Case Study Pease Beauty Culture Association 陳榮錡 林伯翰 郭怡君 蔣斐茵 胡家瑜 9673540 9573701 9673509 9673513 9673525
The Enterprise A “Creative workshop” , Which is about art and culture.
Background Founder: Valentyna Sazonova History: Club S Theater merged as “Peace Beauty Culture”
NGO’s derivative problems l Peace Beauty Culture’s cost problem l Sazonova’s crossroads
Peace Beauty Culture’s Mission To support social development through the provision of counseling, education and cultural services in order to unlock creative human potential, social awareness, and participation in civic and cultural activities.
Social Enterprise • The creation of the social enterprise – Good to Great by. John Collins – How good companies achieved greatness – Main point: • Without great people, simplicity rules, entrepreneurial discipline, celebrity executives never lead companies to greatness. • Technology is an accelerator not a solution.
Social Enterprise • “Hedgehog Concept” – Operate: • Intersection of passion, skill, and economic drivers.
Hedgehog Concept What are you deeply passionate about ? Passion Creative Workshop What can you be the best in the world at ? Skill What drives your economic engine? Economic drivers
Social Enterprise • “Creative Workshop” – Product : exclusive clothes (folkloric, historic and cultural in contemporary design) – Launched: S Theater show – Reasons for this business: • Intertwined with PBC’s mission. • Leveraged PBC’s resources.
Social Enterprise • “Creative Workshop” – Challenge • How to find the markets for Creative Workshop’s products? • Expos and festival sales • sell it’s products on line – Corporate consulting • A national prepared foods company • Services: marketing materials, logo and packaging design • Profit – Develop another social enterprise
Social Enterprise • Promotion for Creative Workshop was complementary to the PBC – Spurring public interest in PBC’s activities. – Customers want to buy CW’s products. – Enrollment of students are increase. • Sazonova say: – Nonprofit is her first love and the business is only a vehicle to sustain the organization’s work.
Peace Beauty Culture
Counterpart Alliance for Partnership（CAP） Social Enterprise Program • What is CAP？ • What does CAP affect Sazonova and PBC？ – Income-generation – $4, 000 + $1, 000 – She says “We felt like we were walking between raindrops” – individual entrepreneur – Elevator pitch
Challenges（I） • Market • Managing Two Locations • Achieving Balance • Loan Servicing
Challenges（II） • Management • Marketing • Financial Management • Financials
Social Impact and Business Results（I） • Created a permanent funding source • Provided services for 2720 clients in 2001 • Created 12 new permanent and contract jobs • Raised awareness of social programs and spurred civil involvement
Social Impact and Business Results （II） • Generated 36000 (UAH) toward covering nonprofit operations in 2001 • Changed mindset and approach of PBC’s nonprofit management • Increased brand equity and awareness of PBC’s programs.
Key Success Factors • Hedgehog Concept • Disciplined people • Balance NGO and business activities • Planning • CAP social enterprise program
Advice • Go for new Knowledge • Believe in yourself • Believe that public organization can also do business • Don’t be afraid of success • Learn the law • Learn how to market • Make it fun
Q&A
The End
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