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CGESM: Cisco Blade Switch for HP Blade. System For End Customers CGESM: Cisco Blade Switch for HP Blade. System For End Customers

Agenda • • Rapid Adoption of HP Blade. System Why Cisco? Blade Switch Value Agenda • • Rapid Adoption of HP Blade. System Why Cisco? Blade Switch Value Propositions Blade Switch Overview & Positioning 2

Rise of HP Blade. System Innovation Adoption Innovation HP Blade. System growth matches historical Rise of HP Blade. System Innovation Adoption Innovation HP Blade. System growth matches historical rates of rackmount Innovation Rapid Customer Adoption • Scale-out, density optimized • First rack-mount x 86 solutions Harness the power of standards • First x 86 server: System. Pro 1989 Integrated, service-oriented Leader of blade innovation and first tier 1 solution • Early Rack and Blade adoption favored innovators in density, #1 Windows & cooling, management and Linux #1 ease-of-usex 86 servers #1 in customer • Rack-based loyalty system still command a premium over Over 8 M servers Tower-basedsold! system 2005 3

Why Blades? Transforming IT infrastructure Dedicated infrastructure Internet Shared infrastructure Change how infrastructure is Why Blades? Transforming IT infrastructure Dedicated infrastructure Internet Shared infrastructure Change how infrastructure is funded and planned Internet Virtual resource pool • Infrastructure funded by projects • “Just enough” capacity • Significant unused capacity • Flexible to meet changing needs • Inflexible • Standardized, open technologies • Many legacy technologies 4

Why HP Blade. System? Advantages over traditional infrastructure • Easy, modular expansion – Add Why HP Blade. System? Advantages over traditional infrastructure • Easy, modular expansion – Add 2 to 100 server blades in 30 minutes! • Save Space – Require 24% less floor space than 1 U servers. • Reduce management costs – Double the number of resources managed (server, storage, and switches) with the same resources • Reduce acquisition costs – Save up to 16% with SAN or 11% in non-SAN environments • Reduce cabling and connectivity costs Improved Cap. Ex/Op. Ex Integrated Solution: - Network - Storage - Servers - Management Scale out/Scale up Any workload – Up to 87% fewer cables and no KVM requirement • Reduce power consumption – Save over $6000 per 32 blade servers 5

Three Waves of Blades Wave one: Servers on the side 2000 - 2002 Wave Three Waves of Blades Wave one: Servers on the side 2000 - 2002 Wave two: Blades go mainstream 2003 - 2005 Wave three: Blades unbound 2006 – ? ? 6

The next wave requires a new definition for “blade” Today’s common definition remains: Blade The next wave requires a new definition for “blade” Today’s common definition remains: Blade (blād) n. 1. a small server flipped on it’s side that saves space and power. HP Blade. System definition: Blade (blād) n. 1. modular, integrated system of server, storage, and network; managed from a single console. v. 2. to integrate, virtualize and automate any component within the datacenter. Synonyms: affordable, scalable, agile, to make efficient 7

HP Blade. System- Intelligent Infrastructure Best of breed infrastructure Single fabric environment Compute Nodes HP Blade. System- Intelligent Infrastructure Best of breed infrastructure Single fabric environment Compute Nodes rag Sto Networking Clustering rk o tw e Ne Storage Compute Nodes (Servers) Clustering Customers demand more integration of standard technologies they rely upon in their existing infrastructure to be optimized for the HP Blade. System infrastructure. The CGESM is designed for seamless integration into the HP Blade. System enclosure to take advantage of the improved efficiency, lower cost and greater flexibility of HP’s blade enclosure design. Scalable Intelligent Interconnect Innovation 8

Simplification of IT infrastructure Integrated Virtualized Automated Standard modules in a wiredonce, intelligent infrastructure. Simplification of IT infrastructure Integrated Virtualized Automated Standard modules in a wiredonce, intelligent infrastructure. Built on HP leadership in industry standard computing Divide or combine pools of shared resources to support workloads from desktop to datacenter Systems management tools to eliminate manual processes. A unified view to monitor, advise, and respond to change Compute Network Storage Power Reduces time & cost for systems integration No captive or idle resources Free resources for revenue bearing projects 9

