 45 to 54 70% of women 60% of men Age 55 & up 70% of women 60% of men
Financial Top Banks Advertisers on Radio Top 10 Investment /Finance Sites Internet-based Business-Finance Sites
Top Bank Advertisers on Radio by Number of Ad Plays (000) July 2010 Troubles continue for 48% of Americans 35 Chase Wells Fargo/Wachovia 28 17 Wells Fargo 12 Fifth Third Bank 11 PNC Bank U. S. Bank 10 Wachovia 9 7 Ally Bank Navy Federal Credit Union 5 M & T Bank 5 About half of Americans (48%) say they are in worse financial shape now than before the recession began; only one in five (21%) say they are in better shape. Grouped by income, those with annual household incomes below $50, 000 are the most likely to say they are in worse shape, while grouped by age, those in late middle age (50 to 64) are most likely to say this. Government data show that average household wealth fell by about 20% from 2007 to 2009, principally because of declining house values and retirement accounts. Pew analysis indicates this is the biggest meltdown in U. S. Source: Mediaguide Charts Quarterly household wealth in the post-World War II era. Thousands 38
Top Bank Advertisers on Radio by Number of Ad Plays (000) June 2010 One-third adults over 62 delay retirement One-third (32%) of adults now say they are not confident Wells Fargo/Wachovia 32 that they will have enough income and assets to finance their retirement, up from 25% who said that in February 16 Chase Navy Federal Credit Union 2009. Among adults ages 62 and older who are still working, 14 Fifth Third Bank Capital One a third say they have already delayed retirement because of 11 11 Sun. Trust say they may have to do the same. 7 Ally Bank the recession. And among workers in their 50 s, about 60% 6 5 BB&T Bank 4 USAA Citibank 3 Source: Mediaguide Charts Quarterly Thousands 39
Top 10 Investment/Finance Sites by U. S. Market Share of Visits (%) August 2010 29. 65 Yahoo! Finance msn money Brokerages gain in customer satisfaction 8. 81 Fidelity Investments 4. 22 TD AMERITRADE 4. 07 Scottrade 3. 70 CNN Money. com However, despite the tenuous macroeconomic environment, the US equity markets’ considerable recovery in 2009 has actually driven a net increase in customer satisfaction 3. 52 among brokerage customers. Some 64% of respondents expressed satisfaction with their primary firm in 2010, up six percentage points from 58% in 2009, according to In 2010, 70% of survey respondents reported being “highly The Wall Street Journal 2. 68 Charles Schwab 2. 49 71% last year. Credit card companies also reported a small Yahoo! Message Boards 2. 20 decline in customer satisfaction scores, from 62% in 2009 to E*Financial 2. 12 satisfied” with their primary bank, a marginal decrease from 60% in 2010. Source: Hitwise Charts Quarterly 40
Top 10 Investment/Finance Sites by U. S. Market Share of Visits (%) June 2010 29. 40 Yahoo! Finance msn money July 2010 29. 65 Yahoo! Finance 8. 45 msn money 8. 81 TD AMERITRADE 4. 09 Fidelity Investments 4. 22 Fidelity Investments 4. 03 TD AMERITRADE 4. 07 Scottrade 3. 95 Scottrade 3. 70 CNN Money. com 3. 52 CNN Money. com 3. 29 Charles Schwab 2. 57 The Wall Street Journal 2. 68 The Wall Street Journal 2. 55 Charles Schwab 2. 49 2. 18 Yahoo! Message Boards 2. 20 E*Financial Yahoo! Message Boards 2. 16 E*Financial Source: Hitwise Charts Quarterly 41 2. 12
