BUSINESS MODEL MIGRAHELP Customer Segments Business Model

BUSINESS MODEL “MIGRAHELP”

Customer Segments Business Model (1) (10) Value Proposition (2) Cost Structure Distribution Channel (9) (3) Executive Summary (0) Key Partners Customer Relationship (8) (4) Key Activities (7) Revenue Streams Key Resources (6) (5)

Executive Summary What Who Where Migrahelp will be the first online information service foreigners wishing to visit or reside in Mexico, that will facilitate the access to information such as documents, requirements, delivery times for immigration procedures in Mexico. • Myself • Lawyers • Web sites designers • Friends Migrahelp will be a virtual company. It will be focus only in making immigration procedures in Mexico, for people who want to obtain the FM 2, FM 3 or want to renovate their migratory form.

Executive Summary When Why How My business will start in the second semester of 2011 Because when a foreigner came to Mexico, he will need to perform a procedure in the National Migration Institute, the problems is that we never have the complete or updated information that we need to do the process, so we finished returning several days or simply paying for a lawyer to do the process for us. Buy Web Domain www. Migrahelp. com. mx Creation and Design of the website Information Collection of immigration procedures, specially for FM 2 and FM 3 Information Clustering for processing and country of origin, in order to be facilitate the search to our customers Contract with Pay-pal to use their services

CUSTOMER SEGMENTATION

Customer Segmentation Niche Market At the beginning focus only in in the FM 2 and FM 3 procedures Experience New FM 2 Renovation FM 2 Source: Own Creation New FM 3 Renovation FM 3

Target Market Students, correspondents, refugees, asylees, ministers of religion or religious partners and visitors (financiers, technicians, scientists, artists, athletes, directors) in accordance with Article 42 of the General Law of Population. Aged between 18 and 40 years old, with an income between 5, 000 pesos per month or more who live in Mexico, especially those living in Mexico City and the suburbs of the State of Mexico, , who need to process the FM 3/FM 2 immigration form.

VALUE PROPOSITION

Big Problems The only way of getting information online for any procedure in Migration is through its Web Page Source: Own Creation If you want to get the real information, you need to go physically to the Migration offices An expensive solution to hire an Immigration lawyer who will do all the procedure for you

Value Proposition Migrahelp will get the job done: First online information service foreigners wishing to visit or reside in Mexico. We become the best virtual enterprise on Immigration, which facilitate the access to immigration information Type of information: documents, requirements, delivery times and updating immigration procedures in Mexico We will operate via Internet through a Web Page www. migrahelp. com. mx

DISTRIBUTION CHANNEL

Web Page The distribution of our service is through a Web page that we will own and control: Buying the domain. com. mx Designing and Creation of the web site Source: Own Creation Grouping information by process and country Paying a fee for the information (Pay. Pal) Download the information

Web Page Advantages Quick Reaction to market conditions Lower costs Audience size Convenience of time and space Minimum restrictions

CUSTOMER REALTIONSHIP

Customer Relationship From the beginning to create and promote our customer relationships because we want frequent and loyal customers and not only generate one time sales. Reasons why customers leave 3% 1% They are upset with the treatment they’ve received (Customer Service) 5% 9% Are dissatisfied with the product or service Begin doing business with the competition 14% Seek alternatives or develop other business relationships 68% Move away Die Source: U. S. Small Business Administration http: //www. sba. gov/tools/resourcelibrary/smallbusinessstatisticsresearch/index. html

Customer Relationship The ways we are going to establish this relationship is through: Self Service • Our customers are going to do all the process Automated Service • Be familiar with internet procedures like Pay. Pal Personal Assistance • Responding questions and problems Source: Own Creation

REVENUES STREAM

Pricing Strategy “According to Hoffman (Service Marketing, pages 186 -189) there are three different price strategies for services”: Satisfaction based Pricing Relationship Pricing Efficiency Pricing Migrahelp will establish the Satisfaction-based pricing because we want try to reduce the uncertainty about all the requirements that final customers need in order to complete a procedure at the National Migration Institute.

