Briefing to Portfolio Committee Departmental Strategic Plan and

Briefing to Portfolio Committee Departmental Strategic Plan and Annual Performance Plan Date: 17 April 2012

Legislative and Policy Mandate • Tourism Act, 1993 (Act No 72 of 1993) as amended, makes provision for the promotion of tourism. • The White Paper on the Development and Promotion of Tourism in South Africa (Tourism White Paper of 1996) provides a framework and guidelines for the development and promotion of tourism in South Africa with the vision to develop the tourism sector. • Industrial Policy Action Plan 2 (IPAP 2) identifies tourism as an important driver of both domestic consumer spending and foreign exchange earnings. • The New Growth Path identifies tourism sector as one of the six (6) key sectors to be prioritised to support employment creation. • Tourism has been identified in the outcome approach to service delivery (outcome 4, 7 and 11) as one of the sectors in which growth and employment opportunities could be leveraged. 2

Tourism Sector Priorities • Policy, strategy, regulations, governance, and monitoring and evaluation ØResearch, information and knowledge management. ØPolicy and legislative framework. ØCollaborative partnerships. ØPrioritising tourism at national, provincial and local government level. • Tourism growth and development – demand ØMarketing and brand management. ØDomestic tourism ØRegional tourism ØBusiness and events tourism • Tourism growth and development – supply ØRelevant capacity building ØNiche-product development and rural Tourism ØProduct information ØResponsible tourism ØInvestment promotion ØQuality assurance 3

Tourism Sector Priorities Cont… • People development ØTransformation ØDecent work ØService excellence ØCommunity beneficiation • Enablers of growth ØGeneral tourism awareness among South Africans. ØSafety and security ØInternational and regional airlift ØGround transportation ØDomestic airlift 4

Department’s Priorities The department’s key priorities include: • Job creation • Promoting decent work in the tourism sector • Rural, cultural and heritage tourism • Domestic tourism • Skills development • Quality assurance • Service excellence • Sector transformation • Opportunities for youth • Entrepreneurship • Increasing investment in the tourism sector • Responsible tourism • Expanding tourism infrastructure • Product development • Stakeholder coordination and partnerships • Information and knowledge management • Growing the market looking at both domestic and foreign tourists. 5

Review of the NDT Mandate Creation of the stand alone NDT (April 2009) Review of the mandate of the new NDT (Oct 2010) • Created around existing functions in DEAT that served the tourism sector • Focus on sound governance foundation to operationalise the President’s proclamation of the standalone department. • Election Manifesto • 2009 Medium Term Strategic Framework • 12 Government Outcomes • New Growth Path • National Tourism Sector Strategy • Identification of NDT priorities • Draft Tourism Bill, 2011 • Draft South Africa’s International Relations Strategy • Review of NDT • Strategy and • organisational design Review of the NDT VISION, MISSION, VALUES. Review of operations and functionality Redesign of departmental structure 6 6

Vision • A catalyst for tourism growth and development in South Africa. Mission A strategy focused department, committed to create a conducive environment for growing and developing tourism through: • Innovation; • Strategic partnerships and collaboration • Providing information and knowledge management service; and • Strengthening institutional capacity Values Performance Values and Descriptions • Innovative: Leveraging of resources and partnerships to optimise delivery to our stakeholders; and responsive to change. • Ethical - Good Corporate Governance: Encapsulates principles of Integrity, Transparency and Accountability. • Customer Focus: Provide services and solutions in a manner that is efficient and which are effective and responsive. People’s Values and Descriptions • Empowerment (Growth, Training, Develop, Skills): Create an environment conducive for our people’s Growth and Development. • Integrity: We will act with integrity by being accountable, showing respect and serving with honesty, respect and trustworthiness. • Recognition (Appreciated, Get Support, and Fairness): We want to be an organisation that values its own people by ensuring fairness of the systems and processes, supportive, recognising and rewarding performance. 7

NEW NDT STRUCTURE MINISTER DEPUTY MINISTER NATIONAL DEPARTMENT OF TOURISM CFO ODG INTERNAL AUDIT OFFICE OF THE CHIEF OPERATIO NS OFFICER BRANCH INTERNATIONAL TOURISM MANAGEME NT 8 BRANCH DOMESTIC TOURISM MANAGEME NT BRANCH POLICY AND KNOWLEDG E SERVICES SECRET

