Business Planning for History-Related Projects Vladimir Potanin Foundation 1
https: //vk. com/bp 4 hp Business Planning for History-Related Projects 2
Fomina Yulia, Ph. D in Economics, Associate professor, Department of Economics F. M. Dostoyevsky State University, Omsk Theme 1. Features, Goals and Objectives of a Business Plan for historically-oriented Projects Omsk, 2017 3
What is a business plan? • A business plan is a formal document that justifies the most important aspects of a new venture or project. • Usually a business plan explains the new venture’s goals, their attainability, and particular plans for reaching them. 4
What is a project? • According to Project Management Institute, a project is a temporary endeavour undertaken to create a unique product, service, or result 5
A historically-related project is a project aimed at finding and applying historical knowledge. 6
When do we need a business plan for a historically-oriented project? • 1) when we want to implement our project as a commercial one; • 2) when we want to implement our historically -oriented project as a non-commercial project in the field of social enterprise. 7
Creating a business plan will help you: • • Think through your entire business Better understand your true financial needs Attract investors Build a cohesive management team Develop marketing messages and materials Identify key strategic partners and customers Compare personal goals and aspirations with planned enterprise processes and results 8
Results of the business planning • a business plan • a set of slides for presentation • a short description of the business idea 9
Length of the Plan Limit the plan itself (not including the Financials and appendices) to 15 to 35 pages A well-written plan should be no more than 25 pages, 100 pages total or less with appendices. 10
What Period of Time Should Your Plan Cover? Most plans should project three to five years into the future 11
Using Visuals in Your Plan • Use graphs, charts, illustrations, and photographs 12
Searching for Opportunities • first of all we need a good business idea 13
The main sources of new business ideas 1. 2. 3. 4. 5. Unsolved problems, unanswered needs; previous work experience; education or training; hobbies, talents, or other personal interests; the business experience of a relative or friend; 6. emerging environmental trends. 14
Generating New Business Ideas • Brainstorming Technique for Generating Business Ideas 15
Use “the bug report” to brainstorm business ideas 16
Generating New Business Ideas • PESTEL analysis of environmental trends Groups of factors Environmental trends Political Economic Social Technological Environmental (ecological) Legal 17
Political trends (P) • how government intervenes in the economy and society • changes in political stability and military policy, crime level, tax policy, trade policy, ecological policy, and social policy 18
Economic trends (E) • changes in economic growth, interest rates, exchange rates, taxes and fares, the inflation rate, development of the market and banking infrastructures • who has money to spend and who has not 19
Social trends (S) • changes in population growth rate, age distribution, education level, health consciousness, mass media, culture, religions, customs and traditions 20
Technological trends (T) • inventions and patents, science development, research and development activity, level of technology and technological changes 21
Environmental trends (E) or ecological trends • climate and weather changes 22
Legal trends (L) • law and regulatory changes, for instance in employment law, tax law, consumer law, and others 23
Generating New Business Ideas • PESTEL analysis of environmental trends Groups of factors Environmental trends Political Economic Social Technological Environmental (ecological) Legal 24
Evaluate your ideas ü ü ü Something New Something Better An Underserved or New Market New Delivery System or Distribution Channel Increased Integration 25
A good business idea for a commercial enterprise has the following characteristics: • • • Timely Solvable Important Profitable Contextual 26
Choosing the best business ideas Uns o unan lved pro oppo swered blems, ne rtun ities eds, En vi ro nm e tre nta nd l s Best ideas am ities te d abil n s a cap r de rs’ n ou mbe ills F e k m ds an Per son a com l pass mit ion me and nt 27
First Assessment Technique 5. Profitability of new venture 4. Ability to find resources 5 -Step Approach to Business Idea Assessment 1. Novelty of idea 2. Skills of the team members 3. Passion of the team 28
Thank you for attention! E-mail: Fomina-u-a@yandex. ru https: //vk. com/bp 4 hp
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