Cambridge Business English 剑桥国际商务英语 课程主持: 孟令超
Cambridge Business English 剑桥国际商务英语 课程主讲: 张彦鸽 王文良 余良田 范晓迪 张雪红 李君安
Cambridge Business English 剑桥国际商务英语 课程指导: 实训指导: 孙庆双 李向民 王世峰 秦阿蕾 MIKE
Cambridge Business English 剑桥国际商务英语 课程指导 司联合(南京师范大学语言学教授) 实训指导 刘清德(双汇集团副总经理)
Unit 2 a Company History
Objectives • To enable Ss to describe companies and their histories • To practice reading for specific information • To review the past simple and prepositions of time
Teaching steps • • Step 1: Lead-in Step 2: Vocabulary and grammar Step 3: Text A: The history of Volkswagen Step 4: Text B: Company profile Step 5: Classroom practice Step 6: Extended business knowledge Step 7: Assignment
Lead in • Do you want to have a car of your own? • Have you ever seen a car with the brand name: Volkswagen (VW)? • What do you know about VW?
Quiz about Volkswagen
Cars made by Volkswagen
Vocabulary Companies --- holding company joint venture parent company PLC subsidiary Activities General --- to buy to expand to export to found to takeover to manufacture to register to own to produce to set up --- facilities partnership plant stake to survive turnover
Names People and Places • Ferdinand Porsche(费迪南. 波尔舍): The founder of VW. • Heinrich Nord hoff (海因里希. 诺德伍夫): The second CEO of VW. • Wolf burg(沃尔夫斯堡/狼堡): • A city in Germany • Lower Saxony(下萨克逊州): • A state in Germany
Prepositions in at on in (a period of time) in 2006 in the morning in spring in a week in a year at (a point of time) at six o’clock at noon at midnight at weekend on (special time ) on Monday on the first of May on Sunday afternoon on the afternoon of October first
Grammar
Reading practice
Reading practice
Comprehension
Comprehension
Vocabulary
Questions 1. What’s the nationality of VW Company? 2. Where are its headquarters ? 3. When was it founded ? 4. What business does it do? And what does it How many employees does it have? 5. manufacture? 6. How many subsidiaries does it have? 7. What the turnover of it?
Keys to those questions 1. It’s a German company 2. it is located in Wolf burg, Lower Saxony 3. In 1938. 4. It produce and sell automobiles 5. It has 242, 770 employees 6. It has More than 8 subsidiaries 7. The turnover of it$65 bn
Company profile
Speaking practice Ss order cards to make company organigram then describe the company structure
Speaking Tip
Practice • Past simple: Complete the website extract with the correct form of the verbs in brackets. • The Founding of Nokia • Nokia’s history (1 begin) began in 1865, when engineer Fredrik Idestam (2 establish) a woodpulp mill by a riverbank in southern Finland (3 start) manufacturing paper. • The company, which he (4 name) _____Nokia, (5 become)_____successful as the consumption of paper and cardboard (6 increase) during European industrialization. A large workforce (7 come) to the Nokia factory, and a town of the same name (8 grow) up around it.
Practice • Nokia (9 not/begin) the journey into telecommunications until the 1960 s when the company (10 merge) with the Finnish Cable Works. During the 1980 s, Nokia’s operations rapidly (11 expand) into even more business sectors and countries. In 1988 Nokia(12 be)____ Europe’s third –largest television manufacturer. In May 1992 the company (13 appoint)) Jorma Ollila to head the whole of the Nokia Group. Nokia then (14 make) the strategic decision to focus on telecommunications. The move (15 prove) to be a wise one and today Nokia is a world leader in both mobile phones and telecommunications networks.
Reading practice
Reading practice
More about Volkswagen Group • Record deliveries: Volkswagen Group sells more than three million vehicles worldwide in first half of 2007. • Gain of 7. 8 percent over same period last year.
More about Volkswagen Group • Wolfsburg, July 12, 2007 - The Volkswagen Group delivered 3. 09 million vehicles to customers throughout the world in the first six months of 2007, an all-time sales record for the company for the first half of a year.
More about Volkswagen Group • Group deliveries from January through June 2007 in Europe rose by 3. 7 percent to 1. 86 million vehicles, 1. 62 million of which went to Western Europe (1. 3 percent increase). This more than makes up for the 3. 7 percent decline in Germany, the largest single market, where 515, 000 vehicles were delivered. The 238, 000 vehicles sold in Central and Eastern Europe produced an increase of 22. 8 percent.
More about Volkswagen Group • The Volkswagen Group sold 502, 000 vehicles in the Asian-Pacific region, 20. 9 percent more than in the first half of last year. The deliveries in China alone grew by 24. 6 percent to 431, 000 vehicles.
Assignment Writing practice • Write an article about the history of a company which you are familiar with. • Please write about 100 words.
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