Departmental Goals Strategic Outcome Oriented Goal Achieve good corporate and cooperative governance. Tourism priorities integrated within other sector departments, provincial and local government’s planning. Improve impact of tourism on the livelihood of all South Africans Improved Tourism Sector Research, Information and Knowledge Management. Goal Statement Provide comprehensive corporate support service to the department to ensure good governance. Render policy frameworks, stakeholder management and planning related support services at provincial and local government level by analyzing and participating in their planning processes. To monitor and evaluate the implementation of tourism programmes, strategies and policies. To advance Research, Information and Knowledge Management within the tourism sector. 9 Links to Government Outcomes Outcome 12: An efficient, effective and development oriented public service and an empowered, fair and inclusive citizenship. Outcome 4: Decent employment through inclusive economic growth. 9

Departmental Goals Strategic Outcome Oriented Goal Increased contribution of the tourism sector to inclusive economic growth. Improved levels of competitiveness and sustainability in the tourism industry. Strengthened regional, and international collaboration and partnership. Goal Statement Government Outcomes Profile regions and develop appropriate support packages that respond to tourism development and growth needs. Increased contribution of the tourism sector to economic growth through analysis of international markets and strategic interventions. To promote responsible tourism best practices to inculcate a culture of responsible tourism in South Africa. Strengthen Regional, and International collaboration and partnerships through bilateral and multilateral engagements. Outcome 4: Decent employment through inclusive economic growth. 10 Outcome 4: Decent employment through inclusive economic growth. Outcome 10: Outcome 11: Create a better , a better and a better world. 10

Organisational Risks Mitigating Factors Chief Operations Officer Lack of specialised skills, (e. g. ) Information Communication Technology (ICT), Communication, Forensic and Performance Audit. Skills audit (Assess impact, readiness of employees etc). Recruit persons with these skills. Co-sourcing for these skills. Realignment exercise to be conducted. Lack of buy-in of employees into the departmental processes. Improve communication and conduct workshops to Branches (i. e. Change management). Contravening legislation and/ or contractual obligations. Legal services to be consulted. Monthly monitoring of assets and perform reconciliation of asset register. Non-compliance with legislation (e. g. ) PFMA and Treasury Regulations. Financial delegations, policies and procedures adequately aligned to the legislation. Implement the provisions of the Minimum Information Security Standards (MISS). Increase awareness training for 11 staff members. Inadequate asset management. Security of information, risk to the state. 11

Organisational Risks Cont… Risks Mitigating Factors Chief Operations Officer Inability to drive Tourism communications • agenda (not utilizing media space and obtaining insufficient media content). Enhance interaction with third parties and strategic stakeholders, to ensure sufficient media content and adequate utilisation of media space. Build stakeholder network. Conduct research (qualitative and quantitative). Policy and Knowledge Services Non-compliance with tour guiding legislation and regulations. Unavailability of data / information. Inadequate platforms for electronic research information (Euromonitor, Official Airline Guide ect. ). 12 Enter into Enforcement compliance. agreement with Law agencies to monitor Purchase data from other data resources. Upgraded/improved IT infrastructure in the new location (hard and software). 12

Organisational Risks Mitigating Factors International Tourism Insufficient market insight Undertake an indepth market analysis (Country and/ or region) Inadequate or undefined strategic approaches Develop market specific strategic intervention. Global economic recession Focus on new markets to maintain SA competitive advantage in tourism Insufficient or inadequate air access (capacity Engage the Department of Transport on and quality) negotiations on air bilateral Non implementation and monitoring of • international agreements • • Lack of capacity and skilled officials Identify all international agreements; Actively plan follow up engagements; Prepare analytical dossiers and follow up on presidential/ ministerial outcomes of international engagements Create training and development opportunities for officials 13 13

Organisational Risks Cont… Risks Mitigating Factors Domestic Tourism Lack of alignment of our strategy to other existing strategies across the three spheres of government resulting in implementation challenges. Lack of capacity to deliver on new targets Insufficient data to inform Consultations with provinces from primary planning stages to ensure that provinces provide input and aligns their strategic plans with NDT; Integrated planning and coordinated efforts. Efficient utilisation of existing structures such as the premier’s intergovernmental forums, EPWP forums to ensure seemliness integration and coordination of efforts. Consideration of local government by laws seeing that they will directly impact on the implementation of projects/programmes. Strengthen effectiveness of MINMEC. Prioritisation of filling of post based on the need on the ground Inculcating the culture of learning Encourage learning through participation at key industry events Allocation of resources to ensure engagement in capacity building/training initiative of staff on critical training areas. 14 Conduct research to inform strategic plans; 14

