Скачать презентацию Chapter 1 Slide 1 WEB SITES OF CULTURAL
73f00871c85c97fd57a1a6b9b9046bce.ppt
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Скачать презентацию Chapter 1 Slide 1 WEB SITES OF CULTURAL
Скачать презентацию Chapter 1 Slide 1 WEB SITES OF CULTURAL
Chapter 1. Slide 1 WEB SITES OF CULTURAL INSTITUTIONS CHAPTER CONTENTS ( I ) 1. General Ideas About Good Website 1. 1 Web Site Growth Steps 1. 2 Tips for a Good Website 2. What is Special with Cultural Webs? 2. 1 Cultural at First: Presenting a Good Content 2. 2 Traditional Culture in Cyber Culture Environment 2. 3 Educational Web Site
Chapter 1. Slide 2 WEB SITES OF CULTURAL INSTITUTIONS CHAPTER CONTENTS ( II ) 3. Cultural Organizations Online: Examples 3. 1 Types of Cultural Sites 3. 2 Cultural Organizations Online: Lithuania 3. 2. 3 Portals 3. 3 Cultural Organizations Online: World Panorama
Chapter 1. Slide 3 WEB SITES OF CULTURAL INSTITUTIONS CHAPTER CONTENTS ( III ) 4. Promotion: Helping People to Find Your Website 4. 1 How to Survive with Non-Commercial Content? 4. 2 Web Site's Promotion Forms 4. 3 Search Engines 4. 4 Meta information 4. 5 Reciprocal Linking 4. 6 Advertising
Chapter 1. Slide 4 WEB SITES OF CULTURAL INSTITUTIONS CHAPTER CONTENTS ( IV ) 5. Importance of Maintaining: Don't Let Your Site Die 5. 1 Maintain Your Web Site 5. 2 Keeping Site up to Date 5. 3 Making User to Come Back
Chapter 1. Slide 5 WEB SITES OF CULTURAL INSTITUTIONS WEB SITE GROWTH STEPS 1. Planning 2. Designing 3. Building 4. Promoting 5. Growing
Chapter 1. Slide 6 WEB SITES OF CULTURAL INSTITUTIONS Tips for a good website § Always test your pages: § with at least two different browsers § with a few different screen resolutions § Do not overload your web page with too many graphics § Provide a link back to the main page of your application. § Keep some basic information on your web page available to the reader of this page. § Avoid of the background interfering with the foreground information.
Chapter 1. Slide 7 WEB SITES OF CULTURAL INSTITUTIONS CORE RULES OF NETIQUETTE Rule 1: Remember the human Rule 2: Adhere to the same standards of behaviour online that you follow in real life Rule 3: Know where you are in cyberspace Rule 4: Respect other people's time and bandwidth Rule 5: Make yourself look good online Rule 6: Share expert knowledge Rule 7: Help keep flame wars under control Rule 8: Respect other people's privacy Rule 9: Don't abuse your power Rule 10: Be forgiving of other people's mistakes
Chapter 1. Slide 8 WEB SITES OF CULTURAL INSTITUTIONS Two concepts for your web site's success § Create traffic to your site § Have content to make them come back
Chapter 1. Slide 9 WEB SITES OF CULTURAL INSTITUTIONS Four steps to get visitors to your site § Build a lot of properly constructed Web Pages using GOOD keywords. § Submit them to the search engines correctly. § Check that they are in the search engines WHEN they should be. § Get as many Reciprocal Links as possible!
Chapter 1. Slide 10 WEB SITES OF CULTURAL INSTITUTIONS SEARCH ENGINES www. yahoo. com www. altavista. com www. hotbot. com
Chapter 1. Slide 11 WEB SITES OF CULTURAL INSTITUTIONS META DATA <HTML> <HEAD> <TITLE>The title of your page website. Include most keywords</TITLE> <META NAME=“DESCRIPTION” CONTENT=“A good description of your website using your keywords”> <META NAME=“KEYWORDS” CONTENT=“keyword 1, keyword 2, keyword 3”> </HEAD> <BODY>Here goes your document content</BODY> </HTML>
Chapter 1. Slide 12 WEB SITES OF CULTURAL INSTITUTIONS RECIPROCAL LINKS Alltheweb. com has 8144 reciprocal links
Chapter 1. Slide 13 WEB SITES OF CULTURAL INSTITUTIONS BANNERS The Advertisement of web site. The Advertisement of the company. The Advertisement of the new goods.
Chapter 1. Slide 14 WEB SITES OF CULTURAL INSTITUTIONS KEEPING SITE UP TO DATE 1. Remove old information It is very compromising when user finds news on the first page of your site, which is two weeks old and presented as the hottest news ever 2. Try to change your homepage time to time If user comes and sees that the homepage looks exactly as it used half a year ago, he thinks that nothing has been updated in this site. It's not true, but they do think so! 3. Always take users' needs into account Analyze feedback forms, e-mail letters and other comments. Let users be your site's editors and critics. If you are publishing users reviews, publish both - good and bad comments.
Скачать презентацию Chapter 1 Slide 1 WEB SITES OF CULTURAL
73f00871c85c97fd57a1a6b9b9046bce.ppt