Business Plan on Hyundai Motors www. Assignment. Point. com
Business Plan A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. www. Assignment. Point. com
Company Background HYUNDAI is the recognized automobiles have enjoyed substantial and sustained expansion since its inception in 1947. It has passed through various predictable stages of business conferring to treat patients then turns into global growth. The key point of posting nearly thousand billion dollars in annual sales, up significantly from its first year when sales were projected employees rather than 4000000 thousand of employees around the world. www. Assignment. Point. com
Company Background Continued. . . 1947: Chung Ju Yung forms Hyundai Engineering & Construction Company. 1958: The company sets up the Keumkang Company to make construction materials. 1965: Hyundai Engineering & Construction begins its first overseas venture--a highway project in Thailand. 1967: The Hyundai Motor Company is formed. 1973: The group's shipyard is incorporated as Hyundai Shipbuilding and Heavy Industries Company. 1975: The group begins construction on an integrated car factory and launches a new Korean vehicle. www. Assignment. Point. com
Company Background Continued. . . 1976: Hyundai Corp. is established as a trading arm. 1978: Hyundai Shipbuilding changes its name to Hyundai Heavy Industries Company (HHI). 1983: Hyundai Electronics is formed. 1998: Korea's economic crisis forces the group to begin restructuring efforts, which include selling off subsidiaries and focusing on five core business areas. 2001: The Hyundai Group conglomerate continues to be dismantled. www. Assignment. Point. com
Objective of the study Our main objectives are to understand Hyundai’s business plan. Because of Hyundai its humble beginnings over a 60 years ago; it has grown to become one of the best-known, most-loved car through out the world. Firstly, We tried to analyze First element of 4 Ps strategy of Hyundai as well. For the price, based on the laws of demand supply, price plays a very important role in customers’ initial purchase. As for the place, it has to get the right target market and has to be available when customers need. www. Assignment. Point. com
Continued. . . Secondly, We also attempt to describe The SWOT analysis is another important concept in the business. The strength of the Hyundai is his strong, well-recognized brands. HYUNDAI owns many of the world’s best-loved customer’s brands. Thirdly, Because there are significant competitors in the automobile industry, these competitors often introduce new tastes from time to time and customers have the tendency of trying new tastes while Hyundai has vast car base www. Assignment. Point. com
Continued. . . Fourthly, We get the information that the 20 million people in the world buy about 28 million cars annually. In terms of different culture, and different social environment, HYUNDAI -choose to have a significant change since on the basis of countries geography, demography, and psychographic demands. Finally, We want to express that new technological innovation is growing very fast and so does HYUNDAI in its technology to operate their products at highest quality and catches up with the new technology. www. Assignment. Point. com
Company Mission The mission is to be the world's premier automobile company focused on convenient cars and speed to ride. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. www. Assignment. Point. com
Company Vision • Hyundai’s responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today. " • Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making Hyundai a truly sustainable company. www. Assignment. Point. com
Current Market situation of Hyundai. • Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea and is the second largest and the fastest growing car manufacturer in India. • HMIL presently markets 20 variants of passenger cars in six segments. • Hyundai Motor India, continuing its tradition of being the fastest growing passenger car manufacturer, registered total sales of 299, 513 vehicles in calendar year (CY) 2006. www. Assignment. Point. com
Current Market situation of Hyundai • HMIL is setting up its second plant, which will produce an additional 300, 000 units per annum, raising HMIL's total production capacity to 600, 000 units per annum by end of 2007. • Hyundai exports to over 65 countries globally; even as it plans to continue its thrust in existing export markets, it is gearing up to step up its foray into new markets. www. Assignment. Point. com
SWOT Analysis Strengths • The Quality Advantage • A Buying Experience like no other • Quality Service across 1036 Cities Weaknesses • Commodity Price Risks • Exchange Rate Risk www. Assignment. Point. com
Continued. . . Opportunities • Leading Growth Threats • Risk Factors • Business Risks Threats from Competitors • Maruti Udyog Limited • Tata Motors Limited www. Assignment. Point. com