Revenue Streams • This will be the form of Migrahelp to charge for its service • The customer will need to pay an establish fee through PAY-PAL in order to use the information Using Fee Source: Own Creation • Migrahelp will offer subscription to our customer • People received news, update information, about Immigration procedures Subscription Fee • Offer to other companies advertising space where they can offer related and non related products to our customers in order to increase their sales Advertising

KEY RESOURCES

Key Resources Intellectual Resources Value Proposition Source: Own Creation Customer Relationship Continues Updating

KEY ACTIVITIES

Key Activities Web Page Maintenance Web Page Updating Information Searching Source: Own Creation

KEY PARTNERS

Key Partners • Has more knowledge in the migration field. • A key factor in my business is the Web page • Could be a contact with workers inside INM. • I need people who can help me designing updating and maintenance of my website Lawyers Web page designers Source: Own Creation • International Exchange Department • Contact with students, professors and personal who want to use my services. Universities • Alert me about any change that could occur in the migration laws. Politicians

COST STRUCTURE

Cost Structure Fixed Costs: Salaries: Even though I’m the entrepreneur and the business creator, I will be in charge of most of the activities in the company at least in the first months, but later I will need to hire people to help me with the operation of the organization. Lawyer Fees: Each time I need to check some important information of my business or any immigration procedure, I will need to pay some lawyer fees, of course just until I find a good lawyer who want to work with me. Web page maintenance: If I don’t find a persons or friend who can help me with this, I will need to pay an external company, because it’s really important the website always be functioning very well.

Cost Structure Variable Costs: Pay. Pal Fees: this is my way to charge users for the use of my information on the Web Page. It is a variable cost because the fee varies depending on the monthly income the company will receive. Monthly Income Transaction fee Example $0. 00 MXN $33, 000. 00 MXN 3. 4% + $4. 00 MXN You will pay $7. 40 MXN in a transaction of $100. 00 MXN. $33, 000. 01 MXN $110, 000. 00 MXN 2. 9% + $4. 00 MXN Tariff for the seller You will pay $6. 90 MXN in a transaction of $100. 00 MXN. $110, 000. 01 MXN $1, 100, 000. 00 MXN 2. 7% + $4. 00 MXN Tariff for the seller You will pay $6. 70 MXN in a transaction of $100. 00 MXN. Source: Pay. Pal fees. https: //empresas. paypal. com/mx/cgi-bin/? &cmd=_rendercontent&content_ID=mx_empresas/webpayments_costs

BUSINESS MODEL

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Sources & References OSTERWALDER, Alexander et PIGNEUR, Yves (2009). Business Model Generation. Self Published: http: //www. businessmodelgeneration. com/ (Pp. 1 -72). KOTLER, Phillip et ARMSTRONG, Gary. Principles of Marketing. Prentice Hall Editorial. Nueva Jersey. 2008 HOFFMAN, Douglas et BATENSON, John. Services marketing: concepts, strategies & cases. Thomson /South-Western Publishing. Mason, OH. 2006. WICKHAM, Philip A. Strategic Entrepreneurship. Pearson Education Ltd/Financial Times Prentice Hall. 2006 BURNS, Paul (2008). Corporate Entrepreneurship: Building the Entrepreneurial Organization. Palgrave Macmilla Editorial. New York. 2008 National Institute of Statistics and Geography (INEGI). Statistics and Census: 2004 Economic Census. http: //www. inegi. org. mx/inegi/default. aspx? s=est&c=10357&e=&i= Consulted (June 2010) National Migration Institute (INAMI). Data & Historical Statistics. http: //www. inm. gob. mx/? page/Estadistcas_Migratorias Consulted (June 2010) PAYPAL. Cost and Service Fees. https: //empresas. paypal. com/mx/cgibin/? &cmd=_render-content&content_ID=mx_empresas/webpayments_costs Consulted (June - July 2010)