Internet-based Business-Finance Sites by U. S. Market Share of Visits (%) August 2010 34. 60 Pay. Pal Overall, Americans are slowly improving their perception of the reputation-battered financial 14. 29 Intelius oo. Voo Public perception improves services industry, according to the Harris 2. 71 Interactive 2010 Equi. Trend study. My. Check. Free 2. 24 Auctiva 2. 13 The data in the financial services category shows Bill Me Later 1. 60 evidence of recovery in terms of consumer Killer Startups 1. 59 Opinion. Lab 1. 19 back to 2008 levels, a result of increases in both Home. CU 1. 08 quality and purchase consideration perceptions. a. Store 0. 81 perceptions. The average brand equity scores across all financial services brands are on their way Source: Hitwise Charts Quarterly 42
Internet-based Business-Finance Sites by U. S. Market Share of Visits (%) July 2010 June 2010 33. 71 Pay. Pal 13. 32 Intelius oo. Voo 14. 29 Intelius 3. 00 My. Check. Free 34. 60 Pay. Pal oo. Voo 2. 71 2. 27 My. Check. Free 2. 24 Killer Startups 2. 05 Auctiva 2. 13 Auctiva 2. 04 Bill Me Later 1. 60 Bill Me Later 1. 49 Killer Startups 1. 59 Opinion. Lab 1. 19 Home. CU 1. 04 Home. CU 1. 08 Managed. . . 0. 87 a. Store 0. 81 Source: Hitwise Charts Quarterly 43
Retail & Consumer Goods Hardware/Home: Top Radio Advertisers Department Stores: Top Radio Advertisers Beer & Malt Beverages : Top Radio Advertisers
Hardware / Home: Top Radio Advertisers by Number of Ad Plays July 2010 193, 700 Home Depot Ace Hardware 23, 800 The Deloitte Consumer Spending Index remained unchanged in August 2010 compared with July 2010, with a lack of improvement due primarily to housing and Lumber Liquidators 19, 300 Lowe's 19, 000 Menards Home Improvement Housing, job market keep spending flat unemployment. The Index looks at consumer cash flow as an indicator of future consumer spending. 8, 000 Sherwin-Williams 4, 000 Orchard Supply 3, 900 The Index (tax burden, initial unemployment claims, real wages and real home prices) remained at 4. 73%, steady with the previous month. Westlake Ace 549 Hardware Channellock 288 Tools Advanced 181 Window Source: Mediaguide Charts Quarterly 45
Hardware / Home: Top Radio Advertisers by Number of Ad Plays June 2010 Consumers stick to basic purchases Despite recent stagnant results, the Index still remains at one of its highest levels in the past six years. Alison Paul, vice chairman and Deloitte’s retail leader in the US, said consumers are sticking to basic purchases rather than spending cash reserves. “This scenario will test retailers’ creativity and ability to drum up some excitement for consumers, ” said Paul. “Retailers need to draw customers off the sidelines with promotions and merchandising that are relevant and unique to increase conversion rates. ” Source: Mediaguide Charts Quarterly 46
Department Stores: Top Radio Advertisers by Number of Ad Plays July 2010 Back-to-school shopping up after 2 years 62, 800 Wal-Mart Kohl's 49, 200 Macy's 49, 000 According to the Back-to-School Consumer Intentions and Actions survey, the average US family will spend $606. 40 on clothes, shoes, supplies and electronics for school-aged children K-12 this year, more than the $548. 72 in 2009, and JCPenney 10, 400 7, 000 Meijer. . . Fred Meyer. . . Target the $594. 24 spent in 2008. Total spending on school-aged children in grades K-12 is expected to reach $21. 35 billion. 4, 700 3, 000 Spending on back-to-college merchandise should total $33. 77 billion, up 12% from $30. 08 billion in 2009 and 8% Belk Departmen. . . 660 from $31. 26 billion in 2008. Beall's. . . 570 . TJX Companies. . . 360 Source: Mediaguide Charts Quarterly 47