Programme 1: Chief Operations Officer Purpose • To provide strategic leadership, centralised administration, and executive support and corporate services. 15 15

Strategic Outcome Oriented Goal: Achieve good corporate and cooperative governance. Strategic Objective: Effective organisational performance management system. Programme Performance Indicators Baseline Medium-Term Targets 2012/13 2013/14 2014/15 1. Percentage 100% compliance with implementation. provisions of government’s performance and risk management prescripts. 100% compliance. 2. Intergovernmenta 100% l integration and implementation support system NDT developed and implemented. 100% compliance. 16 16

Strategic Objective: Capable and skilled workforce. Programme Performance Indicators Baseline Medium-Term Targets 2012/13 2013/14 2014/15 3. Percentage of Current vacancy Maintain vacancy rate: 9%. vacancy rate at (Funded posts). 5%. at 5%. 4. Percentage implementation of Workplace Skills Plan (WSP). 83% of courses 100% attended. implementation. implementatio n. 100% of planned 100% implementation. training interventions implemented. 5. Percentage 100% implementation of Performance Management Development System (PMDS). 100% implementation. implementatio n. 17 100% implementation.

Strategic Objective: Capable and skilled workforce (cont. . . ) Programme Performance Indicators Baseline 6. Number of interventions on HIV/ AIDS and Employee Health Wellness (EHW) conducted. 3 interventions 4 interventions. on HIV/AIDS and Employees Health Wellness (EHW) conducted. Medium-Term Targets 2012/13 7. Percentage None. compliance on management of labour relations cases in line with prescripts. 100% compliance. 18 2013/14 2014/15 4 interventions. 100% compliance.

Strategic Objective: Capable and skilled workforce (cont. . . ) Programme Performance Indicators Baseline Medium-Term Targets 2012/13 8. Percentage 54% women. representation f o designated groups. 2. 72% disability. 2013/14 2014/15 Maintain minimum 50% women representation. Maintain minimum 4% minimum 5% disability rate. 93% black Maintain representation. minimum 89% . black representation. 19 Maintain minimum 89% black representation.

Strategic Objective: Efficient service delivery. Programme Performance Indicators Baseline Medium-Term Targets 2012/13 2013/14 9. Percentage Approved DT 100% N 100% implementation MSP. implementation of Information of Phase Two. of Phase Three. Technology Strategic Plan (ITSP). 10. Uptime of 9% up-time. network and services availability. 2014/15 Review of ITSP and 100% implementation of Phase One. Maintain 97% upup-time. Maximum of 3% service time. 20

Strategic Objective: Reach out to tourism stakeholders through targeted communication. Programme Baseline Performance Indicators Medium-Term Targets 2012/13 2014/15 100% implementatio n. 11. Percentage 100% implementation of implementation. the annual implementation plan of the Communication Strategy. 2013/14 100% implementati on. Strategic Objective: Effective Internal Audit Services. Programme Baseline Performance Indicators Medium-Term Targets 2012/13 21 2014/15 100% implementatio n. 12. Percentage of 100% completion of implementation. approved rolling three (3) year strategic and one (1) year operational plan. 2013/14 100% implementati on.

Strategic Objective: Corporate legal support. Programme Performance Indicators Baseline Medium-Term Targets 2012/13 2013/14 2014/15 13. Percentage 100% compliance with compliance. case management requirements. 100% compliance. 14. Percentage 100% compliance with compliance. agreed service delivery standards. 100% compliance. 15. Percentage None. compliance with Legislative Programme of the Department. 100% compliance. 16. Percentage of None. tourists’ complaints referred to appropriate authorities for a resolution within 100% of tourists’ complaints referred to authorities. 22

Strategic Objective: Economic, efficient and effective use of departmental resources. Programme Performance Indicators Baseline Medium-Term Targets 2012/13 2013/14 2014/15 17. Percentage 100% ompliance 100% c compliance with regulatory compliance. financial and requirements. supply chain management regulatory requirements. 100% compliance. 18. Percentage of procurement compliance from enterprises with B-BBEE status level 1– 4 contributor. 100% compliance. 58% of 100% expenditure on compliance. procurement rom f BBBEE and BEE enterprises. 23

