BT Mobile 2 0 Roma 13 settembre 2007

BT Mobile 2. 0 Roma, 13 settembre 2007

BT’s mobility journey Mobile 2. 0 (UCC) Evolution Value added services, Collaboration, Presence, Messaging, Conferencing Higher Productivity and breaking down of technological barriers Integration and Convergence of services, platforms and technologies Current evolution (wireless access to company’s applications) Increasing data connections Increasing intra-communities communications (clients, employees, suppliers) Rapid evolution of handsets & access technologies Traditional (separate fixed and mobile worlds) Real Time Communications Network availability Voice and Messaging Communications 1

What is Mobile 2. 0 ? • Seamless communications (neutrality of access and device): you don’t need to worry about where you are or what you have to use to effectively communicate. • Same User Experience: you can use a fixed phone, a Soft-phone or a mobile Phone with the same functionalities, profile and usability • Customer Centricity: you decide how you want to be reached • Wider Communications Experiences: you efficiently exploit the widest range of ways to communicate (fixed mobile voice, email, instant messaging, sms, audio video conferencing, collaboration) 2

Mobile’s role in BT service portfolio Fixed Voice Mobile Data Unified Communications Fixed calling Mobile calling Internet Push email Fixed voicemail Video calling VPN access (Intranet) Fixed conferencing SMS & MMS Integrated voicemail Presence Backup Fixed VAS Mobile conferencing Etc… Mobile voicemail Etc… Instant messaging Machine 2 Machine applications Localization services Etc… Convergence The launch of mobile services allows BT to complete the BT Convergent proposition 3

Positioning and value proposition for BT: “Why MVNO? ” • • BT Italy is well positioned in Italy as the only Telco Operator one hundred percent dedicated to the business market BT Italy is leader in offering convergent solutions (FMC, IP Telephony. ; IP Centrex, UCC) BT already sell complex solutions to their customers by using their direct sales channel (top market) and indirect sales channels to reach SME and SOHO Many of our customers are asking for a full outsourcing of their telco services (including mobile services) There is a strong opportunity for BT to become the first Telco Operator in Italy, fully dedicated business market, with an integrated offer, both Mobile and Fixed, and with innovative and competitive convergent solutions 4

Negotiation background: “why Vodafone? ” • BT asked all MNOs to provide access to their mobile networks. Some of them were willing to negotiate; some of them refused to start talking. It has been defined a Mo. U with H 3 G which was however never signed • February 27, 2007 BT Italia (“BT”) and Vodafone Italia (“VO”) entered into a memorandum of understanding for the purpose of enabling – through the provision of certain access services to VO network - BT to perform mobile services in its capacity of ESP(“MOU”). 5

High Level Project Plan 15/052007 Processes and Systems Developments Processes design 30/052007 User requirements Feasibility study Hardware procurement Implementation Installation and test LAUN CH Network Developments Vendor Selection End of 2007 30//07207 Network Design Go-to-market Plan Product Plan Sales plan Communicatio n Plan 6

Sometimes innovation is ineffective … 5 Voicemails! Meetings All Day u there? “Have a Minute? ” 15 Attachments!! 20 E-Mails! Information Overload • Too many devices • Anywhere/anytime Technology Limits • Disparate solutions • Disparate access 7

Why does BT make the difference ? People Employees • Managed Messagging • AAI, One. Security • Internet Data Center • IP Telephony • Mobile. Xpress • Corporate Fusion Suppliers Customers Applications Email Devices Partners PDA LOB Apps Enterprise PC Personal Database PBX/Centrex Laptop Telephone • • • IP centrex Lan Management BT Business Voice VIP MPLS ………. Mobile Services Web Server Infrastructure A convergent and integrated approach for every Business Communications need 8

The concept Collaboration Messaging, (email, IM, UM) PC PDA Desk Phone Telephony Whatever you’re using Blackberry Whatever you’re doing Mobile Phone Contact Center, IVR Audio Conferencing Wherever you are At your Desk In the Air Branch Office On the Road At Home Head Office Driving people-centric communications 9

The path towards UCC is certainly complex and customers need to work with experienced partners Traditional Data Infrastructure • Private Line • Any-to-Any • Class of Service • Gigabit/s • Security • LAN/WLAN Messaging, Collaboration & Conferencing Converged Voice & Data (Network) • PABX’s Unified Communications Converged Fixed & Mobile IP Enabled Voice Estate Traditional Voice Estate • IP PABX’s • IP Handsets • Integrated Applications • Greater Efficiency Converged Flexible Worker MPLS Data Infrastructure • Frame Relay • ATM • Voice VPN’s • Key systems • Home-worker • Roaming • Reduced Building Estate • Vo. IP • Hosted IPT • Site & Net FMC • Web • Audio • Video • Mail • Voice mail • Push Mail • SMS • Fax • Instant Mess. 10

Bringing it all together 11

Bringing it all together 12