Department Stores: Top Radio Advertisers by Number of Ad Plays Shoppers rank back-to-school ads June 2010 63, 600 Macy's favorite commercials promoting back-to-school 47, 800 Kohl's The same survey asked shoppers to rank their merchandise, with discount leader Wal-Mart tops 25, 600 JCPenney Wal-Mart on both lists: 10, 300 Meijer Superstores 1. Wal-Mart 2. Target 3. Staples 4. JCPenney 5. Kmart 6. Kohl’s 7. Old Navy 8. Office Depot 9. Office Max 10. Sears 8, 200 Fred Meyer. Stores K-12 7, 500 Belk Department Stores 1, 400 Beall's Department Stores 1, 200 Kmart Department Stores 1, 100 Stein Mart 1, 100 Source: Mediaguide Charts Quarterly 48 College-age 1. Wal-Mart 2. Target 3. Staples 4. JCPenney 5. Kmart 6. Macy’s 7. Kohl’s 8. Best Buy 9. Office Depot 10. Office Max
Beer & Malt Beverages: Top Radio Advertisers by Number of Ad Plays July 2010 Drinkers staying loyal to brand 29, 400 Bud Light 25, 500 Samuel Adams When it comes to alcohol, most consumers are staying loyal to their preferred brands during the recession, according to a study from The Nielsen Company. 19, 400 Coors Light 17, 700 Budweiser 15, 500 Miller Brewing Co. Labatt Blue Light 4, 600 Yuengling Lager 4, 000 Coors 3, 100 Bud Light Lime 3, 000 More than three-quarters of beer (83%), wine (76%) and spirits (81%) drinkers have not changed the products they purchase. Of the 16% of beer consumers, 23% of wine consumers and 18% of spirits consumers who have switched to a less expensive product, the majority are satisfied with the quality of less expensive alcohol. 67% (beer), 79% (wine) and 63% (spirits) say they generally find good quality Tecate 2, 400 products at lower prices. Source: Mediaguide Charts Quarterly 49
Beer & Malt Beverages: Top Radio Advertisers by Number of Ad Plays June 2010 Purchase behavior is more cautious 40, 400 Samuel Adams 29, 900 Bud Light 20, 900 Budweiser Coors Light 16, 600 Miller Brewing Co. 15, 700 Even though most alcohol consumers are sticking with their preferred brands during the recession, their purchase behavior is becoming increasingly cautious. Compared to the start of the economic downturn, about one-third (36%) of consumers say their purchases are more planned, and less on impulse. Labatt Blue Light 5, 300 Dos Equis 4, 500 consumers claim they are going out less often now than Yuengling Lager 4, 300 before the economic downturn. Nearly half of consumers Tecate 3, 700 Miller Lite 3, 500 Nielsen research shows that a significant percentage of (47%) report going to bars or clubs less often. Source: Mediaguide Charts Quarterly 50
Automotive Auto Manufacturer Sites Auto Classifieds Sites
Top 10 Auto Manufacturer Sites by U. S. Market Share of Visits (%) August 2010 Automobile Q 2 ad market a bright spot 6. 20 Chevrolet 5. 94 Ford Vehicles Every cloud has its silver lining, and for magazine publishers, it comes in the form of a glossy auto spread. For the first time in nine quarters, both total magazine pages and rate-card-reported Toyota Motor Sales 5. 82 Harley-Davidson 3. 77 Honda Cars revenue posted gains during Q 2 2010, according to Publishers 3. 75 Nissan USA 3. 62 O'Reilly Auto Parts 3. 57 Dodge Ford Motor Company Ford Showroom Information Bureau. Magazine rate-card-reported advertising revenue closed at $5. 2 billion, up 5. 7% over the same period in 2009. PIB recorded 43, 427. 11 ad pages, a gain of 0. 8% compared to Q 2 2009. 2. 86 2. 51 For the first time since 2007, the auto category posted both the highest-percentage increase in ad revenue (41%) and pages 2. 37 (28%). Source: Hitwise Charts Quarterly 52
