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Center for Sustainable Tourism Certification Program and Sustainable Tourism Value Proposition April 2010
Sustainable Travel International Non-profit focused on providing programs that help travelers, businesses and destinations protect the environment, preserve cultural heritage and contribute to economic development. Leave the World a Better Place®
Sustainable Tourism Eco-certification FACTORS TO CONSIDER • Cost • Quality & Comprehensiveness of Program • Educational Value • Credibility of Organization • TSC / GSTC Alignment • Brand Affiliation • Marketing & Communications Support • Complimentary Programs
Holistic Approach to Sustainable Tourism TRIPLE BOTTOM LINE Expanded baseline for measuring performance, adding sociocultural and environmental dimensions to the traditional economic benchmark. A positive triple bottom line (3 BL) means a net: • • Improvement in conservation of the natural environment Social benefit for local communities Profit for business owners and shareholders Gain for national and regional economies
Sustainable Tourism Eco-certification TOURISM SUSTAINABILITY COUNCIL A voluntary procedure that utilizes a set of criteria designed to assist travel providers in mitigating their negative environmental, economic, and sociocultural impacts and maximizing the benefits they provide to the environment, local and indigenous people and their communities.
Sustainable Tourism Eco-certification “THE GOLD STANDARD” • • • Global Focus, Local Application Transparency Comprehensive Educational Orientation Systematic Approach
Sustainable Tourism Eco-certification SECTOR SPECIFIC • • Tour Operators Accommodations Attractions Transportation Service Providers • Destinations
Sustainable Tourism Eco-certification SYSTEMATIC APPROACH • • Self-assessment Tool Eco-assessed On-site Audit Eco-certified
Sustainable Tourism Eco-certification EXCEPTIONAL VALUE • Fees based on total number of rooms • Preferential rates are available for bulk purchases • Third-party auditor fees are based on total number of rooms • Advisory support services and complimentary educational materials available
Sustainable Tourism Eco-certification EXCEPTIONAL VALUE STEP can be endorsed by or customized for destinations to address their unique social, cultural, environmental and economic attributes, as well as regional goals and priorities. STEP can also be licensed to ministries of tourism and destination management organizations, so they don’t have to expend significant resources in developing their own tourism standards, verification protocol, and auditor and consultant training programs.
Sustainable Tourism Eco-certification ASSESSMENT & DEVELOPMENT • • “STI were very thorough and practical in their approach to reviewing all elements of the Ecolabel and subsequent Ecolabel course that we offer our clients” “We have gained extra exposure thanks to our affiliation with STI as a result of STI press releases and extra website links that have improved our websites Search Engine Optimisation. ” - Mary Mulvey, Greenbox CEO
Luxury Eco Certification Standard LEADING QUALITY ASSURANCE • Addresses luxury hoteliers’ unique needs • 100 steps to sustainability • All-inclusive pricing
Sustainable Tourism Eco-certification DESTINATION STEWARDSHIP Regional Development • Metropolitan areas, states, provinces, countries Examples • Portland • STEP Scandinavia • STEP Ireland
Sustainable Tourism Eco-certification GLOBAL MARKET Global Programs* 3303 (* 3200 of these are Blue Flag for beaches) Europe Americas 3253 547 ISO 9001 ISO 14001 2924 414 Total 3903 (excluding Blue Flag and ISO certified Co’s. ) Source: UNF Commissioned Study, 2007 Represents a small fraction of the industry in a very young certification market!
Why STI? CREDIBILITY
Why STI? LEADERSHIP • Carbon Management, Quantification & Offsets • Travelers’ Philanthropy • 3 BL Measurement, Management & Verification • Resource Conservation (Water, Waste & Energy) • Green. travel • Education, Outreach & Consulting
Why STI? COMMUNICATIONS & OUTREACH • 25, 000 Media Contacts • 500, 000 average monthly web visits • 25, 000 - 35, 000 average monthly web visitors • 30, 000 e-Newsletter subscribers • “Green” listings on Expedia, Travelocity and in AAA
GREEN. TRAVEL • Designed to become the premier resource for travelers wanting to engage in responsible travel; • Designed to increase awareness of sustainable tourism and to be a one-stop-shop for information and resources for consumers; • Designed to be a social networking site and booking portal for trips, car rentals, airfare and much more.
Why STI? EXPERIENCE AND EXPERTISE • Private Sector and Public Sector • Sustainable Tourism Development • International Team • Industry Leadership
For More Information Contact: Brian T. Mullis Visit: www. sustainabletravel. com Email: [email protected] com Phone: +503 488 5500 (USA Office) +720 273 2975 (Direct)