Challenging stereotypes Bias in the media Key Stage 4 MJ
Where do you get your information from? How do we know that this information is accurate?
How the media influences my opinions List the media that you listen to read or watch most in the inner circle. List the media that you listen to read or watch least in the outer circle. Colour in the media you feel has the most influence on you.
Does the media affect us? • • • What we wear What we eat Where we go on holiday How we view other countries/cultures How we vote
How to detect bias in the news Bias through selection and omission Bias through where the article is placed Bias by headline Bias by photograph, caption and camera angle. Bias through names and titles Bias through statistics and crowd counts Bias by source control
News Judgements • Some of the key factors in deciding what will be prominent in the news are: • IMPACT • CONFLICT • PROMINENCE • PROXIMITY • FRESHNESS • NOVELTY
The influence of bias • I won’t travel by train anymore after seeing news reports about train crashes. • I started drinking heavily because it seemed to be the “in” thing to do – all the famous stars did it! • I spend a fortune on trainers because I have to have the famous brands • I am a vegetarian because of programmes I have seen about animal cruelty. • I only buy Fair Trade coffee because I do not want to exploit coffee workers in poor countries. • I will not go on holiday in East Africa because it is dangerous • How are you influenced by articles in the media? • Are these influences negative or positive doesn’t it matter?
Evaluation • Can you now recognise when you are being influenced by the media? • Does it matter if you are influenced by the media?
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