Цели и задачи Description of the sub contents Title in here Description of the sub contents The creative solution for the brief. Theme. Gallery Title «Save small, dream big» . is a Design Digital in here Description of the sub contents Content & Contents mall developed by Guild Design Inc. By «Talking bananas» team: Kravchenko A. , Kotlova A Divaev N. , Dadaev V.
The issue. Young people do not set aside enough savings for the future. As a rule, they do not save money because of lack of funds and spend them on a short-term wants and needs. They just do not realize that it is necessary to save money. However, each of them has a dream that they can not implement due to lack of money.
HOW TO CHANGE THE BEHAVIOUR?
The solution. It is necessary to show that the money deposited in advance may eventually turn into something more. Putting money aside, we can build up on our dreams, we can implement it, refusing to small and needless spending. We can have the opportunity to dream big.
Our concept. Save small - dream big. If to sum all the money spent by you on all sorts of unnecessary stuff, on the immediate desires and impulses, you may find that it is a very large amount. Money is converted into things - both literally and figuratively. Banknotes are turned into clothes, accessories, new, trend electronic appliances. But the same money could be turned into something much greater - into the house, the car, the yacht.
Implementation of the idea. We implemented our idea in several media channels. Video Teasers pleasers Prismavision billboard (prismatron) Print advertising
Implementation of the idea. To compensate the lack of movement in print advertising, we decided to make a complicated poster. It consists of two pages - a transparent and plain - and on both of pages depict the things made from banknotes - clothes, accessories, etc. At first glance, they are arranged randomly, but when combining transparent and plain pages of the magazine you will see that things form the contours of other objects of dreams - cars, boats, etc.
Prismavision billboard (prismatron) Prismatron allow us to consistently show the process of transformation of the small purchases to the big dreams. The idea imply involving all three turns of construction. Save small dream big.
Teasers -pleasers On a various forms of outdoor advertising we offer to place teasers with questions like «How to convert shirt into a house? » or «How to transform shoes into a car? » . There won`t be any answer and identity to the company will be expressed only by brand colors. Some times later teasers will be replaced by pleasers, showing Aviva`s site. How to convert shirt into a house? www. aviva. com. New financing programs for youth How to transform shoes into a car? www. aviva. com. New financing programs for youth How to turn camera into a yacht? www. aviva. com. New financing programs for youth
Video shows how to transform the small purchases to the big dreams. Video (if the video on the screen does`t load, click here, please)
Result. All of the media implementations aimed at changing consumer behavior. We hope to make youth spend less on unnecessary things, to learn to deny themselves in buying staff - to be able to realize dreams then.
Thank you for your attention!
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AVIVA_Talking_bananas_2007.pptx