HP Blade. System Vision Purpose built. For any purpose. One infrastructure, managed as one HP Blade. System Vision Purpose built. For any purpose. One infrastructure, managed as one • Less expensive to buy, build and maintain • Compute, storage, network, power and management Any application, any workload, just in time. • More efficient utilization of resources and people Adaptive infrastructure control • Easier to grow, change and extend Extreme Modularity and Integration Pervasive Virtualization and Automation Unified Server, Storage, and Network Control 10

Agenda • • Rapid Adoption of HP Blade. System Why Cisco? Blade Switch Value Agenda • • Rapid Adoption of HP Blade. System Why Cisco? Blade Switch Value Propositions Blade Switch Overview & Positioning 11

Why Cisco? Cisco & HP Are Strategic Partners Hewlett-Packard Offer Smart Business Solutions through Why Cisco? Cisco & HP Are Strategic Partners Hewlett-Packard Offer Smart Business Solutions through Systems, Storage and Services Integration Capabilities Cisco Systems Offer Smart Business Solutions through Intelligent Networking and Network Integration Capabilities Strong Executive Alignment & Synergy 12

Why Cisco? Cisco Offers End-to-End DC Networking Solution FC SAN Firewall Cache RAID Tape Why Cisco? Cisco Offers End-to-End DC Networking Solution FC SAN Firewall Cache RAID Tape IP Network Cisco Tape MDS Storage 9500 Network Integrated Security IDS Content Switch Application Optimization SSL Metro Network DWDM/SONET/Et hernet RAID Metro Optical Operations Management CISCO CISCO Foundry Extreme Brocade Mc. DATA Juniper Checkpoint F 5 Network Appliance Nortel ? ? NO OTHER COMPANY CAN OFFER COMPREHENSIVE END-TO-END DATA CENTER NETWORKING SOLUTIONS 13

Why Cisco? Tradition of Technology Innovation Cisco Innovation Industry Standard Customer Benefit ISL 802. Why Cisco? Tradition of Technology Innovation Cisco Innovation Industry Standard Customer Benefit ISL 802. 1 q Virtualization Uplink. Fast/ Backbone. Fast 802. 1 w Resiliency Ether. Channel 802. 3 ad Resiliency & Growth HSRP VRRP Resiliency Inline Power 802. 3 af New Application Tag Switching MPLS Scalability © 2003, Cisco Systems, Inc. All rights reserved. In Addition … 20 yrs of Real Life Field/Customer Experience 14

Why Cisco? Excellent Service & Support Cisco® Service and Support Leadership Top worldwide leadership Why Cisco? Excellent Service & Support Cisco® Service and Support Leadership Top worldwide leadership score for service and support in 11 out of 16 product categories Technical Support Website Year's Ten Best Web Support Sites of 2005 Technical Support Website 2005 STAR Award for Best Practices in Self-Services Supply Chain 2005 Field Service Award for "Most Innovative Approach to Service Delivery" Customer Interaction Network "Managing the Total Customer Experience" Benchmark Award Asia Pacific Technical Support Kepner Tregoe Process Achievement Award Certifications Best Overall Certification Program CCIE® Hottest Certification for 2005 CCIE Security Top Ten “Most Important Certifications” 15

Why Cisco? Significant Player in LAN / DC Switching Total LAN Switching Market (L Why Cisco? Significant Player in LAN / DC Switching Total LAN Switching Market (L 2 -7) Revenue Share Q 404 (Total = $3. 4 B) Key Drivers of Success • Customer Focus • End-to-End Solution • Technology Innovation • Service & Support Cisco Mkt Share: 71% Note: Cisco Data Center Switching Market Share is higher Source: Dell’Oro 16

Agenda • • Rapid Adoption of HP Blade. System Why Cisco? Blade Switch Value Agenda • • Rapid Adoption of HP Blade. System Why Cisco? Blade Switch Value Propositions Blade Switch Overview & Positioning 17

