By Danielle Montoute & Rebecca Gordon
Drinking has become a big problem in the UK. One website I have come across that tries to encourage and help people stop drinking would be; www. drinkaware. co. uk. This website is straight to the point. It states the facts. This is centred at the top left of the website. They put it there because it is potentially the first thing people view when they enter it. As you scroll down on the website, that is when it gets more to the point. You can get tips and advice on how to stop. And if you are just learning about the facts, you can get those facts with a click of a button. RG
• Around 40% of patients admitted to A&E are diagnosed with alcohol-related injuries or illnesses, many of which result from binge drinking. • Accidents and falls are common because being drunk affects your balance and coordination. You’re also more likely to suffer head, hand facial injuries. Binge drinking has also been linked to self-harm. • In extreme cases, you could die. Overdosing on alcohol can stop you breathing or stop your heart, or you could choke on your vomit. • More than a quarter of all deaths in men aged between 16 and 24 were attributed to alcohol along with 15 per cent of deaths in women of the same age. RG
The legal age to consume and buy alcohol in the UK is 18. When drinking lots of alcohol it can change your speech, slow down your reactions, ruin your balance and give you long term consequences. Some effects of Drinking: • Binge drinking can cause blackouts, memory loss and anxiety. • Long-term drinking can result in permanent brain damage, serious mental health problems • You can develop many cancers • Alcohol can cause high blood pressure increasing the risk of having a heart attack or stroke. • Lung infections • Kidney failure • You can become infertile DM
Peterborough’s vision is to develop a sustainable approach to reducing the harm caused by alcohol within the city to individuals, families and communities. Drinksense is the specialist treatment provider in Peterborough for alcohol intervention. They provide advice, information, therapeutic counselling and a range of support programmes for people with alcohol-related issues in Cambridgeshire. Drinksense are always on hand to help people who are concerned with their own or another’s alcohol use. They work towards reducing the harm that alcohol could cause a person. This could include health, employment, relationships or lifestyles. DM
RG
• Irresponsible drinking, especially among young people, is a growing concern in England, with increasing levels of binge drinking and alcohol-related hospital admissions. • Around 40% of violent offences are committed when offenders are under the influence of alcohol. • An estimated one in six Accident and Emergency admissions are for alcohol related injuries or problems. This figure has been estimated to rise to 80% at peak times on Friday and Saturday nights. • Young people are the heaviest drinkers in England, with 36% of males and 25% of females drinking more than the recommended weekly allowance. • Teens are the most likely group to have their stomachs pumped after excessive alcohol intake • Youthful 'immature' organs can literally be poisoned by alcohol. • The liver can be damaged. It takes a few days for it to recover and to get back to normal functioning after a 'session'. DM
I would put my print media campaign in places young people tend to go to regularly. So for example, the town centre in Peterborough, Queensgate and Local parks. Also I would place my print campaign in bus stops that are regularly used. As well as placing the print campaign in these places I think posting them in secondary schools would be a good idea as well. By having the poster in schools, children are more likely to see it and absorb it in. For the moving image I would scheduled it to be on: Channel 4 and it’s sister channels and Channel 5 - At around 10 when big brother has its breaks.
Day? What were doing? Where? Thursday 25 th Jan Shot 9 & Shot 4 Rebecca’s House, Hampton, Evening Sunday 28 th Jan Shot 5 & Shot 6 & Shot 1 & Shot 2 Rebecca’s House, Hampton, Evening This table shows the days/dates we will be filming shots for our moving image idea. As you can see we will start shooting shots 9 and 4 on Thursday the 25 th of January 2012. And will then carry on filming on Sunday the 28 th of January. DM+RG
Step 1: Mould newspaper into liver shapes. We will need to do this three times. Step 2: Paper maché the shapes Step 3: Paint the moulds once dry. Materials needed: • Newspaper • Paint • Paper maché mixture For our campaign we are going to compare 3 different types of liver. The first one being healthy, second one having slight hints of disease and the third and finally one fully diseased. We would like to complete this activity over a couple lunchtimes DM
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