Buy this news, please? Potential business models for online news in the not-all-that-far-off future
A Look Back ü Subscriptions didn’t cover the cost of news content, only delivery method. ü Advertising covered the rest. ü In 2000, 40% of the newspaper industry’s revenue came from print classifieds.
Why focus on online news? ü Rising costs associated with print: Fuel, newsprint, postage, etc. ü There’s new audiences out there. ü Well, that’s what I know best. So there.
Who’ll be making news? ü ü Citizen journalists Bloggers Online communities News start-ups
“Old Media” Survivors (Hey, why not? )
No money, mo’ problems 6 theories for funding online news
#1 - Advertising If it ain’t broke, why fix it?
Not just for print anymore
ü Some sites profit from online ads (Gawker, Tech Crunch, etc. ) ü Those sites have less overhead ü Sponsored content ü Target advertising to readers
News as Non-Profit That’s not an oxymoron
News as Non-Profit ü Largely paid for by grants, philanthropy ü “Watchdog for hire” ü Published in other news outlets ü Pro. Publica, Common Language Project
Pay Walls Get behind the velvet rope
Content pay walls ü News accessed only by subscribers ü Probably most popular option with journalists ü Ex: Newport Daily News, magazines
Content pay walls Pros Cons ü Forces readers to subscribe ü Readers may turn to free competitors ü Limits unauthorized use of copyrighted content ü Lost traffic, lost ad revenue ü Increases value of exclusive content ü Subscriptions alone don’t pay the bills
“Freemium” Memberships One easy payment of $19. 95…
“Freemium” Memberships ü Offers most everyday content for free ü Charging for access to exclusive content ü May include extra discounts, perks not available to non-subscribers
Who’s Doing it Well ü Packer Insider at JSOnline. com ü ESPN Insider ü Men’s Health Personal Training ü Wall Street Journal ü Niche content
Micropayments Readers determine value by paying for what they want
Micropayments
Government Subsidy No, really.
Pros: Cons:
Who knows?
Mandy Jenkins For more info go to manjamedia. com Twitter: @mjenkins Email: mandyjenkins@gmail. com
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