Business By Design II EGN 5621 Enterprise Systems

Business By. Design (II) EGN 5621 Enterprise Systems Collaboration Spring, 2013

Business By. Design Case Study

Objectives: • Understand the critical role of business processes and the enabling information technology in modern organizations • Understand the main business processes – supply-side, demand-side and support processes – and their integration within the firm as well as with customers and suppliers • Understand the principles and capabilities of state-ofthe-art enterprise systems • Gain hands-on experience with SAP Business By. Design.

Case Study Concept for SAP BYD: ■An analytical part has been added to the basic structure of each case study block with master data and process flow. ■The cross-role process flow is tracked in the case studies. Exceptions in the process flow are made transparent using Business Task Management. ■In the case studies, the focus is above all on functions of Supplier Relationship Management and Customer Relationship Management, and a new collaboration function is included. ■Design orientation through changes in the case study flow using business configuration and enhancement techniques constitutes a key part of the learning content.

Basic Concept and Case Structure This case study links management concepts to the design of business processes and their implementation. • Primary processes: Supply-side processes (procurement), Demand-side processes (marketing, sales, service) • Support processes: Finance and accounting

Scopes of Case Study

SAP Cloud Strategy Peter Lorenz Executive Vice President & Corporate Officer, On. Demand Solutions

Market Opportunity Saa. S revenues dominating • Fastest growing market segment in IT • Software as a Service largest opportunity • Platform as a Service is yet undervalued • A lot of new players … Source: Forrester © 2011 SAP AG. All rights reserved. 14

MARKET TRENDS CRM & HCM leading in revenue and Saa. S adoption • Shift from On. Premise to On. Demand continuing • Significant innovation in Cloud applications beyond “OLTP” • Line of Business Market matures from CRM via HCM to Financials • New Cloud services beyond Saa. S emerging: Lo. B OD solutions have been more widely adopted than industry OD solutions 2010 Saa. S Spending on Business Applications, Largest Market Segments 0 0, 5 1 1, 5 € Billions 2 CAGR ‘ 10 -15 CRM 14% HR 10% Financials 15% SRM 19% Sup p ly Chain 15% In dustry-Specific: Healthcare 5% BI 28% Ind ustry-Specific: Ban king Ind ustry-Specific: Telecommunications 8% HR and CRM Saa. S are making the 14% furthest inroads into our traditional OP business 2010 Lo. B Spending on Saa. S and On. Premise New License € Billions Saa. S 24% HR 76% 3, 3 23% CRM 77% 7, 0 SRM 86% 1, 8 14% Financials Collaboration: Companies, People • Content / Data • Analytics • Mobile • OP (license) 9% 6, 7 8% 91% SCM • 92% 2, 4 100% Source: IDC, SAP © 2011 SAP AG. All rights reserved. Need for integration is increasing OD-OD • OD-OP • Shift towards integrated solutions and “Suites” in the Cloud • 15

MARKET TRENDS ON PREMISE, ON DEMAND CLOUD CO-EXISTENCE • Hybrid business solutions and networks are becoming the norm • Companies will choose services • for different purposes Partner Cloud • from both public and private Public Cloud clouds • integrated with on-premise solutions • Local / On. Premise © 2011 SAP AG. All rights reserved. Openness and ecosystem strength will be key success factors for providers • Orchestration of hybrid solution landscapes will become key • Private Cloud Significant TCO reduction through move of existing ERP installations to the cloud 16

Cloud Ecosystem EXPECTATIONS & REQUIREMENTS Demand Customer • Agility / Flexibility • Low TCO, fast ROI • Investment protection User • • Partner & Developer Community • • • SAP / Vendor © 2011 SAP AG. All rights reserved. • • • Easy consumption Collaboration Mobile usage Instant & Everywhere Growth opportunities Differentiation & Reach Efficient development Next generation Biz Model Rapid innovation/ new ch apps Volume Business & Rea Saa. S Profitable growth Co-Innovation ; community Response “Saa. S” Privat (subscription e “Free” & ) clouds Source … Open • Any Devic • Mashup e … • User-Driven Purchase • Ecosystem • “Paa. S” play App. Store … • Multi • In-memory tenanc database y • Viral • “Paa. S” adoptio …n 17

CLOUD STRATEGY FOUR KEY AREAS OF INNOVATION AND INVESTMENT Collaboration aa. S • B 2 B • People Paa. S & Ecosystem • Open • Paa. S for different use cases • Attractive partner models Content aa. S SAP OD Solutions • • OD Suite (By. D) Lo. B solutions (Sales OD) Analytics (Hana Cloud) Mobility (Sybase) All parts work together NWS Powered by In. Memory Open • Compliance (e. g. EH&S) • Credit check • Benchmarking SAP Commercial Platform • One e-commerce platform for the future • SAP Store at the core of new GTM model SAP Cloud Ops • Secure, trusted • Designed for In-memory • Optimized for best service at lowest cost • Real-time customer feedback © 2011 SAP AG. All rights reserved. 18

