Buon Compleanno Συγχαρητήρια για το γάμο σας Ich

Buon Compleanno Συγχαρητήρια για το γάμο σας! Ich vermisse dich! OMC! Comóradh Happy Fi a mea, Valentine Wszystkiego dobrego z okazji rocznicy Sėkmės! Boldog születésnapot! Përshëndetje! ขอแสดงความยนดในการจบการศกษา ! Sweet un ar bymtheg! Happy Valentinsdag! merci beaucoup! Вітаю 1

Oh My Card! Moniroth Chhean Monika Wegrzyniak Grade: 11 th Age: 16 2

Mission Statement Oh My Card! is an online business that allows our customers to put their own creativity on the card. OMC! is also affordable; and we won’t allow language barriers to hinder our customers from customizing their own cards. Opportunity There about 307, 000 people currently living in the United States. There about 38, 000 immigrants in the United States. There are over 30 different languages spoken in the United States. It is very difficult to find a card in another language. 3

Business Profile Type of Business Retail Unique Features: Able to be translated into different languages. Variety of designs, sizes and themes. Our cards are customizable, giving our customer the freedom to create their own cards. Legal Structure Partnership Both have skills that can benefit our business Sharing financial commitment Pool resources and expertise Limited start up costs. 4

Qualifications Have taken Poetry classes Fluent in three languages: English, Polish, and Cambodian. As well as learning Spanish Have taken a Graphic Design Class Have taken eight art classes altogether 5

Consumer Profile By Location By Population Both males and females aged 16 – 45; who have access to the internet. By Personality/ Behavior Nationwide Don’t have the time to go out to the store and choose a card. That can’t keep track or keep forgetting special occasions. By Income Middle income 6

Competitive Advantage Oh My Card! Factors Hallmark Zazzle. com Quality of Product//Service Excellent Good Excellent Price Affordable Location Storefront/ Online Brand/Reputation Very Good Excellent Unique Knowledge Sells more than just cards Customizable Translatable and Personal Profiling 7

Marketing Plan People who want a card in another language. Price Promotion Affordable Marketing Word of mouth Free Samples Website Mix Place Product Online Customizable cards 8

Marketing Plan Awareness Purchase Retention Current & Short Term (1 month -6 months) • Excellent quality • See Before You Buy • Free Greeting Cards with Website link Feature • Business Cards • Translatable • Mailed within a week • Word of mouth • OMC Facebook Page • Personal Profile • Free over sea shipping for military families. Long Term ( 6 months-1 year) Expand Card Business Monthly cost, by phase: $50. 00 Awareness Discounts on Personal Profile Orders $10. 00 Purchase Discounted – Free shipping $20. 00 Retention 9

Cost of Materials/Direct Labor One Translated Birthday Card Definition of One Unit Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit $8. 25 6. 67 min. or. 111 hrs Total Direct Labor Per Unit Material Description Scrapbook Paper Direct Labor Cost Per Unit $0. 92 Cost/Total Quantity Cost Per Unit $11. 99 / 58 $0. 21 $53. 95 $0. 10 Supplies Total Material Cost Per Unit $0. 31 Total Other Variable Costs Per Unit $0. 00 Cost of Sales Per Unit $1. 23 10

Economics of 1 Unit Definition of One Unit One Translated Birthday Card Selling Price per Unit $5. 00 + shipping Direct Labor per Unit $0. 92 Materials per Unit $0. 31 Total COGS per Unit $1. 23 Total Other Variable Costs per Unit $0. 00 Total Cost of Sales $1. 23 Contribution Margin $3. 77 11

Average Monthly Fixed Costs Type of Fixed Cost Monthly Cost Entrepreneurial Stipend $60. 00 Advertising (5000 Business Cards) $60. 00 Depreciation (Computer, Printer, Laptop, etc. ) $140. 35 Utilities (Cell Phone, Internet) $75. 00 Rent (From Home) $10. 00 Total Monthly Fixed Costs $345. 35 12

Time Management Plan Business Schedule for a Typical Week (168 hours) 13

Monthly Sales Projections Break-Even Units 59 cards Total Units 2, 610 cards Full Capacity 13, 230 cards 14

Projected Yearly Income Statement Selling Price Per Unit # of Units Sold Total Sales Total COGS Other Variable Costs Total Variable Costs Gross Profit $5. 00 + shipping 2, 610 cards $13, 050. 00 $3, 210. 30 $9, 839. 70 Yearly Fixed Costs $4, 144. 20 Other Costs/Unforeseen $1, 036. 05 Total Fixed Costs $5, 180. 25 Profit before Taxes $4, 659. 45 Less Estimated Taxes @25% $1, 164. 86 Net Profit $3, 494. 59 15

Start-up Investment Where I will buy this? Item Cost of Item Laptop Best Buy Already Owned Printer Best Buy Already Owned Scanner Best Buy Already Owned Card Supplies AC Moore / Michael’s / Internet Cell Phone AT&T / Verizon $ 53. 95 Already Owned CASH RESERVE covering 3 months of fixed expenses $ 1, 036. 05 Estimated TOTAL START-UP INVESTMENT $1, 090. 00 10 hours x $8. 25 = $82. 50 Total: $1, 172. 50 16

Return …on Investment Annual Net Profit = Start-Up Inv. $3, 494. 59 $1, 172. 50 …on Sales Annual Net Profit Total Sales = 298% $2. 98 27% $3, 494. 59 $0. 27 $13, 050. 00 17

Financing Strategy Source Amount Personal Savings $772. 50 Relatives/Friends $400. 00 Debt Totals: Equity X X $1, 172. 50 18

Business Responsibility Plan We will donate 7% of our annual net profits to the St. Jude Children's Research Hospital, which we will use to hold a card craft day for active patients. We will notify our customers about our donations by putting it on our business cards and our website. 19

Business & Educational Goals Long Term Short Term Business • To provide more options for themes as well as to get all the card designs on our website. We will expand our business by adding personalized invitations to our merchandise. Personal • Moniroth: To graduate in the top 3 of my grade and to get accepted into the college of my choice. • Monika: To graduate in top 10 of my grade and get accepted to the college of choice. • Moniroth: To have a major in criminology as well as a minor in forensics. • Monika: To get accepted into Medical School. 20

Where Magic makes the card Thank you for your consideration of Oh My Card! You may visit us at: www. ohmycard. webs. com 21