Campaign 11 -12 2013 Update Version Dated March

Campaign 11 -12 2013 Update Version Dated: March 29 th, 2013

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Continued Supports to Engage Field A month-long recruitment drive in C 11 & C 12 with the goal of achieving 80, 000 Additions through intense field activation and aligned incentives. 4 3 Rewards and Incentives 2 Recruiting & Marketing Supports 1 Recruiting Environment 2 Training 5 6 Advertising and PR Tracking Tools on Chatter and SMO 7 New Representative Retention Supports

Event dates and locations § There a number of ways SYTA recruiting events may be booked: – Media Star are available to book 1 or 2 venues per District within a $250 total budget. You should already had submitted your selections. – Media Star are available to book a number of events per District (dependent on location and availability) at our Avon Advantage Partners, including Sprint and T-Mobile. § Event dates and locations will be communicated starting in April. District Managers will be aware of all events 7 -10 days prior and these will be communicated directly to DSMs via Media Star. § In addition, District Managers are encouraged to book their own recruiting events to help reach their C 11 & 12 goals. 3

An Avon Recruiting Environment A conducive recruiting environment to drive energy, professionalism & fun §Avon logo equipment and apparel – Use your C 4/C 5 SYTA Tent – An instructional set up video is posted on the SMO – Avon branded materials were supplied in C 1 and C 2 manager shipments § 15 aprons, visors and pins § Clipboards and 1 tablecloth – Magic Buses in select Divisions § Bus will be pre-stocked with additional samples and product displays p! Ti DSMs need to source for a 6 ft table and ensure that tent is secured and weighted down 4 Note: Complete list of shipped items summarized on slides 23 -25 AVON branded apparel can be purchased at Town & Country

Recruiting Supports Support tools to be leveraged at recruiting events § Supporting literature will include: Sent in C 8 & 9 Manager shipments: – 150 additional brochures each campaign – Each District will receive 15 additional appointment kits per campaign • No additional kit requests will be honored p! Ti 5 Ensure your Sales Leaders order their brochures, Appointment kits & Explore Avon kits in their C 9 & C 10 orders. Just for SYTA Appointment kits: delayed billing available. Appt kits ordered in C 9/TS C 11 will be billed in C 10/TS C 12 and payment due C 11/ TS C 13; kits ordered in C 10/TS C 12, Bill in C 11/ TS C 13, payment due in C 12/ TS C 14) Note: Complete list of shipped items summarized on slides 23 -25

Recruiting Supports Support tools to be leveraged at recruiting events – Recruitment bookmarks • Available for purchase through Town and Country • Can also be personalized and printed from your. AVON. com –Explore Avon Kits – Shipped directly to DSMs the week of 3/25: • 50 Explore Avon envelopes • 50 order forms • Recommended complete kit content: envelope, 1 order form, 2 brochures, samples • Also available for Sales Leaders to purchase online through Town and Country 6 Note: Complete list of shipped items summarized on slides 23 -25

SYTA Recruiting Sample Bundle 1 million beauty samples for 850 Districts • 900 K Skin So Soft Bug Guard Single Towelettes • 100 K Pro Line Eraser Single Packettes • Ship in C 8 Manager Shipments • (!) Supplement Sampling with an exclusive SYTA Recruiting Sample Bundle District Sales Managers should encourage Sales Leaders participating at events to place an order via paper commitment for the bundle. – – Exclusive SYTA Recruiting Sample Bundle » ONLY for SYTA Leadership participants » LIMIT: 1 bundle per Representative in C 9/C 10 11 units / 245 pieces* » Flor Violeta Scent Strip Box » Untouchable VOCs » Avon Elements Skincare Packettes » Cost: $16, Value $28. 50 7 *Avon reserves the right to substitutes the samples included in the bundle.