Top 10 Auto Manufacturer Sites by U. S. Market Share of Visits (%) July 2010 June 2010 Toyota Motor Sales 6. 70 Ford Vehicles 6. 60 Toyota Motor Sales 5. 45 Chevrolet Nissan USA 3. 50 O'Reilly Auto Parts Ford Motor Company 3. 43 Nissan USA 3. 42 Dodge 2. 74 Ford Motor Company 2. 37 Jeep Source: Hitwise Charts Quarterly 3. 61 O'Reilly Auto Parts 3. 12 Dodge 3. 90 Honda Cars 3. 19 Honda Cars 5. 58 Harley-Davidson 3. 60 Harley-Davidson 6. 37 Ford Vehicles 5. 61 Jeep 6. 63 Chevrolet 53 2. 77 2. 54 2. 45
Top 10 Auto Classifieds Sites by U. S. Market Share of Visits (%) August 2010 Auto campaigns a boost across media 55. 53 e. Bay Motors Auto. Trader. com 13. 94 Cars. com 5. 40 Auto makers, more competitive for customers, increased spending 23. 4%, to just over $6 billion, according to Kantar Media, and contributed to Q 1 -Q 2’s overall ad revenue hike of 5. 7%, to $63. 57 billion. Automotive. com 2. 31 Copart Auto Auctions 1. 69 Three auto manufacturers were in the top 10, the most from that Racing. Junk. com 1. 41 sector in more than three years. General Motors had the largest Connect. With. Life 1. 34 Car-Part. com 1. 34 safety hazards, raised its ad budgets by 23. 3%, to $527. 7 million. Truck Paper 1. 20 Ford Motor, which has recently been gaining market share, Carsforsale. com 0. 81 growth rate, lifting spending 45. 6%, to $1. 0 billion. Toyota, seeking to rehabilitate its image after recalling millions of vehicles for accelerated expenditures by a modest 12. 2%, to $524. 1 million. Source: Hitwise Charts Quarterly 54
Top 10 Auto Classifieds Sites by U. S. Market Share of Visits (%) July 2010 June 2010 55. 15 e. Bay Motors 55. 53 e. Bay Motors Auto. Trader. com 14. 68 Auto. Trader. com 13. 94 Cars. com 5. 18 Cars. com 5. 40 Copart Auto Auctions 1. 86 Automotive. com 2. 31 Automotive. com 1. 68 Copart Auto Auctions 1. 69 Connect. With. Life 1. 57 Racing. Junk. com 1. 41 Racing. Junk. com 1. 50 Connect. With. Life 1. 34 Car-Part. com 1. 45 Car-Part. com 1. 34 Truck Paper 1. 19 Truck Paper 1. 20 Auto. Trader Classics 0. 78 Carsforsale. com 0. 81 Source: Hitwise Charts Quarterly 55
Sports & Entertainment Top 10 Sports Sites Top 10 Games Sites
Top 10 Sports Sites by U. S. Market Share of Visits (%) August 2010 World Cup brings chance for traffic 6. 6 ESPN Beginning in February 2010, sites in Compete’s 6. 2 Yahoo! Sports “Soccer” category experienced strong month-overmonth gains. In June 2010, the category saw a 2. 9 Yahoo! Sports. . . Yahoo! Sports NFL 2. 6 FOX Sports on. . . 2. 5 Major League. . . total of 8, 132, 868 unique visitors (UVs), a 231. 8% 2. 5 increase from May’s visitors. Espn. go. com streamed every match live and experienced tremendous traffic increases as a 2. 3 National Football. . . ESPN. com - MLB 1. 9 Rivals. com result. During June 2010, a total of 20, 439, 267 1. 9 Yahoo! Sports Golf UVs visited espn. go. com, giving the site a 27. 76% increase from the previous month and a 48% uptick from June 2009. 1. 5 Source: Hitwise Charts Quarterly 57
Top 10 Sports Sites by U. S. Market Share of Visits (%) June 2010 July 2010 5. 81 Yahoo! Sports - World Cup 2010 4. 19 Yahoo! Sports Major League Baseball 2. 72 7. 01 ESPN 6. 92 ESPN 5. 71 Yahoo! Sports Major League Baseball 3. 22 Yahoo! Sports NBA 2. 94 2. 85 Major League Baseball 2. 57 Major League Baseball Yahoo! Sports NBA 2. 47 FOX Sports on MSN ESPN. com - MLB 2. 13 1. 90 ESPN. com - MLB 2. 25 2. 03 ESPN. com - NBA 1. 67 Yahoo! Sports Fantasy Baseball 1. 57 Yahoo! Sports - World Cup 2010 1. 64 Univison Futbol 1. 49 NASCAR. com 1. 62 Source: Hitwise Charts Quarterly 58 World Cup Soccer traffic in June The official site of the world soccer governing body FIFA saw its monthly visitor total grow 487%, from 1. 39 million to 8. 18 million, making it the no. 1 gaining property in terms of rate of visitor growth.
