Chapter 8 Supporting the Sales Process with SAP

Chapter 8 Supporting the Sales Process with SAP Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -1

What Are the Fundamentals of a Sales Process? • Sales: An exchange of goods or services for money • Main Activities of the Sales Process: – Selling, Shipment and Payment Figure 8 -2 Sales Process Within the Value Chain of CBI Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -2

What Are the Fundamentals of a Sales Process? “For a business, sales is the most important process. Without sales, no one gets paid and buildings go dark” Sub-activities of the sales process with actors in roles: - Sue creates sales orders as part of the selling activity - Wally then is responsible for picking, packing and shipping the products to the customer - Ann in Accounting sends invoices for the sales order to the customer and perform the receipt. Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -3

Pre-Sales • Sue and other sales reps – Contact customers – Give price quotes – Verify product availability – Check special terms – Confirm deliver options – Pray • If the customer decides to buy… 8/22/2011 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -4

With a sales order in hand, is it time for Sue to head to Maxi’s and buy a round of drinks or could it be a little too soon for that? Sales Order 8/22/2011 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -5

3 Information Silos 3 People Sale price? Credit? In Stock? Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -6

Scenario • Inventory only updated once at the end of each day • When Sue sold 50 bikes, inventory showed 55 available but 10 bikes sold earlier in the day to a small company • Accounting knew about the earlier sale and had to cancel the order for their biggest customer because they only had 45 bikes • Big customer didn’t need bikes for a few weeks but frames discontinued and nobody told sales to stop selling these bikes. 8/22/2011 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -7

Is this the “well oiled machine”? Since the inventory info is before Wally picks-n-packs orders only updated once at the end of What Accounting approves credit. each day, does inventory and really happens tothe salespersonhow know what wasted when credit much time isthey have to sell? is denied? What kind of chaos do you have managing credit if a mistake is made creating an invoice, posting a payment, or dealing with a return? Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -8

What Were the Problems with the Sales Process Before SAP? Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -9

How Does CBI Implement SAP? • • • CBI implements to overcome problems and to achieve business strategies Reassessed their competitive strategy; focus is now on differentiation Therefore objectives are on efficiency and effectiveness Figure 8 -7 Objectives and Measures for the New Sales Process Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -10

How Does the Sales Process Work Sue can see that there are 55 bikes available but that 10 have at CBI Afterin real-time already been sold to another customer. These 10 have not been Inventory updated SAP? shipped and her customer will have priority. Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -11

How Does the Salesbook says order, message gets does Process many people Work As a result of this that a how The it How quickly does Wally findwe really he take and accounting but it take to update sent to how long does do out that at CBI Afterkindpick, the POtonumberthe bikes? raw production plan pack orderinvolved what What to. SAP? does required Who assigns controlsbeship and if of and needs accounting and the 50 materials? also stored inpricing? organization have do they is with it? over SAP? credit do Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -12

How Does the Sales Process Work at CBI After SAP? Wally picks, packs and ships this order… …once Wally posts that the order has shipped, who legally owns the 50 bikes and what happens next? Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -13

How Does the Sales Process Work at CBI After SAP? The text says that accounting receives a message and generates an invoice but seriously, do I really need anyone to do this if everything I need to generate the invoice is in SAP? Do I print out and invoice and mail it ? Could I have shipped it with the order? Can I send it to them electronically and get my cash sooner? Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -14

How Does the Sales Process Work at CBI After SAP? If the customer sends me a check then I do need a clerk to post it. If the customer sends me an electronic payment, how many people do I need to post the payment? Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -15

How Can SAP Improve the Integration of Customer-Facing Processes at CBI? • Integration of Customer-Facing Processes • Improving Customer-Facing Process Integration by Sharing Data • Improving Customer-Facing Process Increasing Process Synergy • SAP Integration Problems with Emerging Technologies • Integration Challenges and Lessons Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -16

Benefits of SAP Integration for the CBI Sales Process • Efficiency Objective: • More accurate and up-to-date pricing inventory • Fewer cancelled sales • Effectiveness Objectives • Faster Customer Response • More sales activities and sales sub-activities are automated so the process is faster (time of sale to time of arrival) • Sales of first year products has increased • Sales reps have more accurate data on inventory levels • Reps see when new products will be available • Reps see pending sales on these new items • Reducing cancelled sales to the best customers • Allows Accounting to give priority to its better customers when products are limited Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -17

What other value chain activities span functional areas? Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -18

How Can SAP Improve the Integration of Customer-Facing Processes at CBI? • Integration of Customer-Facing Processes • Customer Relationship Management (CRM) Figure 8 -15 Sample of Customer-Facing Processes Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall 8 -19