Building of network billboards and advertising constructions in Moscow region Investment memorandum
Carat company Вranches Marketing Direct & CRM have advanced CRM services providing the possibility for enterprises to evaluate the demand for goods/services and advertising presentation their the most valuable qualities. Promotion services is expected to produce through a network of outdoor advertising. Indicators Project Eefficiency Investment 305 422 000 rubles 67 percent investments at 2 -5 years attracted even trashes Net present value 20 543 506 rubles Given discount rate Payback Period Profitability Index PI Internal Rate of Return 2 years 9 months 2, 33 12, 6 % norm in the industry: month: from 18 -24 month. Income from each put in ruble Rate of Refinancing The CB of The Russia: 8 -8, 5 %
Substantiation placement of an advertisement • • • Target consumer of services: Marketing research company. Company represented the real sector of economy Company produce own services/products (not mediator); The greatest number of potential users are location in downtown in business center. Therefore one-sided advertising billboard will be located on areas of bossiness centers, and two-sided advertising billboard will be located on both sides of the route with the most traffic, adjacent to the business center. On the aria of Moscow region city: Lyubertsy, Balashikha, Vnukovo, Zelenograd, Kranogorsk, Odintsovo, Podolsk, Pushkino, Khimki, Shchelkovo Zhukovsky allocated 49 business-centers. Here building billboards are economically suitability (Тhe volume of efficiency audience exceed 200 enterprises)
Substantiation of investment № Article Investment, rubles 1 Мarket advertising Creation making 20 000 2 Banner Making 439 500 Designed working 210 000 4 State tax 147 000 5 Making of marketing billboard 1 020 000 6 Rent of advertising surface , including assembling 51 480 000 7 Total 53 298 500 3 Мarket advertising Creation making. The one design making, it would be moved to a wich would later be moved to a different format banners. Banner Making. In the network advertising will be used in two formats of banners: 3 *6 and 5*15. The cost of complete product is 3000 rubles for banners 3 *6 and 6500 rubles for banners 5*15. Designed working The set of design estimates, Ihe plan location of advertising billboards, wich making advertising company go on through endorsement in The administration of cities of Moscow region.
Effect of investment Long-term projection of financial effect based on the prices: work, services, realized SRM-systems and costs for construction advertising network, and includes financial calculating increased the power of CRM servers that will be included in financial model during 5 years of forecast. Revenue, Rs. 92 193 206 8 428 857 92 1 93 206 92 193 206 Costs Rs. 3 039 477 3 039 477 53 298 500 51 480 000 53 298 500 1, 88 1, 78 1, 69 1, 61 1, 54 1, 88 3 678 700 5 947 711 453 290 648 101 998 838 181 990 956 3 678 700 Investments rub. The discount rate Discounted flow NPV Internal Rate of Return 20 543 506 12, 6
Conclusion of a project Promotion project can provide expansion of volume market but the sale of CRM systems must lead with advertising target pages and demo versions in Internet at the same time. The most part of financial revenes project connected with means that company receive investment from VAT reimbursement. Indicators efficiency show that the project will clear by worked and investment and operating costs but high income only through promotion goods advertising won't bring The estimate project efficiency made through overstated discount rate owing to crisis time. Project’s Internal Rate of Return can cover risks connected with this factor.
Thank you for attention
Скачать презентацию Building of network billboards and advertising constructions in
Invesment memorandum for Aegis.pptx