Top 10 Games Sites by U. S. Market Share of Visits (%) August 2010 10. 32 Pogo Yahoo! Games Gaming trends show little/no evolution 2. 92 MSN Games 2. 06 “How Women Are Shaping the Internet” indicates women are much more likely to play casual games (i. e. , solitaire, Sudoku and Scrabble) than action, adventure, and sports games, which are favored by young males. Rune. Scape 1. 59 Farm. Ville 1. 56 ROBLOX 1. 42 Wizard 101 1. 36 17. 3% of women and 8. 2% of men, and board games, played by Big Fish Games 1. 33 10. 5% of women and 5. 3% of men. Games. com 1. 33 Poptropica 1. 26 com. Score Plan Metrix data shows that the biggest gender disparity exists with online puzzle games, played by 20. 5% of women but only 7. 4% of men. This is followed by online card games, played by The widest gender gap where men have a higher usage rate exists in online action games, played by 12. 2% of men and only 6. 8% of women. Source: Hitwise Charts Quarterly 59
Top 10 Games Sites by U. S. Market Share of Visits (%) June 2010 10. 25 Pogo Yahoo! Games July 2010 10. 09 Pogo 3. 12 Yahoo! Games 3. 06 MSN Games 2. 01 MSN Games Poptropica 1. 81 Rune. Scape 1. 77 Poptropica 1. 35 2. 05 1. 77 Big Fish Games 1. 31 ROBLOX 1. 35 Club Penguin 1. 27 Club Penguin 1. 35 Games. com 1. 22 Games. com 1. 32 Addicting Games 1. 22 Big Fish Games 1. 28 ROBLOX 1. 19 Webkinz 1. 18 Source: Hitwise Charts Quarterly 60
Lifestyle & Leisure Family Sites House & Garden Sites Quick Service Restaurants
Top 10 Family Sites by U. S. Market Share of Visits (%) August 2010 Gen Y intends to stay connected 12. 53 Ancestry. com 8. 49 Cafe. Mom Generation Y Millennials will continue their current habit of sharing large amounts of personal information online as they age, according to the recent “Future of the Internet” 6. 92 Legacy. com 5. 47 My Heritage My. Family. com 3. 72 Baby. Center 3. 67 Archives. com 3. 47 Family. Search 2. 14 Care. com 2. 07 study from the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center. Sixty-seven percent of technology experts, and 69% of total survey respondents, agreed with a statement that said in part, “By 2020, members of Generation Y will continue to be ambient broadcasters who disclose a great deal of personal information in order to stay connected Roots. Web 1. 94 and take advantage of social, economic, and political opportunities. ” Source: Hitwise Charts Quarterly 62
Top 10 Family Sites by U. S. Market Share of Visits (%) July 2010 June 2010 Roots. Web 2. 29 Family. Search Care. com 1. 98 Source: Hitwise Charts Quarterly 3. 59 Family. Search 2. 71 Parents. com 3. 79 Archives. com 3. 39 Archives. com 4. 41 Baby. Center 3. 84 Baby. Center 4. 64 My. Family. com 4. 21 My. Family. com 5. 61 Cafe. Mom 5. 02 My Heritage Roots. Web My Heritage 5. 78 Cafe. Mom 6. 80 Legacy. com 7. 06 Legacy. com 13. 40 Ancestry. com 12. 37 Ancestry. com 63 2. 33 2. 07 1. 83