Comprehensive Solution Portfolio Seamlessly Integrated for a Hybrid World Suite On Demand Personal Productivity On Demand Lo. B On Demand SAP Business By. Design SAP Sales On. Demand SAP Travel On. Demand SAP Business. Objects BI On. Demand SAP Business By. Design for Subsidiaries SAP Career On. Demand SAP Service On. Demand SAP Streamwork Partner Add-ons SAP Carbon Impact SAP Sourcing On. Demand © 2011 SAP AG. All rights reserved. / Page 9 19

SAP On-Demand for Lines of Business Orchestrated Complete Run great with non-SAP, even better with SAP Software, service, and content at once Person-Centric Designed for the way people collaborative, mobile, work: driven insight- SAP On-Demand Solutions Software Shared Architectural Blueprint SAP On-Demand Solutions Services SAP Business Suite Content © 2011 SAP AG. All rights reserved. 20

CLOUD DRIVEN SOLUTION INNOVATION SAP SALES ONDEMAND • User Experience • Designed for sales people and the way they work -7 immediately improve their productivity Sales Efficiency • Relevant information are provided by a feed concept to faster connect and enable collaboration • Purpose built collaboration solution • Mobility • Mobile apps to inform you where ever you • • Customer co-innovation in design & development • Delivered in Q 2 2011; V 2. 0 in Q 3 2011 © 2011 SAP AG. All rights reserved. 21

CLOUD STRATEGY FOUR KEY AREAS OF INNOVATION AND INVESTMENT Collaboration aa. S • B 2 B • People Paa. S & Ecosystem • Open • Paa. S for different use cases • Attractive partner models Content aa. S SAP OD Solutions • • OD Suite (By. D) Lo. B solutions (Sales OD) Analytics (Hana Cloud) Mobility (Sybase) All parts work together NWS Powered by In. Memory Open • Compliance (e. g. EH&S) • Credit check • Benchmarking SAP Commercial Platform • One e-commerce platform for the future • SAP Store at the core of new GTM model SAP Cloud Ops • Secure, trusted • Designed for In-memory • Optimized for best service at lowest cost • Real-time customer feedback © 2011 SAP AG. All rights reserved. 22

Application Platform for SAP Business By. Design Serving On-Demand Solutions for Line of Business as well . . . Saa. S Paa. S Business By. Design Content By. Design Application Platform OD Technology Platform Iaa. S SAP Cloud / Operations | Sales On. Demand Sales. OD Content SAP Business By. Design is built on a platform for on-demand applications Platform ensures consistency, efficiency and ease of integration for solutions Additional on-demand solutions use the platform Sales On. Demand as first Lo. B On. Demand Solution Joint foundation – technology platform and Cloud operations Partner solutions will use this platform as well © 2011 SAP AG. All rights reserved. / Page 14 23

Delivering A Platform-as-a-Service Unified technology stack © 2011 SAP AG. All rights reserved. 24

Accelerating Co-Innovation Life Cycle Management Solutions by Partners and SAP Cloud based Add-Ons & Individual Solutions Web Services By. D Studio (SDK) © 2011 SAP AG. All rights reserved. Applications & Extensions Preconfigured Scenarios B 2 B Mobile Devices Collaboration Business & Social Networks Analytics 25

CLOUD STRATEGY FOUR KEY AREAS OF INNOVATION AND INVESTMENT Collaboration aa. S • B 2 B • People Paa. S & Ecosystem • Open • Paa. S for different use cases • Attractive partner models Content aa. S SAP OD Solutions • • OD Suite (By. D) Lo. B solutions (Sales OD) Analytics (Hana Cloud) Mobility (Sybase) All parts work together NWS Powered by In. Memory Open • Compliance (e. g. EH&S) • Credit check • Benchmarking SAP Commercial Platform • One e-commerce platform for the future • SAP Store at the core of new GTM model SAP Cloud Ops • Secure, trusted • Designed for In-memory • Optimized for best service at lowest cost • Real-time customer feedback © 2011 SAP AG. All rights reserved. 26

NEW WAYS TO SELL & BUY END-TO-END-EXPERIENCE Design Thinking & End-to-End © 2011 SAP

• Almika company profile • Exercise 1

Exercises 1 • Locate the learning center and explore the various modules available (Home work center) • Locate the Sales Order work center. Click on Sales Order view. Resize your browser so that it is small. Show: All Orders. Locate Sales Order 1173. Select the row. Now try to locate the Actions button • In the work center ribbon, try to move the Marketing work center next to the Sales Order work center • Go to the Sales Order work center. Then to Sales Orders view. Locate the following icons • Refresh icon • Advanced search • Show (filter list) • Filter row (explore what it does) • Sort by Sales Order ID • Explore the difference between selecting a row and clicking on the Sales Order itself

Exercises 1 (continued) Within the learning module for the Home work center access the demo on the navigation concept. (Help Learning Module) • Download the Business Scenario Explorer for Procure-to-pay (Stock) (Help Library Business Scenarios Procure-to-pay (Stock)) • Also download the reference system documentation for procure-to-pay (stock products). (Help Library Business Scenario Documentation Procurement Procure-to-pay. Explore the Business Scenario Documents and Scenario Outline Documents) • Download the Company Fact Sheet (for Almika)