Networking in a Data Center Each Layer Has a Distinct Role in the Network Networking in a Data Center Each Layer Has a Distinct Role in the Network Core • Layer 3 Core • High Speed / Bandwidth • High Availability • Layer 2/3 Edge • Data Center Service Integration Aggregation & Distribution Access – SSL termination, Load Balancer – Firewall, IPS/ IDS, DOS Mitigation – Caching – Traffic Analysis • High Perf Server Connectivity • Port Density • Partitioning with VLANs • Layer 2 resiliency with STP 18

Networking in a Data Center Core Aggregation & Distribution Access Server Connectivity (Access Switches) Networking in a Data Center Core Aggregation & Distribution Access Server Connectivity (Access Switches) 19

What Does Networking Offer? Core • Application Optimization (SSL, Load Balancers …) Aggregation & What Does Networking Offer? Core • Application Optimization (SSL, Load Balancers …) Aggregation & Distribution • Security Services (VLAN segmentation, IPS, Firewall …) • Resiliency / High Availability (Spanning Tree Protocol, Routing Protocols …) Access Server Connectivity (Access Switches) • Manageability (Network Monitoring & Analysis …) • Emerging Applications (Storage – i. SCSI, Voice Vo. IP …) 20

Integrated Cisco Switching CGESM within HP Blade. System Core Aggregation & Distribution Integrated Cisco Integrated Cisco Switching CGESM within HP Blade. System Core Aggregation & Distribution Integrated Cisco Switch (CGESM) with Access HP Blade. System 21

Cisco Switch for HP Blade. System Customer Benefits of Integrated Switching Key Customer Value Cisco Switch for HP Blade. System Customer Benefits of Integrated Switching Key Customer Value • Significant Cable reduction • Resiliency - redundant fan & power • Savings in rack space – fits within blade chassis • Management tools 22

Cisco Switch for HP Blade. System Hewlett-Packard - Cisco Solution Delivers Key Customer Value Cisco Switch for HP Blade. System Hewlett-Packard - Cisco Solution Delivers Key Customer Value End to End Solution High Availability Familiar Network Mgmt More Secure Network Cisco Gigabit Ethernet Switch Module (CGESM) + HP Blade. System 23

Key CGESM Value Proposition End to End Homogeneous Solution End-to-end Solution Core Key Customer Key CGESM Value Proposition End to End Homogeneous Solution End-to-end Solution Core Key Customer Benefits • End-to-end Homogeneous solution Aggregation • No Inter-operability problems, e. g. , Spanning Tree, Ether channel Access • No network / business disruption 24

Key CGESM Value Proposition Higher Availability / Uptime Unique Cisco Features • Spanning Tree Key CGESM Value Proposition Higher Availability / Uptime Unique Cisco Features • Spanning Tree Enhancements Customer Benefits - Port Fast, Uplink Fast, Backbone Fast - Rootguard, BPDU Guard /Filter - PVST+ / PVRST • No network downtime • No business disruption • UDLD 25

Key CGESM Value Proposition Familiar Network Management Unique Cisco Features • Familiar IOS CLI, Key CGESM Value Proposition Familiar Network Management Unique Cisco Features • Familiar IOS CLI, SNMP MIBs • Cisco. Works for Managing entire DC network • Diagnostics tools like SPAN & RSPAN • Defacto Industry Standard Customer Benefits • No Need to retrain IT staff • Seamless integration with existing management tools • Faster network diagnostics • Cost Savings 26

Key CGESM Value Proposition More Secure Network Hacker Cisco Unique Features • Cisco Integrated Key CGESM Value Proposition More Secure Network Hacker Cisco Unique Features • Cisco Integrated Security Toolkit - TACACS+ - 802. 1 x enhancements - Security ACLs Customer Benefits • Protects server/data from attacks • No business disruption • End to end security with other Catalyst switches 27

Agenda • • Rapid Adoption of HP Blade. System Why Cisco? Blade Switch Value Agenda • • Rapid Adoption of HP Blade. System Why Cisco? Blade Switch Value Propositions Blade Switch Overview & Positioning 28