Marketing Supports for Recruiting Events – Activation supports per district (shipped direct to DSMs) • 1 SSS Bug Guard Plus & Avon Sun+ Merchandiser – Use the full-size products sent in your C 8 Manager Shipments to fill the display: » » » Bug Guard travel size pump (Expedition and Picaridin) Bug Guard regular size pump (Expedition and Picaridin) Bug Guard Bonus size pump (Expedition and Picaridin) Bug Guard Aerosol (Expedition and Picaridin) Bug Guard Cool & Fabulous Lotion Bug Guard Gentle Breeze Lotion Bug Guard Anti-Itch Spray Avon Sun Body Lotion Avon Sun Face Lotion After Sun Aloe Ice Gel Avon Sun Body Mist will be sent in C 9 orders (in-branch 4/5) Merchandiser Buttons • 25 SSS Bug Guard Dare to Compare Tearpads (50 sheets/pad) • 15 “Bug Me About Bug Guard” Buttons • 4 SSS Bug Guard / Avon Sun+ Tote Bags Tearpads 8 *Avon reserves the right to substitutes the samples included in the bundle.

E-commitments 9

Marketing Digital Supports Get Summer-Ready with Avon! Digital and Social Media supports for Representatives to download and share on their social media channels PLUS a comprehensive Bug Guard and Avon Sun online destination to draw Customers in to shop with Avon. your. Avon. com Digital Activation Tool Kit to share Bug Guard & Avon Sun with Consumers Printable Bug Guard 101 Chart § § Avon. com § Social Media Hello Summer Destination for how to incorporate Bug Guard in every day summer activities o Update 4 x during summer season Summer Camp Checklist 10 § Avon Apps will include new widgets to support Bug Guard and Avon Sun

New Say Yes to Avon Incentives coming soon… 11

A Cascade of Training Supports Recruiting, Keeping and Building your Business – Part 1 Objectives § Driving Retention and Activity § Leveraging tools and processes for retention Prep / activities § Week of March 4– FTMs deliver to DSMs at Division Staff Meetings § Week of March 11– US Training delivers Regional Webinar for Sales Leaders 12 Planning Objectives § Evaluate people and locations for C 11/12 execution § Event Preparation materials delivered to Field Prep / Activities § Week of March 11 – Planning deck and tools delivered field § Week of 3/29 - Binder and preparation deck for C 11/12 delivered to field Recruiting, Keeping and Building your Business – Part 2 Objectives § Driving Recruiting and Lead Conversion § Mini workshops to practice Modeling words and actions for events Prep / Activities § Week of March 18 – Review Materials with RSLs and DVMS § March 22 – TTT For FTMs § March 25 – April 19 – DSMs to deliver mini workshops for C 11/12 teams Rallies Objectives § Executing rallies to engage Sales Leaders for events with recognition, tools and training Prep / Activities § Week of March 29 Materials delivered to DVMs § Week of April 8 – Rallies begin

Advertising and PR: National Recruiting TV & Digital Advertising § New Representative Recruitment TV ad called “Slow Dance” will launch on 4/15 (General Market & Hispanic) and will feature an emotional story about a Representative and her customer who had never worn red lipstick before. § Rich media digital banners will launch in late April to further support recruitment, including an execution where potential leads can submit their name & email through the ad banner to get more information on becoming a Representative. § Re-designed Sell. Avon. com & Vende. Avon. com websites will launch on 4/15 with a new user experience. § “Call to Action” on TV ads will drive to the new Sell. Avon. com site (or Vende. Avon. com for Hispanic) with the option of: – Filling in the lead form – Self-appointment to become an Avon Representative – Learning more about selling Avon, what life is like as a Representative (including product information) and & keys to success § TV schedule for : 30 Commercials: – Q 2 » General Market: April 15 th - May 19 th » Hispanic: April 15 th - June 16 th – Q 3 » General Market: August 5 th - September 8 th » Hispanic: July 29 th - Sept ember 15 th 13

