Capturing Managing and Using RFID Information RFID and

Capturing, Managing and Using RFID Information RFID and Telecommunication Services Workshop May 25 th, 2004 Allen Atwell Vice President, EMEA Telecom & Wireless, Oracle 1

Why is RFID Hot Now? A Convergence of Developments Technology/Standards Enablement Business Process Evolution Falling RFID Tag Costs Ubiquitous Connectivity XML Messaging Supply Chain Collaboration Compliance Initiatives Wal-Mart, Do. D, Metro, Tesco, JC Penney, Albertsons… Global Numbering (EPC) and Catalogs (UCCNet) VMI and Consignment Broad-Based RFID Market Interest 2

Retail - Product Lifecycle Awareness Businesses with Intelligent Items Product Intelligence Increasing Benefits Demand Visibility Supply Visibility Labor Savings • Automated data collection with RFID tags/readers. • Increased product handling efficiency. • Accurate, real-time inventory visibility. • Inventory location. • Inventory history. • Quantity and frequency of product purchases. • Date, time and locations of purchases. • Analysis of aggregate data over time. • Supply trends. • Demand trends. • Key performance indicators. Degree of Collaboration Manufacturing plant Manufacturing DC Retail Warehouse – Retail Store Consumer 3

Another example : Healthcare Ÿ Estimate shows about 100, 000 people die every on year in US due to medication error. (source Institute of Medecin, Washington DC) Ÿ Experiments using RFID wristband for patients show a 86. 6 % reduction in medication errors (US Veterans Health Administration, 173 facilities, 2002/2003) Ÿ Hospital assets management through RFID and Mobile devices allows control of asset and costs limitation 4

Real-Time Enterprise Challenges Analyze Manage Collect Access Respond 5

Oracle Sensor-Based Services ACCESS Information Access/ Visibility Alerts Business Intelligence Portal ANALYZE Business Processes RESPOND CAPTURE Unified Workspace Real-Time Collaboration Responsive Enterprise Applications Business Process Monitoring E-Business Suite Embedded Analytics Event-Based Architecture MANAGE Grid Infrastructure Event Storage and Distribution Event Sources Sensors, RFID, System Events Edge Server Data Collection, Cleansing, Dispatch Database Scalable Data Archive, Aggregration, Dissemination Application Server Security, Integration, Developtiont Tools 6

Where is the Data Coming From ? Multiple point solutions are complex and costly Temperature RFID Asia Moisture Cellular Magnetic Field RFID US RFID-Enabled Applications 7

Manage RFID as part of unified approach … Single Platform, Flexible, Scalable, … Temperature RFID Asia Moisture Cellular Magnetic Field RFID US Application Server Middleware RFID-Enabled Applications This presentation does not reflect a commitment to deliver. Product directions can be modified without explicit notice. 8

… and “Edge” to “Intelligence” Integration Common support for range of events Visibility Layer: Portals, BAM & BI Alerts Middleware & Applications Application Server 10 g Event Storage & Distribution Portal BPM AQ Applications Streams 10 g Database Event Sources System Events Sensors This presentation does not reflect a commitment to deliver. Product directions can be modified without explicit notice. RFID 9

Oracle Edge Services Enterprise Manager Device Manager Filter Manager Development Kit RFID Printers Driver Framework Fixed RFID Reader Filter Framework Base EMS Pass Intermec Pallet. Pass Matrics Shelf Streams/AQ JMS Web Services HTTP Zebra LED Displays & Alarms PL/SQL, Other Queues, AQ/JMS, etc Cross. Read FEIG Handheld RFID Readers & Barcode Scanners Alien Data Dispatcher Other Web Services (WSDL) Servlet, JSP, etc Pallet. Shelf Other JMS Client Other/Custom Applications

Oracle Edge Services: Device Management 11

Managing Privacy & Security Pallet / Dock Doors Cost of Adoption Item / Shelf Point of Sale Personal Privacy Retail Distribution Manufacturing Commercial Security Ÿ Broad adoption at POS is in the future – – Need standards, education and shared value proposition Service has good value proposition, but also privacy concerns Ÿ Important current concern is Commercial Security – Syndication - Who has access to which data? Ÿ Becomes most critical with open-loop systems Ÿ With 10 g, Oracle’s VPD offers row level access control and masking, independently from the application 12

Oracle E-Business Suite Maintain Service Finance Projects HR Customers Develop Products Sensors Fulfill Market Make Procure Sell Plan Order Immediate access to sensor-based information and intelligence throughout the supply network 13

Oracle Sensor-Based Services Enabling the Real-Time Enterprise 14

About Oracle … Ÿ Oracle (NASDAQ: ORCL) is the world’s largest enterprise software company Ÿ Oracle has capabilities to support RFID in its Applications, Application Server and Database products Ÿ For more information about Oracle, visit our Web site at rfid. us. oracle. com 15