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Catherine Caruana-Mc. Manus Public Sector & Smarter Cities Executive IBM Australia Smarter Census Catherine Caruana-Mc. Manus Public Sector & Smarter Cities Executive IBM Australia Smarter Census

Why ask IBM? § Voted most Inventive Company in the world – 17 th Why ask IBM? § Voted most Inventive Company in the world – 17 th consecutive year § 4, 914 Patents in 2009 § $6 Billion in R&D annually § Workforce is made up of mathematicians, researchers and engineers § Passionate about expanding analytics capabilities – Invested over $12 B in software acquisitions – 10 years of services research – Biggest mathematics department in Private Enterprise – Subject Matter Experts across the globe © 2010 International Business Machines Corporation 2 * CGR 2009 through 2015, Source IBM Market Intelligence

Infusion of Intelligence into the Way the World Works Instrumented Interconnected Intelligent We can Infusion of Intelligence into the Way the World Works Instrumented Interconnected Intelligent We can measure, sense and see the condition of practically everything. People, systems and objects can communicate and interact with each other in entirely new ways. We can analyse and derive insight from larger and more diverse sources of information, to predict and respond better to change. © 2010 International Business Machines Corporation 3

Today, more than ever, organisations are under pressure to leverage a wealth of information Today, more than ever, organisations are under pressure to leverage a wealth of information to make more intelligent choices. —seit. iyicu eiac fevdttca erpni s cniavno ezilibn pna noii n imrof p e oow da l t ad cif e a ddee d dht g lla VOLUME OF DIGITAL DATA With the proliferation of end-user devices, sensors and actuators, the nature of data is changing. Data volumes and network bandwidth are expected to grow tenfold in the next three years. VELOCITY OF DECISION-MAKING The market demands that businesses optimize decisions, take action based VARIETY OF INFORMATION With the expansion of information comes large variances in the complexion of available data— very noisy with lots of errors and no opportunity to cleanse it in a world of real-time decision-making. 4 © 2010 International Business Machines Corporation SHIFT IN WHAT WE ANALYZE Enterprises need a broader, systemsbased approach to the information they examine and optimize. Stream computing and event processing capabilities are enabling the analysis of massive volumes. 4

A smarter planet enables organisations to automate the collection of data. ABS: Use secure A smarter planet enables organisations to automate the collection of data. ABS: Use secure cloud technology to gather, house and transfer data to provide the Australian Government with the information they need to better decisions about the future of the nation. Bank of Montreal: Created a synchronized secondary data center 100 kilometers from its primary facility to meet government regulations and ensure the safety and availability of data in the event of a disaster. River and Estuary Observatory Network: Will create the first technology-based real-time environmental monitoring and forecasting network to guide better policy, management and education for the Hudson River and estuaries worldwide. IBM Fire Program Analysis: Uses unique mathematical algorithms to determine where wildfires will likely occur, and helps optimize government funds and resources for battling those fires. 5© 2010 International Business Machines Corporation 5

Predict and Act……the new mode of operation for a world that is working in Predict and Act……the new mode of operation for a world that is working in fundamentally different ways We must be able to see the patterns in the data, make correlations and predict consequences ahead of time Analytics enables: § Financial institutions to understand the exposures to risk § Transportation authorities to predict and avoid traffic jams § Energy companies to monitor equipment and automatically issue alerts in the event of failure © 2010 International Business Machines Corporation 6

Shaping the decisions that shape Australia § The information collected by the Census is Shaping the decisions that shape Australia § The information collected by the Census is used to make decisions that shape our nation: § § § § Relevant Information Actionable Insights © 2010 International Business Machines Corporation Finance Investment Infrastructure Resources Schools Hospitals Aged care 7 Smarter Decisions Better Outcomes

Managing Complex Systems – A Cybernetic Approach ABS Mission: We assist and encourage informed Managing Complex Systems – A Cybernetic Approach ABS Mission: We assist and encourage informed decision making, research and discussion within governments and the community, by leading a high quality, objective and responsive national statistical service. Past System Under Management Economy Manage and Control Instrument Monitor Feedback Loop Intelligent use of Data 8© 2010 International Business Machines Corporation Future 8

Transforming the ABS Census § Business Challenge: – The Census is the Australian government’s Transforming the ABS Census § Business Challenge: – The Census is the Australian government’s most important survey. – Every five years, the Australian Bureau of Statistics hires tens of thousands of temporary employees to collect census data. – There always challenges to this data collection. For example, it is often difficult to retrieve forms from people in secure apartment buildings and in remote areas of the country. – To better serve the Australian population, the Bureau sought to develop new and better ways to include these and other diverse population segments in the data collection. – Accessibility for the visually impaired was a particularly important objective. © 2010 International Business Machines Corporation 9

The Solution – a Smarter Census § For e. Census 2006 IBM created, built, The Solution – a Smarter Census § For e. Census 2006 IBM created, built, and hosted a "first of a kind" online application – Runs on IBM infrastructure, hosted by IBM, delivered to ABS via a secure cloud § For e. Census 2011 IBM re-developed the 2006 solution, turning it into a mass scale generic questionnaire engine that uses 1/3 the server end hardware of the 2006 solution – The re-development was funded from the reduction in hardware at no cost to ABS! – Repeatable – the same software solution being deployed by ABS for Ag Census and is going to become the ABS strategic surveying platform. – Can be adapted to any country, providing a model for innovation of censustaking everywhere © 2010 International Business Machines Corporation 10

ABS - CIS and Collections Management Solution 11 2010 International Business Machines Corporation © ABS - CIS and Collections Management Solution 11 2010 International Business Machines Corporation © 11

The Results § The solution IBM developed was : – More cost-effective than physical The Results § The solution IBM developed was : – More cost-effective than physical data collection – Accurate – eliminates need for manual data entry & human error – Scalable & robust – delivering e-Census via a cloud solution enabled a highly scalable solution capable of handling the very peaky load & high availability requirements – Meets the Security & data privacy requirements of Govt – Easy to use – Accessible – more convenient for many citizens & more accessible to those with disabilities – Automated the collection and exchange of data – STMX, XBRL © 2010 International Business Machines Corporation 12

Exploiting technology for faster, better outcomes § Watson video: http: //www. youtube. com/watch? v=q. Exploiting technology for faster, better outcomes § Watson video: http: //www. youtube. com/watch? v=q. Op. W 5 VN 2 j 2 Q&feature=related © 2010 International Business Machines Corporation 13

“Insight and foresight are linked with leadership. It's insight that helps to capture opportunity. “Insight and foresight are linked with leadership. It's insight that helps to capture opportunity. ” Zhou Ming, Executive Vice President and Secretary General, China Council for Int’l Investment Promotion (Source: IBM Global CEO Study, 2010) © 2010 International Business Machines Corporation 14