Business Sponsor – XXXXX GTLT – XXXXXXX Project Description & High Level Scope XXXXX. intends to expand the reach of XXXX in XXXXX bringing the brand to new customers in XXXXXXX already enjoys high brand awareness and consideration in XXXX, which is the highest score among international markets where we do not have a presence. XXXX will operate wholly owned standalone specialty stores, leveraging significantly from the parent brand using third party providers in market where necessary. Success will be measured by XXXXXXX co in a profitable way, delivering on the projected P&L for the country, with the appropriate match of capabilities to scale. XXXXXX is currently a small online market and will launch with a marketing site only that follows the current XXXXX approach. Opportunity/Benefits ($) • • Sales: XXXXXX opportunity represents a $XXXXX sales opportunity (Xyr) • Economic model is forecast to turn profitable by Year X Real Estate: focus initial deployment on XXXX and potentially XXXXXX and XXXXXX in Year 1 ; pursue high traffic core malls and limited number of power centers Store Count (cumulative)xxxx Pricing: slight premium to the XX business Category Level of Effort • Part of 2014 Portfolio: No Budget Approach: Inception ask: $XXXX ($XXXX cap / $XXXX exp) • Growth/Features/Efficiencies/Foundational : No Costs: • Business Sponsor: xxxxxxx • GTLT: xxxxxx (International Pd. M) • Domains Impacted: All Cap Total Prior Year(s) $XX $0. 0 FY 14 $XX $9. 0 FY 15 $XX $4. 0 Totals In XXXXX Exp $XX $13. 0 • Delivery Methodology: Waterfall / Agile (stores) Key Assumptions/Dependencies • • • Leverage the following teams in XX/Brand; Product, Pricing, IM, Marketing, Store Design standards, Visual direction New In-Country teams; Real Estate, Store Construction, Local Visual, Field, Finance, Marketing Execution IT Operating Model - Leverage XX base legacy technology, tools and process (add Retail Import capabilities) • Launch XXXX as an extension of the XX product and location hierarchy; initially follow same flow and in-store dates and size offering as XX • New legal entity required • Leverage XX pre-season plan/buy tools to include XXquantities • Leverage XXXXX DC (SDC); co-mingle retail inventory XXXXX • Build Retail Import capabilities (customs package, automated buy/sell and import ELX/ALC variance – LCM) • Leverage XXX stores/POS 1
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