Advertising and PR: “Event Finder” Tool § The C 11 -12 “Event Finder” tool will be created on a unique Landing Page hosted on the Sell. Avon site to – Help potential Representatives or Customers find an Avon event closest to their zip code – Enable potential Representatives to choose to self-appoint online through the normal process § Potential new Recruits and Customers will be driven to the Sell. Avon site from: – National recruiting TV commercials – Links in our existing paid search recruiting and banner ads § DSMs will be able to submit additional recruiting events to this site by completing a template on SMO § Representatives and Customers will be able to share events on their Facebook wall and request for a “remind me!” email to be sent 24 hours before the scheduled event § Enhanced feature of the “Event Finder” Tool in C 11 -12! – DSMs will now have the option of including a contact name / telephone number for each of their events 14 Will be in English and Spanish

Advertising and PR: PR and Media Toolkit § The Avon PR team will nationally promote Avon’s earning opportunity and Say Yes to Avon, which will help raise awareness across the country § The PR and Media Toolkit is a step by step guide, giving DSMs the tools and tips to increase word of mouth and attract more people to Avon and your local events § The guide includes local media and social media tips 15

Advertising and PR: Representative Blog Say Yes to Avon Tumblr blog § Generates interaction and engagement targeting Sales Leaders, Representatives and Customers § Showcases best practices by sharing photos, videos and quotes from “Say Yes to Avon” recruiting events around the country ! ip T 16 Nominate a social media champion in your District to create social media posts and send in photos, quotes, blogs to Say. Yes. To. Avon@avon. com to be featured online!

Tracking Tools on The Team USA page on Chatter with key communication tools to share, information and best practices among DVMs / DSMs § “Yes-o-Meters”– § Updated daily to track additions performance § Shown at a District (sorted by mail plan), Division, Regional & National level (with direct link from SMO) § Campaign-based, registers when contract entered § In addition to standard SMO reporting § Testimonials and Best Practices – Regular tips and advice from DVMs and DSMs at SYTA events ! ip T 17 § Ensure you and your teams get into the habit of regularly visiting mobile-friendly Chatter and read and comment on posts

New Representative Retention Supports LOA 1 LOA 2 LOA 3 LOA 4 LOA 5 LOA 6 C 11 C 12 C 13 C 14 C 15 C 16 New Representative Email Series Sample Bundle (LOA 1 or 2 ≥ $50 order) Elements Super Earner Avon Pin Incentive Avon Business Card Incentive Avon Tote Bag incentive Welcome Call from DA More details on next slides…. 18

New Representative Retention Supports New Representative retention tools include but are not limited to: § New Representative welcome email series designed to improve retention & engagement – Step by step, bite-sized pieces of information to quickly activate new Representatives – Set of 13 emails targeting LOA 0 -6 (other emails reduced) – Topics include getting started, placing first orders, delivering orders, setting up personal web pages and much more Click through Email 19 New landing page on your. AVON. com

New Representative Retention Supports 1 - Getting New Representatives Started 6 – Focus on New Sales Opportunities 2 – Placing Your First Order 7 – Emailing Your Customers 11 – Marketing Yourself Online 20 3 – Using the Online Address Book 8 – Maintaining Your Sales Momentum 12 – Perfecting Your Sales Strategy 4 – Delivering Your First Order 5 – Building Your Personal Online Webpage 9 – Personalizing Your Customers’ Experience 13 – Using all of Your Resources 10 – Grow Your Customer Base

New Representative Retention Supports New Representative retention tools include but are not limited to: §New Representative Sample Bundle (approx. value $8) – All C 11 or C 12 appointments who place a $50 and above LOA 1 or 2 order – Receive cross-category product samples – 2 forms of communication to all Sample Bundle qualifiers: § Invoice message § Training note card dropped into order box § Avon Elements Mass Skincare – Super Earner Flyer • Use tickets to drive purchases of Avon Elements in C 13 • In C 13, all NEW Representatives LOA 0 - 4 will be eligible to participate in this special Avon Elements Super Earner offer 21