Programme 2: Policy and Knowledge Services Purpose • To support sector policy development and evaluation, research and knowledge management, promotion of transformation and responsible tourism. 24

Strategic Outcome Oriented Goal: Improve impact of tourism on the livelihood of all South Africans. Strategic Objective: Monitoring and evaluation of tourism sector performance, strategies and policies. Programme Performance Indicators Baseline Medium-Term Targets 2012/13 1. Frequency of the 2010 State state of tourism Tourism reports. 2. Number of impact evaluation reports for the tourism sector and NDT initiatives. of 1 2013/14 1 1 2 (phase 2 of 2 SRI evaluation and Etheya SRI awards). 1 Impact Evaluation of Indaba and Tourism Enterprise Partnership. Phase 1 evaluation. 2014/15 3. National Tourism Monitoring and Sector Strategy evaluation framework (NTSS) for the NTSS. implementation reports. 25 2011/12 NTSS Annual Progress Report. 2012/13 NTSS Annual Progress Report. 2013/14 NTSS nnual A Progress Report.

Strategic Objective: Monitoring and evaluation of tourism sector performance, strategies and policies (cont. . . ) Programme Performance Indicators 4. Number tourism forecasting models developed. Baseline Medium-Term Targets 2012/13 of Draft forecasting model on jobs initiated/develop ed. 5. Number of M&E framework oversight reports developed for on departmental entities and partners. 1 (jobs model 1 finalised). 1 (tourist arrivals initiated). 2013/14 2014/15 1 4 SAT oversight 4 SAT reports. oversight reports. 4 TEP oversight 4 TEP reports. oversight reports. 26

Strategic Outcome Oriented Goal: Tourism priorities integrated within other sector departments, provincial and local government’s planning. Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination. Programme Performance Indicators Baseline Medium-Term Targets 6. Number of tourism-related policies, strategies and frameworks reviewed and developed. (resilience 2 National Tourism Sector 3 Strategy (2011). strategy initiated. Tourism White Paper of Review of the 1996. Tourism Safety and Awareness Strategy. Quarterly policy Tourism Act (1993. ) Tourism Amendment Act watch released. 2012/13 (1996). Draft Tourism Bill (2010). Tourism Structure Budget Domestic Strategy. Tourism Crisis 27 Management 2013/14 2014/15 2

Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination (cont. . . ) Programme Performance Indicators Baseline 7. Framework for the alignment and integration of NTSS at provincial and local government developed and implemented. Framework for the budget structure developed. Budget structure submitted National Treasury approval. 8. Capacity Building Programme targeting Municipalities initiated. Local Government Tourism Growth and Development programme. Tourism Training Programme for Municipalities developed. 9. Number of initiatives facilitated to reduce barriers to tourism 2 Mo. U signed with 2 the Department (Implementation of Home Affairs. of the Mo. U with Home Affairs). 28 Review report of Annual tourism State of Airlift Medium-Term Targets 2012/13 2013/14 2014/15 Support implementation f o to of framework. Report on for progress achieved developed. Initiate the implementation of capacity building programme. Progress report on implementation capacity building of municipalities developed. 2

Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination (cont. . . ) Programme Performance Indicators Baseline 10. Number of initiatives and platforms aimed at improving stakeholder engagement within tourism industry. Intergovernmental Relations Framework Act of 2005. Medium-Term Targets 2012/13 3 3 (Quarterly intergovernmental coordination working group meetings convened). Intergovernmental Electronic Relations Stakeholder database. Engagement NDT Framework for Framework. Stakeholder engagement implemented. 29 2013/14 2014/15 3

Strategic Outcome Oriented Goal: Improved Tourism Sector Research, Information and Knowledge Management. Strategic Objective: Provide Knowledge Management for tourism sector. Programme Performance Indicators 11. Number information knowledge systems services developed maintained. Baseline Medium-Term Targets 2012/13 of 1 and e-Library. and 2013/14 2 2 (Tourism Knowledge Portal and Electronic Events Calendar). 12. National Visitors NVIF brand Implementation Information approved. report. Framework NVIF) ( developed and implemented. 30 2014/15 2 Implementation Support the report. implementation f o NVIF framework. Progress report on implementation developed.

