Business-to-Consumer (B 2 C)
Asia Internet Demographic
Asia Pacific’s IT Spending
Asia E-commerce Revenues
B 2 C Obstacles in Asia
Which product is ranked No. 1 best sale in Rakuten website?
Survey has found that 60% of all e-mail employees receive is unwanted, disgusting and often fraudulent- a costly waste of time Thieves are figuring out how to mimic sites and gain personal information Cyber crime third on the list for FBI after the war on terror and counter-espionage Forrester Research- confidence in online security has fallen significantly since its peak in 2000. Businesses will have to spend ever more to attract back lost customers.
Case Study on Hackers: Network World August 25, 2003
Digital technology makes it possible to make an unlimited number of perfect copies of music, books, videos Deprives the copyright holder of revenues, if purchased in traditional form
Price - 99 cents per song, $9. 95 per album or for unlimited listening a $9. 95 subscription per month. Don’t have to subscribe to buy songs but pay $1 extra per song to move the subscription download to recordable CD or MP 3 player Selection - 500, 000 songs Extras - Pay monthly fee and get over 40 preprogrammed and customizable radio stations and community message boards. Pros - interface greatly improved from previous Pressplay, Easy to use. Sense of community like old Napster. Cons - Not free but songs are legit, reliable and ample. Songs not compatible with Apple i. Pod.
Price - $9. 95 a month subscription, no downloads (can not be transferred to portables). But you can burn any song in its library to CD for 79 cents Selection - 390, 000 songs with a catalog that seems wider and deeper that competitors. Extras - 60 pre-programmed and customizable radio stations, artist and album information. , art & reviews. Pros - Better presentation that any other Windows-based rivals with album cover art and information over database lists of songs Cons - Not being able to download songs to the hard drive or MP 3 player. But can get around this by burning songs to CD. Tracks will not play on i. Pod.
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