Business Support – Developing an IP search tool WIPO 8 th Annual Forum on IP and SMEs for IP-offices and other relevant institutions in the OECD Countries Otto Scharff, Director, Norwegian Industrial Property Office 3/17/2018 1
• • Purpose and goals Demo of Online IP-search tool Lessons learned Perspectives and outlook 3/17/2018 2
Purpose and goals • Raise IP-awareness among SMEs in Norway. • Launch an online search-tool which is updated daily, accurate and integrated with other sources of innovation support. • Present Trademark, Patents and Design in the same search tool. • Efficiency and resource planning. 3/17/2018 3
Bilde av forsiden 3/17/2018 4
Monitoring the traffic Old Service 3/17/2018 New Service 5
Success factors and lessons learned • Project leader and IT development resources in-house. • Reference group and focus meetings with external users. • Functional design and user interface. • Minimum IP-competence needed to use the tool. • Promoted together with other means of innovation support – company reg. and domains. • Media coverage- incl social media and blog-forums. • Measuring the traffic continuously. 3/17/2018 6/8
Perspectives and outlook • We plan to launch the next version in Q 1/Q 2 2011 with documents and correspondence. • Develop a version available for Iphone android. • Make the solution available for other platforms as mobile and tablet computers. • Efficiency – use of internal resources on other types of work. 3/17/2018 7/8
Thank you for your attention! otto. scharff@patentstyret. no Norwegian Industrial Property Office 3/17/2018 8
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