Buy Local Goal Investing for your success Increase hardware, software and service demand. Help add value to each PC with free hardware add-ons. Open the door to selling more “high-end” PCs.
Quick recap of Buy Local • An exclusive, offer-driven channel differentiator for US system builders • Multi-year investment by the US OEM team • Hundreds of dollars of offers covering more products each time • Some numbers – 150 M+ customer exposures to Buy Local and its offers – 2. 5 M+ Visits to Local. PCbuilder. com – Tens of thousands of referrals to partners
What’s new for Buy Local 4. 5 What’s Microsoft doing? What does it mean to you? Invested in two new scenarios: Communications and PC Care More options for sales through scenario based messaging and execution NEW hardware offers – a printer and Use the synergy between the a digital video cameras scenario and the offer to close the deal Split consumer and business paths through the site to optimize flow More targeting allows for better customer satisfaction and return Integrated the Big Easy Offer with $10 M in Partner Subsidy Dollars available Reward customers with free hardware AND subsidy dollars
Safekeeping scenario • New Windows Home Server offer • Target consumers with media and sharing messages • 60 minute Flip digital video camera!
Communications scenario • New Windows Live One. Care offer • Target consumers with family, photos, and communications messages • Epson printer with LCD and scanner
Complete scenario list CONSUMER Communications Productivity Memories Gaming Travel Entertainment Home Productivity Mobility SMALL BUSINESS Safekeeping
Customer specific direction • In the past: one integrated site / showcase / PLT / everything • Moving forward – Split of consumer and business – Direct linking from consumer/small-biz Microsoft properties – Leverage same direction potentially in other ways (e. g. verticals)
Windows Vista and Windows Live One. Care Offers Maxtor® One. Touch™ 4 Mini 80 GB Hard Drive: A portable backup and storage solution with Maxtor Safety. Drill™ for complete recovery of hard drive contents. Epson® R 280 Ultra Hi-Definition Photo Printer: This photo printer is a fast and easy way to share your memories. Print brilliant, 4 x 6 photos in as fast as 11 seconds. D-Link® Gamer. Lounge™ Wireless Gaming Router: Wirelessly share broadband Internet, boost network performance, stay competitive in your online games with D-Link's new cutting-edge Gamer. Lounge™ Wireless 108 G Gaming Router, powered by Game. Fuel™ Priority Technology D-Link® Wireless Pocket Router/AP™: A portable and convenient wireless solution for the traveling business person delivering 802. 11 g wireless connectivity with a maximum wireless signal rate of up to 54 Mbps. Use it in conference rooms, hotel rooms, or even at hotspots. Laplink® PCMover™ Migration Utility: Automatically migrates programs, data and settings from an old PC to a new PC and ensures that customers keep their favorite settings. Epson® Stylus CX 8400 All-in-one Printer: Get picture-perfect prints and increase your productivity with the all-in-one that does it all. Select, edit and print your favorite photos. Or, scan, copy and archive important documents. You can even reduce or enlarge vivid, color copies.
Microsoft Office, Windows Home Server, Windows Server Offers Palm® Treo™ 700 wx or 750 smartphone: Mobile solutions that help increase workforce productivity, reduce operating costs, and improve customer service, simply and affordably. Flip Video™ Ultra 60 -minute Camcorder: for capturing life's everyday moments, sharing them in an instant and saving them for a lifetime. . Laplink® Everywhere™ Connection Suite: Laplink Everywhere enables complete, secure, remote access to your PC from another PC or web-enabled device anytime, from anywhere in the world. Epson® Stylus CX 8400 All-in-one Printer: Get picture-perfect prints and increase your productivity with the all-in-one that does it all. Select, edit and print your favorite photos. Or, scan, copy and archive important documents. You can even reduce or enlarge vivid, color copies. D-Link® DPR-1260 Rangebooster™ G Multifunction Print Server: Wirelessly share up to 4 USB Multifunction Printers (MFP) on your print network.