Marketing Strategy Objective: Well-regarded brand name linked to a meaningful positioning. Target Markets: • Middle to upper income professionals who need true value for their money. • College students who need style and speed. • Business target is mid sized to large sized corporate that want to help their managers and employees by providing them a car www. Assignment. Point. com
Marketing Strategy Continued. . . Positioning: Using product differentiation we are positioning the Hyundai cars. Strategies Product: Hyundai cars are fully loaded and will be sold with 3 year warranty. Price: Based on different model. www. Assignment. Point. com
Distribution • The Stockist will represent 3 to 4 districts in a State. • The Dealer will represent a district or main City. • The Sub-Dealer shall represent a particular area or taluka. • The booking agents will be individuals working on freelance basis. www. Assignment. Point. com
4 p Strategy: Product: Cars and SUV’s. “Its fully loaded with a range of exciting new features” Price: Hyundai is expected to take Maruti heads on with the pricing of their upcoming Hyundai cars. Promotion: • Road Shows, Workshops and Seminars. • Television advertisements. • Radio • Print Media, Banners, neon signs. Place: India, Southkorea & different countries over the world. www. Assignment. Point. com
Reason for choosing Hyundai car • • • Pricing Standard features Space & practicality Comfort Safety Security Fuel Handling & steering Braking Smoothness & quietness www. Assignment. Point. com
Market Research of Hyundai Car. • This latest edition just-auto company profile is part of a major series of reports that will provide you with convenient and concise analysis on the world's largest component and vehicle manufacturers. • Hyundai Motor competitors are primarily in the Auto Manufacturing industry. Such as Maruti, Tata, Ford, Toyota. • Review of the prices of Hyundai stocks and the number of new and repeat customers leads one to believe they are doing a great job with their current business objectives and strategies. www. Assignment. Point. com
Forecasting sales revenue: • Sales from its South Korean based production units only are expected to rise 7. 3 per cent this year to about 31 trillion won. • Hyundai, the world's No. 6 auto maker by sales volume along with its affiliate Kia Motors Corp. , aims to sell 2. 735 million vehicles in 2007, up 9. 4 per cent from 2. 501 million sold last year. • Overall, the industry is expected to rack up sales of about 868, 000 units, up 16% from November 2009, according to analysis by an online automotive pricing guide. www. Assignment. Point. com
Developing a dealership plan: • Bangladesh is set to become an automaker by the next two years, as a South Korean investment company yesterday announced a plan to invest $2 billion for setting up a Korean brand car manufacturing plant in the country. • The proposed car unit is expected to go into production in 2012, targeting to make 50, 000 Korean Tagaz brand cars a year, and sell those in both local and international markets. www. Assignment. Point. com
Legal Plan: Hyundai car in Bangladesh In Bangladesh the legal plan to take Hyundai car dealership have to full-fill following criteria… • An application to get trade license from locals/city corporation. • Application to get TIN (tax identification number). • An application to get BIN (business identification number). • Recruit legal adviser. • To full-fill all the franchise agreement terms and conditions. www. Assignment. Point. com
Continued. . . • • Survey the market. Research state and local laws. Obtain financing. Get a car vehicle dealer license. www. Assignment. Point. com
Hyundai Car Insurance Plan. Save money on your Hyundai car insurance • Improve Security • Up your excess • Limit your mileage • Only pay for what you need • Shop around - don't assume you're renewal quote is the best deal available. www. Assignment. Point. com
Financial Organ gram We will take you through the finance process step by step • • • How much do you need to borrow? What's your monthly budget? What information is required? When can I drive away? What are my finance options? How much should I get from bank? www. Assignment. Point. com
Computer plan • Helps guard against the rising costs of covered parts and labor • Limits out-of-pocket costs on covered repairs. • Agreement is transferable, potentially increasing the resale value of your Hyundai. • Access to a nationwide service network of Hyundai dealers throughout the World. • Factory-trained service technicians use only Hyundai-approved parts. www. Assignment. Point. com
Total Quality management plan AUTOMOBILE LIFE CYCLE • Material Production • Manufacturing • Use and Service • End of Life STAKEHOLDERS IN THE AUTOMOBILE LIFE CYCLE • Government • Supplier • Manufacturer • Dealer • Customer • End of Life Manager www. Assignment. Point. com
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