Challenges faced by businesses using the internet Emir

Challenges faced by businesses using the internet Emir Kumbarji

challenges Internets purpose adds value to a business – if it does not then it has failed. Challenges created through Disintermediation and channel conflict Payment security Meeting customer expectations Over load of market feedback Keeping pace with technological change

Ensuring maximum exposure through ISPs search engines Security and payment systems Legal complexity Linguistic and cultural sensitivity Cultural issues for designers and marketers

Disintermediation and channel conflict De-establishing older traditional channels that might be useful Introduction of an internet sales channel threatens relationships with businesses working in existing channels ie outlets may refuse to sell product because manufacturer decides to sell directly

Payment security Consumers are often concerned about the security of transactions via the internet. Attacked by hackers Phishing BotNet s

Meeting customer expectations Due to raised customer expectations customer require more from internet companies

Overload of market feedback Businesses will need to be made aware that information is not knowledge. Data has to be interpreted and made sense of.

Keeping pace with technological change Customers will need to respond to new ways of working, both of their partner firms as well as their competitors.

Keeping pace with the laws Sale of Good and service Act 1982 Data Protection Act 1988 Distant Selling Regulations 2000 – EU E-commerce regulation 2002 Copyright Design & Patents 1988 Advertising Standards Association 2011 Digital Economy Act 2010