BULGARIAN FURNITURE CLUSTER Wisdom alone cannot cure the Bulgarian furniture industry, but the Team work can!… Mrs. Genoveva Christova President
Why in cluster? n n n How to stay competitive in increasing competition? How to keep pace with Europe? How to be noticed when coming from a small country? NGOs FURNITURE MANUFACTURERS UNIVERSITIES DESIGN STUDIOS
Why in cluster? n n n COMPETITIVENESS SPECIALIZATION – COMPETITIVE ADVANTAGES INTERNATIONALISATION/ EXPORT OPTIMISATION + SYNERGY : common purchase of materials, common supply, etc EFFICIENCY MORE BUSINESS!
Who are we? Bulgarian Furniture Cluster is a nationally based business organization, established in 2009. There are 31 members of the cluster divided in following groups: 22 SMEs furniture manufacturers from the whole supply chain ¨ 5 design studios, ¨ 2 NGOs – Association of Bulgarian Designers + CHERGA ¨ 2 educational institutions - ISIA Florence + TU ¨ that have decided to join their resources, capabilities and potential with the purpose to increase their competitiveness at foreign markets!
Who are we?
Where are we?
What are we doing? International Trade Education Trainings FAB LAB Coordination Design Improvement Quick Win Projects
Coordination How we are doing? Leadership (Ambitious + Energetic) n Cluster Coordination n 3 sub-groups: ( markets & logistics, innovation & product development, technology & processes) n Sharing information and resources n Equal treatment of each member (neutrality) n Mutual trust! n
Quick Win Projects n n How we are doing? OP Competitiveness – Clusters grant scheme Individual Grants for each member: technical modernization; ISO 9001, ERP systems, etc CBC Projects: BFC + SFC ESF (BFC + Exemplas/UK) – skills assessment / gaps analysis
International Trade n n Main cluster activity Joint orders – LIGNA GROUP Ltd Joint Marketing Activities - Fair participation, like: ¨ The Sleep Event London 2010 & 2011 ¨ Milano Design Week 2011 (via Tortona) ¨ imm Cologne 2011 ¨ HI Design Valencia 2013 n Trade missions (b 2 b) – Holzcluster Austria; The Chair Triangle in Italy
Sleep event in London 2011 - 2012
Economic data 2012 • Aggregate turnover of about 25 mln. Euros (5. 2 mln Euros directly from cluster orders) • 4 SMEs above 50% from their turnover • Aggregate employment of 2753 people • Economic growth of 14% in the years of crisis ( as per the result in 2012)
RESULTS: 2006 - 2012 n n 5 685 hotel rooms in Europe Preferred supplier for 2 Hotel Groups in Germany
RESULTS: 2006 - 2012 2300 CITROEN showrooms in France 700 finished within the first 6 months of 2012
RESULTS: 2006 - 2012 Dining sets for 12 Home Furniture Stores in Finland
Education Trainings Cluster activity Joint master degree in Design (ISIA Florence + NBU Sofia); graduate placements n ESF (BFC + Exemplas/UK) – skills assessment / gaps analysis n OP Competitiveness ( BFC + University of Leicester, UK) – middle management, supervision, process management n
Design Improvement Cluster activity Design workshops – Black Sea 2010 & 2011 – 8 new products for cluster members n Creation of identity – critical success factor for the future of our business!!! n CHANGES collection in London and Milano n
Design workshop – Black Sea 2011
FAB LAB Cluster activity Cooperation with Sofia Tech Park n Fab Lab (fabrication laboratory) is a smallscale workshop offering digital fabrication ( 3 D Printing) n Innovation & Design n
Conclusions! The myth of Balkans’ individualism or business development via direct competition! n The competitive advantage + smart specialization of each company in the group! n Strategic approach and new way of thinking n Branding and identity n Being noticeable beyond your own borders! n
Thank you very much for your attention! Let’s get clustering!
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