by Andreeva I. & Chteyan A.
contents ppromotion definition ptechniques of promotion
Promotion is: • Making customers aware that the product is for sale; • Telling or explaining to customers what the product is.
is: Making customers aware of how the product will service their needs; Persuading customers to buy a product for the first time/again.
techniques of promotion p Advertising p Direct mail p Personal selling p Public relations (PR) p Sales promotions p Sponsorship p Branding
media advertising p Television, radio, cinema p The Internet p Magazines p National & local newspapers p Trade newspapers & journals p Posters & transport p Directories
advertising agencies p. Are businesses which specialise in organising the advertising for other businesses
direct mail p- business sending advertising leaflets directly to households or businesses through the post.
personal selling p. The advantage is that the value of the product can be communicated directly to the customer.
public relations p PR provide a service for the company by helping to give the public and the media a better understanding of how the company works.
sponsorship & product placement p This is where a business will provide financial support for an event or individual in exchange for its name being associated.
sales promotion p. Money off p. Better value offers p. Competitions p. Free gifts
sales promotion p Discount vouchers or loyality cards These give money off future purchases. p PR promotions Businesses may donate an amount to charity for each product sold.
branding p The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. "