To-Customer Message: $10 M in Partner Subsidy Funds
Value proposition • Choice: – Offers on core Microsoft Products Small & Medium customers need • Value: – A reason to call prospects & customers to: • Present a great deal on Microsoft products & solutions • Secure your place as a trusted adviser – Grow your revenue selling additional products & services you offer with costs partially subsidized by Microsoft – Applies broadly • Biggest opportunity is going after new customer prospects • Easy opportunity to pursue your existing customer base • Simplicity: – Integrated with hardware bonus packs
Offer basics • Target Customer: Small & Medium Businesses • Purchase Dates: February 1, 2008 to June 27 th, 2008 • Redeem by Date: July 31 st, 2008 – Incremental rebates – Automatic True Up at end of Purchase Period; – OEM Promotions Customer ID # required for incremental sales • Partner Subsidy Promotion: Check sent to customer made payable to the partner of their choice to purchase any services or products (software and/or hardware) provided by the partner • Qualifying Partners: Registered & above
Customer redemption • Completely integrated with hardware bonus packs • Three easy steps – Get the product validated (WGA or Receipt) – Select or enter the OEM Promotions Customer ID (a must for incremental) – Visit the BEO site and follow the steps to enter the OEM ID and select the partner • Remind your customers: the more they buy the more they get – but only if they enter the same OEM Promotions Customer ID!
Key things to remember 1) Your customers earn more $ subsidy per License when you: § Cross-Sell Add more product groups • E. g. Office, Server, etc. § Up-Sell Pitch Enterprise and Advanced versions of product (over standard) 2) Multiple Redemptions Allowed!! – Opportunity to follow-up and sell more! – Have customers track their ID#!
Resources Ø Big Easy Partner Portal Page (Live 1/26/08) https: //partner. microsoft. com/us/bigeasyoffer Ø Demand Generation Materials § Presentation § Content and Services § Customer Flyers § § § Customer ready email templates Call Scripts FAQs Ø Volume License Ready-to-Go Campaigns (Live now, Updated 2/1/08) https: //partner. microsoft. com/readytogo Ø PC Builders/ PC Resellers campaign materials (Live 2/1/08) http: //localpcbuilder. com/partners/bigeasy Ø Gear Up Configurator and Proposal Generator (Live 2/1/08) http: //www. ms-gearup. com/home. asp Ø Rebate Calculator on Microsoft Incentives website (Live 2/1/08) www. microsoftincentives. com/Big. Easy Ø Microsoft Incentives Support - (Big. Easy@microsoftincentives. com) 18
Timing: April 7, 2008 – June 30, 2008 Products: Windows Vista Ultimate Preinstalled on a PC (COEM) Requirements: Purchase a PC preinstalled with Windows Vista Ultimate and receive a $50 check to spend with the partner where you purchased the PC (Can’t purchase Microsoft products with check) How to redeem: Mail in coupon + proof of purchase Marketing Materials: Distribution and Partner BOM built into Better Together
Windows Vista Ultimate Rewards BOM To Partner Email To Partner Copy Blocks To Partner/Thru Disti Web Banners Thru Partner Email Template Thru Partner Web Banners Thru Partner Coupon Thru Partner Landing Page To Disti Launch Deck To Disti Email To Disti FAQ Thru Disti Email Template Thru Disti/To Partner Web Banners
Landing Page Coup on www. localpcbuilder. com/ultimaterewards
4 easy steps for $50 1 Buy PC with qualified Windows Vista Ultimate 2 4 3 Print your coupon and mail it Receive your check You buy something where you purchased your PC
Windows Vista Ultimate Eligible Parts 66 R-00765 66 R-00802 66 R-00838 66 R-00875 66 R-01442 66 R-02031 66 R-02034 66 R-02037 66 R-02039 66 R-02043 Windows Vista Ultimate 32 -bit English Windows Vista Ultimate 64 -bit English Windows Vista Ultimate 32 -bit English Windows Vista Ultimate SP 1 64 -bit English Windows Vista Ultimate SP 1 32 -bit English
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