Strategic Objective: Provide Knowledge Management for Tourism Sector (cont. . . ) Programme Performance Indicators Baseline 13. Number of National ourism T information Gateways (NTIG) operational. Framework for 2 gateways (air 1 air based. and land based) National 2 land based. operational. Tourism Information Gateways. Medium-Term Targets 2012/13 14. Standardized Knowledge Management Framework for the tourism sector developed and implemented. Knowledge Management Framework implemented. 31 2013/14 Knowledge Management Framework implemented. 2014/15 1 air based. 2 land based. Knowledge Management Framework implemented.

Strategic Objective : To professionalise tourist guiding services. Programme Performance Indicators Baseline 15. Feasibility of regulating cross border tourists guiding activities between SADC countries that share orders b with RSA investigated. Feasibility study report. Mo. U with 1 Implementation Draft neighbouring of the Mo. U. Framework on country on the harmonising harmonisation of guiding tourist guiding standards. across the boarders 31 March 2013. Draft framework updated and approved. 16. Ensure compliance with the tourist guiding legislation and regulations. Strategy to professionalis e tourist guiding. Medium-Term Targets 2012/13 Integration of tourist guiding module into the law enforcement agencies training programme. Create awareness on tourist guiding registration. 32 2013/14 2014/15 Training reports. Create awareness on tourist guiding registration.

Strategic Objective : To professionalise tourist guiding services (cont. . . ) Programme Performance Indicators Baseline Medium-Term Targets 2012/13 2013/14 2014/15 on the Skills 17. Development Strategy to Report and professionalise implementation of the development integration of tourist guiding. training reports. standards for recommendations in tourists the guiding. professionalization of tourist guides strategy. 18. Protocol for Audit of the tourist Implementation of the System reporting guides register audit ecommendation r standardised. system and initiated. database. Skills development reports. 19. Rules of Strategy to Mo. U on rules of engagement professionalise engagement with &guidelines tourist guiding. stakeholders. between the NDT and Tourist guiding 33 stakeholders. Implementation of Mo. U on rules of engagement with stakeholders. Implementatio n of Mo. U on rules of engagement with stakeholders. System report.

Strategic Objective: Manage and conduct tourism research to inform tourism growth and development. Programme Performance Indicators 20. Number research studies conducted. Baseline Medium-Term Targets 2012/13 2013/14 2014/15 5 research studies conducted through Universities. research Economic cases for 2 tourism study initiated. studies conducted Skills audit review internally. report for new markets initiated. 5 research studies conducted through Universities. 2 research studies conducted internally. 3 (bed nights spent in 3 rural areas, projects owned and led by communities and participation of communities in 34 tourism). 3 3 of 2 conducted and 2 initiated Cultural and Heritage tourism research reports. 21. Number of baseline tudies s conducted on tourism indicators identified in the NTSS.

Strategic Objective: Manage and conduct tourism research to inform tourism growth and development. Programme Performance Indicators Baseline 22. Standardized National Tourism Research Framework for Framework. the tourism sector developed and implemented. Medium-Term Targets 2012/13 2013/14 Progress report on implementation of the Research Framework. 2014/15 Implementation of the Research Framework. Progress report on implementation of the Research Framework. Progress reports. Progress report. Indicator table. Proposal on the Progress reports. establishment of the Tourism Journal. Tourism research colloquium. 35

Strategic Outcome Oriented Goal: Increased contribution of tourism sector to inclusive economic participation. Strategic Objective: Increase compliance with the gazetted tourism charter. Programme Baseline Performance Indicators Medium-Term Targets 2012/13 2013/14 2 reports System 23. Number of reports on Monitoring the tourism criteria in (biannual). implementation enterprises using place (DTI). report. tourism sector verification scorecard. 2014/15 System implementation and reporting. 24. Annual report None published on public sector spend on empowered tourism goods and services. 1 Annual report. 1 1 25. Number of reports on None the extent of empowerment from PPP’s, concessions, and assets disposal by state entities in tourism. 1 1 36 1

Strategic Objective: Increase compliance with the gazette tourism charter (cont. . . ) Programme Performance Indicators Baseline Medium-Term Targets 2012/13 2013/14 - 2014/15 26. Number of reports None on the state of sector transformation. 1 27. Tourism B-BEE None Charter Council established and operational. Charter council with Functional Secretariat. 37 1

Strategic Outcome Oriented Goal: Improved levels of competitiveness and sustainability in the tourism sector. Strategic Objective: To promote Responsible Tourism best practice. Programme Performance Indicators Baseline 28. Development nd a implementation f o the National Minimum Standards for Responsible Tourism (NMSRT) Accreditation System for certification agencies facilitated. National Minimum Standard and Responsible Tourism (NMSRT). Medium-Term Targets 2012/13 Develop incentives to encourage implementation. 2013/14 Roll-out of tourism incentives to encourage implementation (Monitoring of implementation). Develop toolkits Implementation of the for Certification toolkit for Certification Agencies and Tourism businesses. (Monitoring of implementation). 38 2014/15 Monitoring and produce report on implementation of NMSRT. Facilitate revision of NMSRT with SABS.