New Representative Retention Supports § Detailed post-event tracking of new recruits and leads for follow up § “Ready, Set, Grow” LOA 1 -6 incentives based on award sales and recruiting – $500 in LOA 1 -3: Avon Pin – $1, 000 in LOA 1 -6: Tote Bag – 1 st Recruit in LOA 1 -3 with $100 order: Biz Card Holder § Increased field touch points for new recruits – Welcome call from DA § Special earning opportunity on Elements product And more to follow…! 22

Timeline for when you will be receiving all your tools and supports for C 11 -12 Managers can expect to receive four shipments to support their C 11 -12 recruiting efforts. Support materials will be shipped as follows: Shipment 1 C 8 Manager Shipments Order (3/28 – 4/10) § Bug Guard Single Towlettes + Pro Line Eraser Single Packette samples § 150 incremental C 11 Brochures § 2 boxes of assorted gift items to use at discretion (~20 items) Note: Trendsetter DSMs will also receive increased brochure quantities in their C 11/C 12 (TS C 13/14) shipment 1) Allocation based on individual District goals and no additional kit requests will be honored Note: If you have problems with your Manager Shipments, please contact Diana Ferrari at 770 -271 -6261 or email USManager. Shipments@avon. com 23

Timeline for when you will be receiving all your tools and supports for C 11 -12 Managers can expect to receive four shipments to support their C 11 -12 recruiting efforts. Support materials will be shipped as follows: Shipment 2 C 9 Manager Shipments Order (April 11 - April 24) § Incremental C 11 Appointment Kits 1 (15 per District) § An additional 150 C 12 brochures Shipment 3 C 10 Manager Shipments Order (April 25 – May 8) § Additional C 12 appointment kits (15 per District) Shipment 4 Direct Shipment (March 28 – April 10) § Town & Country – 50 Explore Kits – 250 Order Forms – Bug Guard Activation Kits 24

Summary: Continued supports to engage the field Training 4 3 Rewards and Incentives § DSM/DVM incentive § Sales Leader Incentive 2 Recruiting & Marketing Supports § § § Brochures Appointment kits Recruiting bookmarks * Prospecting flyers * Explore Avon kit Samples for recruiting § Planning Deck § Recruiting, Keeping & Building Your Business § Rallies Passion, Energy & Accountability!!! 7 1 Recruiting Environment § Tents § Avon logo apparel* § Magic Bus in selected Districts 5 Advertising and PR § National Recruiting TV Ads § “Event Finder” tool on Sell. Avon § Event and media toolkit §Say Yes To Avon Blog 6 Tracking Tools on Chatter § Yes-o-Meter tracking dashboard § Best practice sharing and tips New Representative Retention Supports §New Representative Welcome email series §Sample bundle with $50 MOV §Detailed tracking of new recruits and leads §“Ready, Set, Grow” LOA 1 -6 incentive More details to follow… * available for purchase through Town and Country 25 25

DSM Activities 26

h c -laun re P h Marc DSM Pre-Launch Activities: March Plan, Activate & Train! § Finalize your District plans to ensure success of your “Say Yes to Avon” recruiting events and bus tours, if applicable; set daily Additions goals for your District Planning for your District § Develop a comprehensive plan to support achievement of your overall C 11 -12 Additions plan, apart from “Say Yes to Avon” recruiting events and bus tours § Leverage the event & media toolkit to plan how you will generate additional word of mouth and coverage for your District’s recruiting events § Use your Activation worksheet to identify key planning components for SYTA Sales Leader Activation § Activate your SLs via one-on-one discussions or group meetings (mini workshops); introduce them to the C 11 -12 recruiting initiative, get them excited and gain their commitment to support your District events (tie back to their 90 -day business plan activities & goals) § Reach out to your AUL Academy candidates/participants to engage them to use this opportunity to get ready and qualify for , and succeed in AUL Academy § Assign tasks to specific SLs / your DA / helpers (e. g. , transporting & setting up of tent, event preparation, packing of Explore Avon kits, social media ambassador) § Attend the “Train the Trainer” session to learn about the Mini workshop materials Training Supports § Schedule and encourage your SLs to attend you’re the Prospecting and Lead conversion mini workshops (3/25 -4/19) § Confirm the Rally schedule with your DVM to ensure proper preparation 27

