Challenges and Adaptations in Journal Publishing in the

Challenges and Adaptations in Journal Publishing in the Humanities – a publisher’s view Museum Tusculanum Press University of Copenhagen www. mtp. dk Managing Director, Dr. Marianne Alenius, alenius@mtp. dk Marketing Manager Niels Stern, niels@mtp. dk Nordic Scientific and Scholarly Journal Publishing (NSSJP), Uppsala, 2009 -11 -25

CASE STUDIES § Ethnologia Europaea Journal of European Ethnology § Classica et Mediaevalia Danish Journal of Philology and History § Ideas in History The Nordic Society for the History of Ideas § Mo. G Meddelelser om Grønland | Monographs on Greenland

FACTS www. mtp. dk/ethnologia_europaea ETHNOLOGIA EUROPAEA, est. 1966 § Editors: Prof. Orvar Löfgren (Lund university) & Prof. Regina Bendix (Georg-August. Universität Göttingen) § Covering: Cultural Studies, ethnology, anthropology § ERIH ranking: A § Traditional subscription based paper journal (two issues annually) § 320 subscribers (87 % outside DK) § Online available since 2003 (individual sale and licence based sale) § Holding period for OA to back issues: three years § Indexed by major databases like SCOPUS, Proquest, Google Scholar etc. § Supported by NOP-HS

CHALLENGES Declining number of subscribers Hard to attract new subscribers Visibility www. mtp. dk/ethnologia_europaea

ADAPTATIONS www. mtp. dk/ethnologia_europaea New marketing strategies – Direct e-mailing of informational material about the journal to subject specific institutional and NGO websites, blogs, fora etc. – Letters for the editorial board to distribute in their networks – Giving articles for free – Subscription button on each page of the free articles – RSS feed – Newsletter with direct access to online articles, print and e-journal – Google Adwords – EBSCO’s new database, Proquest’s Periodicals Archive Online etc.

CONCLUSIONS www. mtp. dk/ethnologia_europaea The effects of new marketing strategies – Increased visibility – Low effect on sales and subscriptions New strategy – Migration to immediate open access (demands increased funding) – Intensified marketing – Further innovation of marketing tools

FACTS www. mtp. dk/classicaetmediaevalia CLASSICA ET MEDIAEVALIA, est. 1938 § Editor-in-chief: Ass. Prof. Tønnes Bekker-Nielsen (Univ. of Southern Denmark) § Covering: Classical and medieval history and philology § ERIH ranking: B § Traditional subscription based paper journal (one issue annually) § 310 subscribers (91 % outside DK) § Online available since 2003 (individual sale and licence based sale) § Indexed by major databases like Proquest, Google Scholar etc. § Supported by FKK (Danish Research Council for the Humanities)

CHALLENGES www. mtp. dk/classicaetmediaevalia FKK demands open access (one year embargo) – fear of losing subscribers – fear for the death of the journal

ADAPTATIONS Author pays model – editor and publisher say NO Advertisement – editor and publisher say NO Print on demand – editor and publisher say MAYBE/YES Extra funding – editor and publisher say YES www. mtp. dk/classicaetmediaevalia

CONCLUSIONS www. mtp. dk/classicaetmediaevalia Gratis or libre open access (one year embargo) Extra funding raised by the editor Print on demand (if necessary – philologists are paper sensitive) Yearly evaluation

FACTS www. ideasinhistory. org IDEAS IN HISTORY, est. 2006 § Editor-in-chief: Prof. emer Ingrid Markussen (University of Oslo) § Covering: Philosophy, history of philosophy § ERIH ranking: not listed Level of indexing unknown (not in DOAJ) § Traditional subscription based paper journal (three issues annually) Almost no subscribers § Online available (almost all issues are gratis open access) § Supported by NOP-HS

CHALLENGES New journal No subscribers Low visibility www. ideasinhistory. org

ADAPTATIONS Change of publishing house Immediate libre open access Database indexing Marketing Print on demand www. ideasinhistory. org

CONCLUSIONS www. ideasinhistory. org Publishing model – Collaboration with Univ. Library on the publication of the journal (for instance using OJS) – Branding and marketing done by publisher – Print on demand by publisher Business model – Editor raises funding – Editor pays publisher up-front for the given services – Print on demand sales

FACTS www. mtp. dk/Mo. G (Monographs on Greenland | Meddelelser om Grønland), est. 1878 § One head series, three subseries § Editors-in-chief: Prof. Hans Chr. Gulløv (National Museum, DK), Prof. Reinhardt Møbjerg Kristensen (Univ. of Copenhagen), Ass. Prof. Svend Funder (Univ. of Cph. ) § Covering: All scientific disciplines relating to Greenland § Varying annual publications in the series (in total approx. 1250 since 1878) § Low number of subscribers § Online available since 2001 (gratis open access) § Varying funding § With MTP since 2008

CHALLENGES Former publisher gave up the series! – new publisher needed – handling of sales and distribution – increased visibility and awareness www. mtp. dk/Mo. G

ADAPTATIONS www. mtp. dk/Mo. G Transfer of the series to publisher database and webshop Sales, marketing, and distribution Reactivation of the series Retrodigitization New publications

CONCLUSIONS Reviving of the series – New awareness – New sales Public funding for services provided by publisher A lot of enthusiasm and drive! www. mtp. dk/Mo. G

GENERAL REMARKS Journal and publisher match is imperative Branding and service provider An exiting move towards Open Access (gratis or libre) Costs and Effects Publishers versus Libraries Transitional times

OPEN ACCESS TO MONOGRAPHS www. oapen. org Project co-funded by the EU Seven European university presses Aiming at new OA publishing and business models for monographs in the humanities and social sciences Services targeted at publishers and libraries Creating a network Sign up for newsletter at www. oapen. org – or contact me!

CONTACT www. mtp. dk Museum Tusculanum Press, University of Copenhagen Njalsgade 126, DK-2300 Copenhagen S www. mtp. dk : : info@mtp. dk : : +45 353 29109 Managing Director, Dr. Marianne Alenius, alenius@mtp. dk Marketing Manager Niels Stern, niels@mtp. dk Thank you for your attention!