Building a Successful Plant Propagation Business Presented by Jack Spirko
All Successful Businesses have Abilities There are many but these 6 are critical to success • Market. ABILITY – the ability to tell your story • Refer. ABILITY – the ability for others to tell your story • Profit. ABILITY – the ability to yield a surplus • Repeat. ABILITY – the ability to sell to a customer many times • Adapt. ABILITY – the ability to evolve and be sustained • Scale. ABILITY – the ability to grow sufficiently The Plant Business Has These In Spades
An Example of a Story that Sells a Plant The Phoenix Tears Goji – A True Story – The Best Always Are • Chinese workers on the transcontinental RR brought them to America • Found on a Ranch in Utah in the Sinks of Dove Creek • Survived and Self Propagated for 160 Years • Tested and confirmed to have some of the highest nutrients percentages • The individual that found them make 40 K a year on a 80 foot row of them • But you have to pay him a royalty to tell his story and sell his version • However most of this story applies to all Goji Berries
To Put Things in Perspective Goji Soft Wood Cutting Simply Stuck in Wet Soil for 5 Days
An Orchard that Fuels a Nursery
Cider Apples Going into this Nursery Bitter Sharp • • • Brabant de Bellefleur Cap of Liberty Dufflin Foxwhelp Golden Hornet Sharp • • • Court Pendu Rose Crimson King Esopus Spitzenburg Harrison Northern Spy Rhode Island Greenling Ribston Pippin Zabergau Reinette Sugarloaf Pippin Hyslop Crab Bitter Sweets • • • • Brown Thorn Bulmers Norman Chisel Jersey Cimitiere Coat Jersey Dabinette Ellis Bitter Medaile D Or Muscadet de Deippe Muscadet des Lense Vilberie Yarlington Mill Nehou Sweets • • • • Airlie Red Flesh Pomme Gris Cannon Pearmain Goldrush Grimes Golden Mother Nelson County Crab Roxberry Russet Smith’s Cider Sierra Beauty Virginia (Hewes) Crab Wickson Crab Whitney Crab Yates Yellow Bellflower
Nursery Products of this Orchard • • Scion Wood • Blackberry Cuttings/Layers • Comfrey • Designer Autumn Olive/Goumi Cuttings • Valerian • Southern Wine Grape Cuttings/Scion • Echinacea • Goji (cuttings) • Bee Balm • Aronia (cuttings) • Lemon Balm • Elders (cuttings) • Stone Root • Blood Root • Dream Root Herb Roots/Cuttings/Divisions
The Biggest Product “Information” • Which apples do well in North Central Texas • How well do the apples “classify” in our climate • When do they bloom, set fruit, ripen, drop • Which pests are the biggest issues • Which diseases are the biggest concerns • Which root stocks do the best in our climate • What blends best with Texas apples
Show Me The Money! Getting Really Creative • Commercial Site Development – Huge opportunity with churches, apartments, private schools, corporate campuses etc. • Farm and Ranch Co Management – more on this in a bit • Property Value Increase – flipping land vs. houses • Niche Production – Jujubes for Asian Markets for one example • What other revenue opportunities can you think of?
How To Sell Permaculture The Directive and Three Ethics are the Ultimate Sales Tool! Mr. and Mrs. Landowner what we are able to do with Permaculture is show you can better provide the highest quality food and care for yourselves and your children. We can show you how to do this in a way that will never do any harm to your land or your neighbors land. In fact the land will become more fertile year after year. The techniques and materials we use will also never do anything to harm people, pets or livestock. In fact by eliminating toxic food and replacing it with food better than anything you can buy your family can become healthier year after year. The best part is our systems generate surpluses in abundance which can be continually reinvested so that you can always provide top quality food to your family and continuously improve the natural systems around you. This is something that actually matters and applies directly to you and those you care about. It is something we can help you do now, no political action is required, no massive shift in your lifestyle, just a better way to live though a few gentle shifts we can help you accomplish over a single season or two.
The Perma. Ethos Business Model Flexibility and Adaptability Pays Off Mission Statement – Perma. Ethos establishes, manages and builds thriving community based Permaculture farms. Our farms profit from three primary revenue streams, agricultural production, plant and seed propagation and educational programs. • We will manage both client owned and company owned community farms • We will develop ground breaking and affordable web enabled educational programs • We will cultivate not just plants we will cultivate human beings “The ultimate goal of farming is not the growing of crops, but the cultivation and perfection of human beings. ”
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