h c -laun re P il pr ch-A r Ma DSM Pre-Launch Activities: March-April Ensure you & your team have the right tools and materials! DSM Shipments Recruiting Materials Sales Leader Preparation Suggested number of kits your SLs should have on hand will be provided 28 § Ensure you have received all four shipments before your first event (see slides 23 -25 for complete list of shipments) § Contact Manager Shipments if you are missing items § Print & prepare all recruiting materials you want to have at your recruiting events (e. g. , recruiting bookmarks, Explore Avon kits, Lead Survey Cards, Bug Guard Merchandise) § Ensure your SLs are ordering their brochures & appointment kits – Instruct SLs to order adequate C 11 appointment kits and brochures with their C 9 orders (4/10 – 4/24 depending on mailplan) – Instruct SLs to order adequate C 12 appointment kits and brochures with their C 10 orders (4/24 – 5/8 depending on mailplan) § Encourage your SLs to print & prepare Explore Avon kits to support recruiting § Submit commitment forms for sample bundles from each member of your core SL team. (No later than 4/9 )

h c -laun re P A Beg. pril DSM Pre-Launch Activities: First 2 weeks of April Make final preparations; Engage, Excite & Mobilize your teams! § Partner with your DVM to confirm / validate execution plans for C 11 -12 Finalize Plans § Finalize comprehensive plan to ensure achievement of your District’s C 11 -12 Additions plan, apart from “Say Yes to Avon” events & bus tours if applicable § Schedule post-event Lead Calling parties and group training contacts (cluster Districts together for training where feasible) § Develop a contingency plan should some of your District events underperform Leadership Rallies Drive Traffic to your Events Plug into the Network 29 § Host Leadership Rallies to finalize execution plans, generate excitement & gain final commitment from your SLs § Ask your SLs to help identify other great prospecting locations to fill in between the scheduled “Say Yes to Avon” events § Activate your local media plan to drive traffic to & increase coverage of your recruiting events § Encourage your SLs to “spread the word” and invite Leads to attend an event near them § Visit your Chatter groups (Team USA, Division) regularly to learn from and share best practices with other DSMs across the country on how they are ensuring success for their recruiting events & bus tours

h aunc gl urin May D l- Apri DSM Launch Activities: April - May Mobilize & keep the energy high! Mobilize Teams Keep the Momentum § Ensure you are mobilizing your entire District to get behind the “Say Yes to Avon” recruitment drive, not just at the events § Contact all your core SL teams to ensure they are adequately prepared before each recruiting event (e. g. , schedule, meeting place, what to bring, what to do) § Continue to execute your local media plan to generate additional “word of mouth” and coverage for ongoing recruiting events § Keep in close contact with your core SL teams to ensure they are still engaged and motivated to support your events § Remind SLs to participate in your post-event Lead Calling parties Join the “Say Yes to Avon” Community Activate your Contingency Plan 30 § Visit Chatter regularly for daily reporting on progress against your District goal, as well as your performance relative to other Districts § Send in photos & videos from your recruiting events and engage with your SLs through the Say. Yes. To. Avon@tumblr. com blog § Activate your contingency plans as necessary, continuously track the variance to your District stretch goals § Organize Lead calling parties with your SLs to drive incremental traffic to events

