BUSINESS – PLAN Carbon calculator: decisionmaking support for modernization of steel industry S. O. Semenko National Metallurgical Academy of Ukraine semenko 92@mail. ru V. I. Shatokha National Metallurgical Academy of Ukraine Shatokha@metal. nmetau. edu. ua Structural Measures Tempus Project «Support of innovations through improvement of regulatory framework for higher education in Ukraine» 530158 TEMPUS – 1 - 2012 1 – SE-TEMPUSSMHES
Project Summary The are many technologies for reduction greenhouse gases emissions in ferrous metallurgy. Their potential for GHG reduction and cost efficiency vary in wide range for different enterprises. It makes prioritisation of technologies a difficult task. Our target is to help decision-making for the modernisation of steel industry towards reaching requirements for the greenhouse gases emissions. To reach this target we are developing the software. Currently the model is being developed in Excel and 3 Dmax and it can help calculate greenhouse gases emissions from metallurgical enterprises and estimate possible GHG reduction, achieved through modernisation of technologies and equipment. We aim to bring integrated software, enabling visualisation and decisionmaking support.
Problems, which can be solved in this project -Ukraine has worlds biggest potential to reduce energy consumption, however investment possibilities are limited; therefore prioritisation of Best Available Technologies is needed; -A number of breakthrough technologies enabling radical reduction of GHG emissions are being developed, however their potential in relationship to country specific issues is not clear; -Investment decision-makers are usually not engineers – simple and convincing tool is needed to support the decision
Marketing Customers and needs analysis: Customers Needs Steelmaking companies Assistance in the modernization or renovation Investment funds Program for calculation of economic indicators for possible investment Research institutes visualization of the production process and the calculation of technical indicators Universities Study guide
Technological Advantages - Friendly interface, applicable to variety of industrial conditions - Visualisation of technological apparatus and plant layout - Possibility to define the scope of calculation and output (plant-wise to single apparatus) - Availability of cost modeling component for evaluation of investment opportunities and feasibility - Compliance with existing standards - Possibility to merge modelling with best available and breakthrough technologies
Market Opportunity The potential for reducing energy consumption.
The main stages Overview of global developments on greenhouse gases emissions in the steel industry – 01. 11. 2014 – 31. 01. 2015 Calculation of energy and environmental efficiency – 01. 02. 2015 – 01. 03. 2015 Creating the model – 05. 2015 – 11. 2015 Development of the model to estimate feasibility information of the different technologies – 11. 2015 – 03. 2016 Model verification by tester – 04. 2015 – 08. 2016
Competition Competitor: 1) P. A. Kazakov – software complex was developed «Information system for inventory and monitoring of greenhouse gases» This model has advantages before the Kokorin’s model: - cheaper price; - more extensive theoretical base; - the model is universal; - describes technology and economic aspects;
Business Model Affordable price 15000$ Promotion Tools Target audience Distribution of the trial version and the corresponding product description Industry top management Promotion through conferences and media Investment funds Dissemination of first results (through media) Approach to other users from the same target audiences Constant improvement of quality: adjustment, development and selling of updated versions
The Team Research team: National Metallurgical Academy of Ukraine Team of business partners The command of 3 D designers from «Dinaris» company (Ukraine)
Fund Raising 1. The acquisition of licensed software– 5000$ 2. The payment to software engineer and 3 D designer – 10000$ 3. The payment of tester services– 10000$ 4. IP protection – 5000$ 5. Promotion – 15000$ Total – 45000$
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