Strategic Objective: To promote Responsible Tourism best practice (cont. . . ) Programme Performance Indicators Baseline 2012/13 2013/14 State of responsible tourism report for hospitality subsector (Implementation Readiness assessment). Progress report on the implementation f o National Responsible Tourism strategy. 2014/15 Implement phase one of annual action plan. Progress report on the implementation f o National Responsible Tourism strategy. o National Climate Implementation f Implementation Change and of phase one of phase two of the of phase three of action plan. the action plan. Tourism Action the action plan. Plan. 29. Development None. and implementati on of the National Responsible Tourism Strategy. 30. National Tourism response programme for climate change developed and implemented. Medium-Term Targets 39

Strategic Objective: To promote Responsible Tourism best practice (cont. . . ) Programme Performance Indicators Baseline 31. Community None participation programme developed and implemented. Medium-Term Targets 2012/13 2013/14 2014/15 Develop community capacity building initiative for sustainable tourism. Identify areas for community beneficiation Capacitate one community in each province. Develop a pilot project for implementation of Tourism UA compliant City destination. Capacitate one community in five provinces. 32. Tourism UA Action Conduct research on number and Universal Plan. quality of Tourism Accessibility UA compliant (UA) Action establishments and Plan developed attractions. and implemented. Progress report on implementation of UA Action Plan and status of Tourism UA compliant City destination. Develop framework Develop incentives Implement and requirements for UA compliance. incentives for UA compliant UA compliance. City destination. 40

Programme 3: International Tourism Purpose • To provide strategic political and policy direction for the development of South Africa’s tourism potential throughout various regions of the world. 41

Strategic Outcome Oriented Goal: Increased contribution of the tourism sector to inclusive economic growth. Strategic Objective: To provide international tourism market (country and/or region) analysis to inform strategic interventions. Programme Performance Indicators Baseline 1. Number of country None profiles developed and updated per year. 2. Number of regional* None profiles developed and updated per year. 3. Market intervention None toolkit developed. Medium-Term Targets 2012/13 2013/14 2014/15 180 180 2 4 additional. 8 additional. Concept document developed. Phase one of the Phase two of the recommendations n i in the concept document implemented. *A region in this context refers a cluster of selected countries with tourism potential 42

Strategic Objective: To provide international tourism market (country and/or region) analysis to inform strategic interventions. (cont. . . ) Programme Performance Indicators Baseline 4. Number of None strategic interventions introduced for selected tourism markets. 5. Number of SA None missions abroad supported for tourism mainstreaming. Medium-Term Targets 2012/13 - 2013/14 2014/15 43 8 additional. 4 4 additional. 12 additional.

Strategic Outcome Oriented Goal: Strengthened Regional, Africa and International collaboration and partnership. Strategic Objective: To utilise bilateral and multilateral engagements to advance the tourism national, regional, Africa and global agenda. Programme Performance Indicators Baseline 6. Annual report on None international (bilateral/multilateral) agreements and strategic national priorities facilitated. 7. Number of 5 multilateral fora for which participation is supported. Medium-Term Targets 2012/13 2013/14 2014/15 1 1 1 7 8 (1 additional) 9 (1 additional) 44

Programme 4: Domestic Tourism Purpose • To provide political, policy and strategic direction for the development and growth of sustainable domestic tourism throughout South Africa. 45

Strategic Outcome Oriented Goal: Increase contribution of the tourism sector to inclusive economic growth. Strategic Objective: To facilitate the implementation of appropriate support packages for regions. Programme Performance Indicators Baseline Medium-Term Targets 2012/13 2013/14 2014/15 1. Number of None. Provincial profiles developed. 09 Profiles updated. 2. Number of regional support packages delivered, informed by relevant strategies (e. g. rural strategy) per year. support 02 Regional 02 support packages delivered. developed. o National omestic Implementation f D Domestic tourism campaign the Tourism Strategy. initiated. None. Domestic Tourism Strategy. 46 02 support packages delivered. Implementation of the Domestic Tourism Strategy.