h aunc gl urin May D l- Apri DSM Day-before-Event Checklist: Event Set Up Recruiting Tools q 6 -ft Table (not included in manager shipment) q Brochures q Table cloth q Appointment Kits (remind your SLs to bring kits) q Tent q Business Cards (remind your SLs to bring their business q Music q Money bag with change (for $10 appointment ( bring help to set up – it’s heavy! Please secure ) (remind your SLs to bring brochures) cards) (e. g. , i. Pod + speakers) fee) Marketing Supports q Pencils & Pens q Clipboards q Printed copies of Lead Tracking Form q Samples q Laptop q Bug Guard Activation Display q Printed 3 -question Survey (optional) q Easel-backed poster q Recruiting Bookmarks q Elements “Super Earner” flyers q Prospecting flyers q “Explore Avon” Kits Recruiting Apparel q Aprons, visors & pins utilized for C 4 -5 events. Also available for purchase in Town and Country. (Coordinate with your SLs to synchronize dressing at the events) 31

h aunc gl y urin D - Ma l Apri DSM Post-Event Activities: Welcome, Engage & Retain new Recruits! Track Leads & New Recruits § Collate and track list of leads and new recruits attained from each event; Enter leads on the Leads Tracking Tool on DSM’s computer after each “Say Yes to Avon” event * § Instruct your DA to reach out to all new recruits to welcome them to the District § Closely track new Recruit performance (activity) in your LORA report § Host post-event lead-calling parties with your SLs § Track SL attendance & performance at each of your recruiting events Monitor SL Engagement & Event Success § Reward SL performance with gifts that you received in your C 8 Manager Shipment § Identify “Local Heroes” and share their success stories & recruiting tactics with your other SLs to inspire them at upcoming events § Work with your SLs to: Partner with your SLs 32 – – – Follow up to convert leads obtained from events Drive attendance for new recruit group training contacts Remind their new recruits to place their first order Remind their new recruits about the sample bundle opportunity Remind their new recruits about the “Ready, Set, Grow” LOA 1 -6 incentives *Refer to FAQs for more details on Lead tracking process

DSM Calendars 33

ch laun l Pre. Apri Sunday LEGEND: SL activation Staff Meetings Training Logistics Tasks DSM Calendar First 3 weeks of April Monday Tuesday April 1 Wednesday 2 Thursday 3 Friday 4 Saturday 5 6 12 13 75% of event venues booked Division Staff Meetings C 8 Manager’s Shipment Delivery window 7 8 9 10 11 All e-commitment forms for Sample Bundle are due! Division Leadership Rallies C 8 Manager’s Shipment Delivery window C 9 Manager’s Shipment Delivery window 14 15 16 17 18 100% of event venues booked Division Leadership Rallies C 9 Manager’s Shipment Delivery window 34 1) Refer to your District Planning Worksheet 19 20

h aunc g-l n Duri l Apri Sunday DSM Calendar Last 2 weeks of April Monday April 21 LEGEND: SL activation Staff Meetings Training Logistics Tasks Tuesday 22 Wednesday 23 v Say Yes to Avon Thursday 24 Friday 25 Saturday 26 27 C 10 RPS 1 Last day OTOS recruiting events begin! C 9 Manager’s Shipment Delivery window C 10 Manager’s Shipment Delivery window 28 29 30 C 10 Manager’s Shipment Delivery window 35

n Duri h aunc g-l DSM Calendar First 3 weeks of May Sunday Monday May LEGEND: SL activation Staff Meetings Training Logistics Tasks Tuesday 1 Wednesday 2 Thursday 3 Friday 4 Saturday 5 6 C 10 Manager’s Shipment Delivery window 7 8 9 10 11 12 13 17 18 19 20 C 11 RPS 1 Last day OTOS C 10 Manager’s Shipment Delivery window 14 36 15 16

ch n g-lau in Dur Sunday LEGEND: SL activation Staff Meetings Training Logistics Tasks DSM Calendar Last 2 weeks of May Monday Tuesday Wednesday Thursday Friday Saturday May 13 14 15 16 17 18 19 20 21 22 23 24 25 26 30 31 C 12 RPS 1 Last day OTOS 27 28 29 v Last Day of Say Yes to Avon recruiting events 37

Success is built upon strong partnership between DSMs and Sales Leaders… …Leverage FMP and partnerships with your Sales Leaders to achieve our 80, 000 National Additions goal! 38

YOU 39