Capturing Revenue From Video Downloads
About HIRO Who is HIRO? • • Established 2004 Commercially launched in Australia, Russia and Israel To be launched soon in the US, UK and others Variety’s “ 10 innovators to watch” list What Does HIRO do? • Ad-supported downloads - “Positive DRM™” Operations • Offices in Tel-Aviv, NYC and Sydney 2
HIRO Vision Enabling users to receive Free professionalcontent Whenever they want, Everywhere they want And however they want While ensuring content owners earn substantial revenues 3
Video Distribution Streaming? • High distribution costs • Scalability issues Direct download? • Lower costs - Can utilize off-peak hours to push content • Scalability issues P 2 P download? • The cheapest and most scalable way for video distribution 4
Ad supported P 2 P - The potential P 2 P – The Optimal Solution For Video Distribution Low costs High Scalability educated market Effective Alternative to illegal file sharing Content needs to be FREE – ad supported 5
Ad supported P 2 P - The challenges Share the same files but view different ads View updated ads irrespective to the download time Offline viewing with up-to-date ads DRM – protecting the content without limiting the users 6
The HIRO Solution Adding commercials to downloaded video content: • In-stream advertising • Personalized ads • Dynamic and up-to-date • Fully measurable (online & offline) • Agnostic to the distribution channel • “Positive DRMTM” 7
Thank you Free your Downloads !
Скачать презентацию Capturing Revenue From Video Downloads About HIRO
d4c592c418d2b681229cf1466fa3ec07.ppt