House & Garden Sites by U. S. Market Share of Visits (%) August 2010 Some good news in consumer spending Home & Garden Television 9% The Consumer Reports Past 30 -Day Retail Index for August 2010 is at 11. 4, up from 10. 4 in July 2010 and 9. 5 7% MSN Real Estate 5% Service. Magic in August 2009. The August rate of per capita spending was up slightly to $286, from July’s $274. 5% IKEA Better Homes and Gardens 3% 3% DIY Network 3% Martha Stewart The Index represents the proportion of Americans buying in the following categories: major home appliances, small home appliances, major home electronics, personal electronics, and major yard and garden equipment. 2% Garden. Web In the past 30 days, the largest gains were posted by 2% Do. It. Yourself. com Pick. Your. Own. org 2% personal electronics (24. 9%, up from 22. 5%); small appliances (20. 3%, up from 17. 4%); and major home electronics (12. 7%, up from 10. 8%). Source: Hitwise Charts Quarterly 64
House & Garden Sites by U. S. Market Share of Visits (%) June 2010 July 2010 Home & Garden Television 6. 75 4. 98 Service. Magic Better Homes and Gardens Garden. Web 5. 09 4. 49 IKEA Better Homes and Gardens 3. 81 IKEA 5. 18 Home & Garden Television 3. 96 DIY Network Martha Stewart Service. Magic 4. 41 MSN Real Estate 5. 69 MSN Real Estate 3. 30 3. 45 2. 70 Martha Stewart 2. 70 Garden. Web 2. 53 Do. It. Yourself. com 2. 38 2. 19 Shelter. Pop 2. 12 Shelter. Pop 2. 01 Do. It. Yourself. com 2. 03 DIY Network 1. 92 Source: Hitwise Charts Quarterly 65
Quick Service Restaurants: Radio Ads by Number of Ad Plays July 2010 Mc. Donald's 83% of quick-service diners seek value 179, 692 59, 389 Subway 49, 843 Wendy's 43, 512 Taco Bell KFC 13, 611 Sonic Drive-In 13, 002 Quiznos 11, 053 Dunkin Donuts 8, 605 Arby's 8, 453 Burger King 8, 293 As the recession lingers, consumers are dining out less often, and more value-focused when they do go to a restaurant, according to a recent Harris Poll. Quick-service and casual-dining restaurants have had a slowdown in the past six months, with 34% and 31% of adults respectively saying they have decreased visits to these types of restaurants compared to a year ago. Prices are important to more than eight in 10 consumers when choosing a quick-service or a casual-dining restaurant. Among quick-service customers, a total of 83% consider price important, with 22% finding it extremely important, and 27% finding it very important. Source: Mediaguide Charts Quarterly 66
Quick Service Restaurants: Radio Ads by Number of Ad Plays June 2010 Mc. Donald's Smaller wallet makes the demands 174, 893 Consumers have shown a tendency over the past few years to move their dining-out dollars to lower-price, quick 62, 635 Subway service restaurants, but any restaurant brand that 50, 946 Wendy's promotes good value as a reason to dine out and then Taco Bell Burger King Sonic Drive-In 29, 073 successfully meets consumer demand with price- 25, 954 conscious menu items is more likely to draw a greater share of today’s smaller wallet, according to the Harris 19, 496 White Castle Arby's report. 14, 325 12, 452 Domino's Pizza 8, 531 Dunkin Donuts 7, 937 Source: Mediaguide Charts Quarterly 67
Our Data Partners Our data partners for October 2010 Charts Quarterly are compete, com. Score, Hitwise and Mediaguide. At Marketing. Charts, we consistently follow and locate new data sets from our partners in order to publish the most relevant resources for our readers. Marketing. Charts. com is part of the Watershed Publishing network of business-tobusiness online trade publications. Charts Quarterly is from Watershed Publishing’s Data Insights series. Please contact Sarah Roberts at sarah@watershedpublishing. com to become a sponsor of a Data Insights package. 68
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