2c2a2802886dfa3e59b8fe3ec6dea1c0.ppt
- Количество слайдов: 32
Business Archives Section Colloquium EXHIBIT SHOWCASE 2013
NBCUniversal Archives & Collections
Theme/Message: The NBCUniversal Experience celebrates the legacy of our company as well as the productions of Universal Pictures, NBC Television and our cable properties. Where Installed: Universal Studios Hollywood (across from Transformers: The Ride 3 -D) Main Audience: guests/patrons of Universal Studios Hollywood Success: more media coverage and published articles regarding exhibit rotations and new installations Challenge: narrow time window for installations Contact: Deidre Thieman, Eric Chin or Jessica Taylor Business Archives Section Colloquium Exhibit Showcase
Procter & Gamble
Theme/Message: Procter & Gamble Origin Story Where Installed: physically located in P&G’s global headquarters building; internal website Main Audience: employees, family members, business partners, customers, government guests, retirees, etc. Success: consistency across platforms and creating same look and feel Challenge: choosing stories and editing of text Contact: Greg Mc. Coy Business Archives Section Colloquium Exhibit Showcase
Red Wing Shoe Company
Theme/Message: A Model A and its Red Wings Where Installed: headquarters building Main Audience: employees, vendors, guests, retail store owners and managers Success: acquisition of the truck from a resident Challenge: preservation concerns about the truck Contact: Clare Pavelka Business Archives Section Colloquium Exhibit Showcase
The J. M. Smucker Company
Theme/Message: A Facebook from Former Days: The Smucker Bi-Weekly Briefs Where Installed: in Corporate Archives for annual open house and on website Main Audience: current employees Success: CEO said it was a great way to illustrate our culture Challenge: copyright issues Contact: Nicole La. Flamme Business Archives Section Colloquium Exhibit Showcase
Target
Theme/Message: National Design Month / Target Heritage of Design for All Where Installed: main exhibit at Target Plaza History Center (Global HQ) and 3 other offices in Minneapolis metro area Main Audience: employees, vendors and VIPs Success: employees brand pride and excitement when learning new info Challenge: everybody wants to be a content curator Contact: Tony Jahn Business Archives Section Colloquium Exhibit Showcase
http: //www. jimmoranfoundation. org/Archives. aspx The Jim Moran Foundation
Theme/Message: Courtesy Motors Marketing Where Installed: The Jim Moran Foundation website and archives gallery page Main Audience: associates of JM Family Enterprises, parent company and patrons of The Jim Moran Foundation Success: donation of more related items Challenge: finding right staged photo to work with interactive design Contact: Michael Zaidman Business Archives Section Colloquium Exhibit Showcase
The Coca-Cola Company
Theme/Message: The Coca-Cola company’s history of leadership for active, healthy living Where Installed: the hub of the World of Coca-Cola Museum Main Audience: visitors to the World of Coca-Cola Success: It is a selling point Potential for re-use or creation of traveling exhibit Challenge: gaining approvals on messaging to make sure it is consistent, approval for quote from Chairman’s office Contact: Jamal Booker Business Archives Section Colloquium Exhibit Showcase
Fidelity Investments
Theme/Message: Fidelity’s History of Technology Where Installed: floor housing the company’s innovative technology center Main Audience: employees with some client/customer interaction Success: developing video content to play within the timeline Challenge: working with external vendor cross-country (secure transfer of assets and quality control of revisions and edits) Contact: Elena Demetriades Business Archives Section Colloquium Exhibit Showcase
Associated Press
Theme/Message: AP Covers the Assassination of President John F. Kennedy, November 22, 1963 (45 th anniversary, 2008) Where Installed: gallery space on the 15 th floor of AP headquarters Main Audience: AP staff, visitors Success: we figured out how to display individual sheets of fragile wire copy Challenge: to get more of the newsroom staff to come up to the 15 th floor to see it! Contact: Valerie Komor Business Archives Section Colloquium Exhibit Showcase
Caterpillar Inc.
Theme/Message: Caterpillar’s Global Heritage Where Installed: Caterpillar Visitors Center Main Audience: customers, dealers, employees, retirees, general public Success: the ability to tell our story to a larger audience Challenge: working with design restrictions imposed on us by external vendor and resulting conservation issues with display cases Contact: Nikki Thaxton Business Archives Section Colloquium Exhibit Showcase
Norfolk Southern Historical Collection
Theme/Message: Where the Past Meets the Future Daily Where Installed: in museum Main Audience: employees and public Success: it is portable and can be taken to events, talks and on the road Challenge: limited space for images and text Contact: Jennifer Davis Mc. Daid Business Archives Section Colloquium Exhibit Showcase
New York Stock Exchange Archives, NYSE Euronext
Theme/Message: NYSE Euronext Heritage Galleries Where Installed: NYSE Conference Center Main Audience: customers, visitors, executives, employees, etc. Success: opportunity to display archival materials for the first time; destination for visitors Challenge: developing a professional and elegant gallery on a limited budget Contact: Janet Linde & Steve Wheeler Business Archives Section Colloquium Exhibit Showcase
Nationwide Insurance
Theme/Message: Inside the Storm: A History of Nationwide’s CAT Response Where Installed: Archives Main Audience: employees Success: coincided with Nationwide’s annual Heritage Month Celebration Challenge: determining how to present and organize the exhibit Contact: Sadie Allen Business Archives Section Colloquium Exhibit Showcase
Motorola Solutions, Inc.
Theme/Message: Motorola Heritage in Enterprise Solutions Where Installed: corporate cafeteria hallway Main Audience: customers and employees Success: using “hero” images of real customers from our past to help connect with our customers today Challenge: figuring out how to make a Power. Point presentation display in HD vertical format on a monitor without an attached computer Contact: Sue Topp Business Archives Section Colloquium Exhibit Showcase
Marriott International
Theme/Message: Marriott Food & Beverage: 80 Years of Fresh Ideas Where Installed: Corporate Headquarters’ lobby Main Audience: headquarters employees and guests Success: collaboration with the team from the Food & Beverage department Challenge: physical limitations of the exhibit cases Contact: Beth Schuster Business Archives Section Colloquium Exhibit Showcase
THANK YOU!
2c2a2802886dfa3e59b8fe3ec6dea1c0.ppt