Business Listings - A click away from converting lookers to paying guests 1
World’s Largest Travel Community • 32 million unique monthly visitors worldwide and 15 million members – More than half of visitors come from outside the USA • 30 million unbiased reviews and opinions of hotels, restaurants, and attractions worldwide -- thousands of new reviews daily • 1 million+ hotels, restaurants and attractions reviewed in over 90, 000 destinations • Over 2 million traveller photos • Trip. Advisor is consistently ranked in the top of all Travel websites and Travel Information websites • Recently listed on BBC top 100 sites in the world in terms of traffic (Nielsen rating for January 2010) 2 2
Introducing Business Listings Trip. Advisor Business Listings offers a Unique Advertising Opportunity Market to: In-Market Customers: Users who are interested in the specific destination, and have navigated to your property page. - Incremental Customers: Unlike Brand Term searchers, these users are adding value as guests and not cannibalizing bookings. - URL, Email and Telephone number are displayed to a desirable and engaged audience within an environment of rich, contextual content! - Capped fee, Unlimited clicks and calls: Sell your property directly to guests and reduce your distribution costs (no commission) 3 3
The Value Proposition Feature Benefit • Fixed Cost • Pay for an annual listing, gain traffic through the year – limited cost and unlimited bookings • Incremental Bookings • Brand loyal customer using paid search may be a channel agnostic customer. • Branded site is platform for future channel loyalty. • Bookings at a lower cost of acquisition relative to alternative channels • Channel acquisition cost • Cancel at any time • This is a risk free investment. If your placement is not working for you, cancel and get a pro-rata refund. • Quality of referral traffic on • Trip. Advisor attracts viable demographics of insearch engines varies based on market travelers interested in your content source, distribution etc. 4 4
A Case Study Business Listing of a hotel in Spain went live on January the 12 th; Generated 492 visits in 22 days 492 Visits; 4. 88% Conversion; 6, 527 Euros – A winner placement!! 5 5
Customer Feedback Testimonials from some of the over 11, 000 properties using Business Listings “All of our hotels had their investment returned in a few days, and within a few weeks, we made it back several times over. If only everything worked this well! “ - Adele Gutman, VP Sales & Marketing – HK Hotels, New York, USA “In the short time we have subscribed to Trip. Advisor Business Listings we have seen hits to our site increase significantly. It’s a great value for money marketing tool. ” - Andy Cole, owner of The Twenty One, Brighton, UK “In general, Trip. Advisor is a great tool for our hotels. With the Business Listings entry guest can directly contact us and also book immediately. For us this has the advantage that we save commissions that need to be paid for other portals. ” - Reiner Siebers, Adina Apartment Hotel Berlin Checkpoint Charlie, Berlin, Germany 6 6
Contact Information QUESTIONS? For Corporate Enquiries: Guillaume Thevenot–Hotel Trade Relations Manager EMEA at gthevenot@tripadvisor. com 7 7
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