Cisco CGESM Overview • Co-branded Cisco and HP Product • Developed and manufactured by Cisco CGESM Overview • Co-branded Cisco and HP Product • Developed and manufactured by Cisco for HP BL Server product line • Extends features and functionality available in a Cisco Business Ready Data Center (BRDC) to HP Blade. System • Sold only by HP 29

CGESM Product Features • Intelligent Gigabit Ethernet Switch offering Rich Layer 2+ features • CGESM Product Features • Intelligent Gigabit Ethernet Switch offering Rich Layer 2+ features • Cisco IOS Software • 24 Port Gigabit Ethernet configuration – – 16 internal ports for blades 4 external ports for uplinks 2 external management ports 2 internal inter-switch ports • Uplinks SFP-based – offers both fiber and copper uplink flexibility • Allows SAN Pass-Through HP p-Class Blade. System 30

CGESM Switch Architecture 10/1000 T and/or 1000 SX SFP modular Rear Uplink Ports 16 CGESM Switch Architecture 10/1000 T and/or 1000 SX SFP modular Rear Uplink Ports 16 downlink ports 2 x 10/1000 T XConnects (Disabled by Default) Switch A Cisco Gigabit Ethernet Switch B 16 downlink ports Cisco 24 port Switching ASICs Two BL 30 Ps front ports 1 of 8 NIC front ports i. LO 9 of 16 NIC High Density Backplane w/BL 30 Ps NIC i. LO Connected to i. LO Switch on New Backplane 31

Focus on Enhanced Manageability Front Panel View Port Status Management Tool: Cisco Works Cisco. Focus on Enhanced Manageability Front Panel View Port Status Management Tool: Cisco Works Cisco. View support Bladeserver Integrated Management Integration with Management Module Device Level: SNMP MIBS Standard Cisco MIBs available across Catalyst products Basic: Cisco IOS CLI Familiar to everyone in the networking industry! 32

Cisco Recommended Data Center Network Architecture Core • Layer 3 Core • High Speed Cisco Recommended Data Center Network Architecture Core • Layer 3 Core • High Speed / Bandwidth • High Availability • Layer 2/3 Edge • DC Service Integration Aggregation / Distribution Access • SSL termination, Content switching • Firewall, IPS/ IDS, DOS Mitigation • Caching • Traffic Analysis • High Perf Server Access • Port Density • Partitioning with VLANs • Layer 2 with STP • Fast Convergence 33

Cisco Switch for HP Blade. System New Feature: Resiliency with “Layer 2 Trunk Failover” Cisco Switch for HP Blade. System New Feature: Resiliency with “Layer 2 Trunk Failover” Typical Blade Server Network Topologies L 3 Switches Link State Group 1 Link State Group 2 CGESM Blade Server Chassis FEATURE • Map Uplink Etherchannel to downlink ports (Link State Group) BENEFIT • If all uplinks fail, instantly shutdownlink ports • Higher Resiliency / Availability • Server gets notified and starts using backup NIC/switch 34

Cisco Switch for HP Blade. System Positioning relative to Gb. E 2 CGESM Benefits Cisco Switch for HP Blade. System Positioning relative to Gb. E 2 CGESM Benefits Cisco CGESM Switch Rich Functionality / Capabilities • STP enhancements • Security features • Cisco CLI/MIBs • Cisco. Works Gb. E 2 Switch Basic Enhanced Operational Ease / Manageability 35

Cisco Blade Switch Positioning Price High-End Data Center Switch Blade Switches Data Center Switch Cisco Blade Switch Positioning Price High-End Data Center Switch Blade Switches Data Center Switch for Blades Key Customer Value • Cable reduction • Resiliency – e. g. Fan, Power • Same Management tools Wiring Closet GE switch Functionality / Value 36

CGESM Service & Support Model • Support will be provided from HP – HP CGESM Service & Support Model • Support will be provided from HP – HP to provide first and second level Customer Support – Cisco will provide level 3 support to the HP service and support organizations • IOS SW/Firmware downloads will be available via HP only – Cisco Enhanced IOS Crypto Version – IOS versions will follow Cisco releases twice yearly on average 37

Questions & Answers 38 Questions & Answers 38