Career Education Course on Education Services Industry

Career Education Course on Education Services Industry

Objectives • Understand the changes in the work world and develop positive attitude towards these changes; • Explore different industries; • Identify factors leading to career success; and • Relate your academic and other learning experiences, in and outside class, with the knowledge and information of the six industries of Hong Kong. 2

Scope of the Industry Source: Hong Kong Monthly Digest of Statistics (February 2011). 3

Economic Contribution of Education Services Industry 4. 5% Year Data Source: Census and Statistics Department. 9. 4% Year 4

Government’s Initiatives Establish Hong Kong as a Regional Education Hub Relaxing restrictions attract Intensify the economic more non-local students to study partnership between the in Hong Kong. In the 2010/11 academic year, 18, 000 non-local Hong Kong tertiary institutions on the QS Asian University Rankings mainland Hong Kong, e. g. establish United International students from more than 70 College (UIC), Chinese countries or regions came to University Hong Kong for post-secondary (Shenzhen), to implement a studies. collaboration framework agreement. 5

Government’s Initiatives Promote Diversification of the Sector Academic Year 2011/12 Academic Year 2012/13 Self-Financing Degree-Awarding Tertiary Institutions 4 6 Places for Degree Programmes Approximately 11, 000 More than 13, 000 Development of Self-Financing Degree Programmes Two sites Launched two additional sites Source: 2012 -13 Budget. 6

Government’s Initiatives Promote Internationalisation of the Sector ü Provide school places to meet the demand from families coming to Hong Kong for work or investment. ü 5, 000 additional international school places are expected to be available in the next few years with four international schools coming on stream. ü Support in-situ expansion of individual international schools or allocate suitable vacant school premises to them for short-term use; continue monitoring closely the provision of school places in the international school sector. Source: 2012 -13 Budget 7

The Roles of Education Bureau and Education Commission Education Bureau Formulating, developing and reviewing policies, programmes and legislation in respect of education from preprimary to tertiary level; and Overseeing the effective implementation of educational programmes. Two Key Bodies Responsible for Promoting Education Services: Education Commission As an advisor to the Government on issues that are of general concern to all education sectors/stages, the cross-sectoral impact of education issues, and the long-term strategic development of education in Hong Kong. As a partner with the Government in co-ordinating and monitoring the planning and development of education at all levels, and advising on the implementation of major education initiatives based on the policy reports compiled by the other executive/advisory bodies, and the progress reports compiled by the Government. As an inspirer and catalyser of public views on matters relating to education through maintaining a close liaison with the education sector and the community at large. EC should also help ensure that the views and proposals from other executive/advisory bodies are consistent with one another. A "learning organisation" which keeps abreast of the latest development in education and other sectors (including social, economic and political developments) in both local and international settings. 8

Potential Development in Education Services Industry in Hong Kong (1) Three fundamental strengths that set Hong Kong apart as a centre for education in Asia are: Cultural diversity Opportunities Source: Hong Kong Asia’s World City – Facts about Cosmopolitan Education. Institutions of international standards 9

Potential Development in Education Services Industry in Hong Kong (2) Develop niche areas (e. g. examination and testing services and vocational education) Stepping up Promotion and Branding (e. g. coordinate with government departments in promoting Hong Kong as a regional education hub) Widening the net of non-local students Enriching the experience of nonlocal students (e. g. expediting the implementation of joint-hostel projects) Source: Report on the Development of Education Services in Hong Kong (September 2011). Refining tuition fee policy 10

Key and Related Businesses and Universities iding postcolleges prov urses secondary co Second ary Schools Primary and pre -pri educatio mary n Edu c serv ational supp ices or t Oth er E d uca tion The above key and related businesses contribute to the optimisation of the local human resources, facilitate Hong Kong to proactively manage globalisation and promote a knowledge-based economy. Source: Hong Kong Standard Industrial Classification Version 2. 0. 11

Key and Related Occupations and Entry Qualifications Required (1) Currently, some popular occupations in Hong Kong relating to the career of the two guest speakers who provide training to business firms include: Occupation Learning and Development Officer Typical Entry Qualifications Diploma / University degree Minimum 2 years’ relevant training experience Proficiency in MS Office applications and Chinese Word Processing Program Development Officer High Diploma or above Minimum 2 years’ experience Typical Soft Skills Required Good command of written and spoken English and Chinese Positive mindset Excellent communication skills Good interpersonal skills Teamwork Proactive Willing to learn Teamwork Detailed-oriented Strong communication skills Good administrative skills Advantageous Qualifications/Skills Fluency in Putonghua Experience in training administration Experience in dealing with customers at front-line operations Experience in program development and program coordination 12

