Chapter 7 Shopping and ORM Solutions Agenda

Chapter 7 Shopping and ORM Solutions

Agenda • • • Online Shopping Electronic Software Distribution Configurator Tools Operational Resources Management Pricing on Internet

Online Shopping • • Business requirements Setting up consideration Tracking customers Process orders Administration Software feature Software selection

Business Requirements • • Select products Proper image of the online shop Cross-selling and cross-promotion Implementing method – In house – Outsourcing – ISP hosting

Setting Up Consideration • • • Competent employees Tracking customer Proper logistics partner and bank Software selection Additional features – – – Auto-responder Chat room Newsgroup Automatic search engine configurator

Tracking Customers • Basic authentication – Login and password • • • Cookies Domain name IP address Personalized URLs Strong authentication – Digital certificates

Process Order • Shopping basket – Add and delete items – Change amount • Order method – – – Web page E-mail Fax Telephone Normal mail

Process Order • Payment System – Security for credit card: secure socket layer (SSL) and secure electronic transaction (SET) – Paper and electronic cheques – Invoice – Cash on demand • Automatic acknowledgements – E-mail – Fax

Process Order • Discount calculation • Tracking – Order status – Customer feedback

Administration • Update product & price – Online – Off line • Database integration – Entire buying process – Marketing research – Inventory management • Availability – Peak time • Prioritization – Customers

Software Feature • • • Database Shopping basket Order and payment process Payment Reporting Search engine Web design templates Terms and conditions Interfaces – Existing databases – Enterprise and legacy applications

Software Selection • Criteria – – – Type: hosting or product Platform Price Feature Others? • Product – HP Emporium – IBM Net. Commerce – Microsoft Commerce Server

Agenda • • • Online Shopping Electronic Software Distribution Configurator Tools Operational Resources Management Pricing on Internet

Electronic Software Distribution • Benefit • Problem & strategy

Benefit • Reduce cost – – Shipping Duplication Delivery Inventory • Flexible pricing strategy – Concurrent licenses: database management systems – Licensed periods: shareware or tryware or digital certificates – Licensed session or time: hotel installation

Problem & Strategy • Pirating • Digital infrastructure strategy – Compression format (Flash. Pix) – Copy prevention (c. Safe) – Devices (Image. Lock) • Implementing consideration – Easy to use (no. of installation, updating) – No additional hardware

Agenda • • • Online Shopping Electronic Software Distribution Configurator Tools Operational Resources Management Pricing on Internet

Configurator Tools • Help customer to configure the desired product • Benefits – Reduce technical people in pre-sales and sales – Reduce the return rate – Reduce time requirement • Products – BT Squared Technologies – Trilogy

Agenda • • • Online Shopping Electronic Software Distribution Configurator Tools Operational Resources Management Pricing on Internet

Operational Resource Management • Digitizing the paper based operational resource management • Benefits – Reduce transaction cost and price – Track order – Centralized control • Features – – – – Administration tool: non technical person Catalogue support: multiple suppliers Search engine Enterprise integration Localization: price and product Reporting Workflow

Operational Resource Management • Products – Commerce Chain by Commerce One – Netscape Commerce. Xpert

Agenda • • • Online Shopping Electronic Software Distribution Configurator Tools Operational Resources Management Pricing on Internet

Pricing on Internet • Advertising pays the product • Buyer’s willingness to pay • Transaction costs based billing

• How do you use ESD and configurator in your organization to improve operation efficiency? • Can you think the major features which are needed when you select a ORM tool? • How does these new Internet pricing affect the traditional business?

Points to Remember • • • Online Shopping Electronic Software Distribution Configurator Tools Operational Resources Management Pricing on Internet