Key and Related Occupations and Entry Qualifications Required (2) Occupation Typical Entry Qualifications Assistant Training Officer Degree in Training, Human Resources Management or relevant discipline Minimum 2 years’ relevant training experience Competent in MS Office applications and Chinese word processing Typical Soft Skills Advantageous Required Qualifications/Skills Proficient in English Fluency in and Cantonese Putonghua Good analytical skills Good administrative skills Detail-minded Self-motivated and committed Possess proactive mindset Strong communication skills Excellent interpersonal skills 13

Key and Related Occupations and Entry Qualifications Required (3) Occupation Typical Entry Qualifications Training Officer Degree in Business Administration, Human Resource Management or business-related discipline Minimum 2 years’ training experience Strong literacy in MS Office applications and Chinese word-processing Typical Soft Skills Advantageous Required Qualifications/Skills Excellent command Good facilitation of both spoken and abilities written English and Strong Chinese presentation Positive mindset skills Good administrative skills Good communication skills Strong interpersonal skills Detail-minded Results-oriented Patient Approachable 14

Key and Related Occupations and Entry Qualifications Required (4) Occupation Trainer / Facilitator / Coach Typical Entry Qualifications Relevant qualifications and certification in industry Minimum 3 years’ experience in corporate training and coaching Ability to design, deliver training and coaching activities Typical Soft Skills Advantageous Required Qualifications/Skills Proficiency in both Ability to run bi. English and lingual training/ Cantonese coaching Advanced writing programmes skills Self-motivated High confidence Strong problem solving skills Keen to engage in relationship building and management with clients 15

Key and Related Occupations and Entry Qualifications Required (5) Occupation Assistant Learning and Development Manager Typical Entry Qualifications Bachelor’s Degree in Human Resources or Training 3 years’ relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience Proficient in MS Office applications Typical Soft Skills Advantageous Required Qualifications/Skills Excellent Corporate communication skills certification in Strong analytical training skills programmes may Excellent reasoning be required (e. g. skills 360 Degree Good problem Feedback solving skills Certification, Self-motivated Registered Strong training Assessor, abilities Certified Assessment Centre Assessor designations) 16

Key and Related Occupations and Entry Qualifications Required (6) Occupation Assistant Training Manager Typical Entry Qualifications Degree or above in relevant discipline Minimum 5 years’ solid training and development experience in sizeable companies Solid experience in customer service management Proficiency in MS Office applications and Chinese Word Processing Typical Soft Skills Advantageous Required Qualifications/Skills Proficient in both Business planning written and spoken abilities English and Chinese Project Strong analytical management skills Good communication skills Outstanding presentation skills Ability to work independently and under pressure Proactive and flexible attitude People-oriented attitude 17

Key and Related Occupations and Entry Qualifications Required (7) Occupation Training Manager Typical Entry Qualifications Degree or above in relevant discipline Minimum 8 years’ experience in training course design, delivery and evaluation Typical Soft Skills Required Proficiency in English, Cantonese and Putonghua Strong communication skills Good facilitation skills Excellent presentation skills Strong project management ability Teamwork Self-motivated Forward thinking Ability to think “outside the box” Ability to work under pressure Advantageous Qualifications/Skills Good knowledge in talent management Knowledge in competency models Knowledge in career mapping Knowledge in succession planning 18

Key and Related Occupations and Entry Qualifications Required (8) Occupation Senior Training and Development Manager Typical Entry Qualifications Degree holder Minimum 10 years’ experience in training and development Typical Soft Skills Advantageous Required Qualifications/Skills Good command of Postgraduate spoken and written qualification in English and Chinese learning and Excellent development presentation skills Good interpersonal skills Good communication skills Ability to think and operate strategically Have outstanding business sense Self-motivated, result-oriented and detail-minded 19

Two Career Stories Ms. LEE Wai Lan Founder and Coach Wisdom Training and Consulting Services Ms. Monica CHAN Head of 7 -Eleven Training Team Dairy Farm Company Ltd. 20