Strategic Objective: To facilitate the implementation of national tourism imperatives Programme Performance Indicators Baseline 3. Total number of 45 tourism products supported through the social responsibility funding (Expanded Public Works Programme). Medium-Term Targets 2012/13 50 47 2013/14 50 2014/15 50

Strategic Objective: To facilitate the implementation of national tourism imperatives (cont. . . ) Programme Performance Indicators Baseline Medium-Term Targets 2012/13 4. Number of Annual National national Tourism Career programmes Expo (NTCE) supported. Report. 2012. Curriculum Analysis & Evaluation Report. Educator eminar S Report. Research report. Tourism Leadership Dialogues Reports 48 2013/14 2014/15 National Tourism Career Expo (NTCE) 2013. National Tourism Career Expo (NTCE) 2014. Curriculum analysis report. Curriculum curriculum analysis report. 9 Educator Capacity Development seminars held. 6 annual tourism leadership dialogues facilitated. 9 Educator Capacity Development Seminars held. 6 annual tourism leadership dialogues facilitated.

Strategic Objective: To facilitate the implementation of national tourism imperatives (cont. . . ) Programme Performance Indicators Baseline 4. Number of national programmes supported (cont. . . ) Customer ervice S Delivery Reserch Report in South Africa, 2009 available. Service Excellence Requirement implemented. Customer ervice S Delivery Research Report in South Africa, 2009 available. Implementation of phase two based on the recommendation s of the strategy – national campaign. Medium-Term Targets 2012/13 49 2013/14 Developed orms n and standards for service excellence. 2014/15 Create awareness of norms and standard for service excellence. Report on the Awareness analysis of the creation report campaign. (as per recommendation s of the analysis report.

Strategic Objective: Provide support to SMME for economic development and job creation. Programme Performance Indicators Baseline Medium-Term Targets 2012/13 2013/14 2014/15 5. Number of rural 500 enterprises supported per year. 530 0 6. Number of enterprises 25 supported to grow through mentorship. 50 0 7. Number of businesses 170 supported with market access. 170 180 0 8. Number of members 3 150 of the designated groups (Historical Disadvantage Enterprises) upported s per year. 3 351 3 365 0 HDE enterprises supported. 50

Strategic Objective: Provide support to SMME for economic development and job creation. Programme Performance Indicators Baseline Medium-Term Targets 2012/13 2013/14 2014/15 9. Number of enterprises trained (Skills None development, tourism awareness, customer service, toolkits and business skills). 3 250 0 10. Number of full time equivalent jobs 5 000 supported through tourism enterprise partnership per year. 5 000 0 Strategic Objective: Create employment opportunities by implementing tourism projects targeted at the unemployed. Programme Performance Indicators Baseline Medium-Term Targets 2012/13 11. Number of FTE jobs created through 5 270 the social responsibility Implementation programme (EPWP) per year. 51 5 054 2013/14 5 889 2014/15 6 003

VOTE 35 Estimates of National Expenditure (2012 ENE) 52

Departmental MTEF Baseline (Per Programme) Chart Title 25% 14% Chart Title Administration Policy and Knowledge Services International Tourism Domestic Tourism 25% 3% 14% 58% 3% 58% 53 Administration Policy and Knowledge Services International Tourism Domestic Tourism 3% 2014/15 25% 14% Administration Policy and Knowledge Services International Tourism Domestic Tourism 57%

Departmental MTEF Baseline (Economic Classification) 1% 13% 75% Chart Title 0. 5% Compensation of Employees Goods and Services 11% Interest on Leases Transfers and Subsidies 0. 01% Capital Assets 13% 77% 54 0% Compensation of Employees Goods and Services 10% Interest on Leases 0. 01% Transfers and Subsidies Capital Assets 13% 76% Compensation of Employees Goods and Services Interest on Leases Transfers and Subsidies 10% Capital Assets 0. 01%

Departmental 55

MTEF Baseline – Administration (Per Subprogramme) Chart Title 12% 17% 8% 62% Chart Title Ministry Management Corporate Affairs Office Accomodation 18% 12% 8% 61% 56 Ministry Management Corporate Affairs Office Accomodation 18% 8% 61% Ministry Management Corporate Affairs Office Accomodation

MTEF Baseline – Administration (Economic Classification) Chart Title 2% 48% Compensation of Employees Goods and Services Interest on Leases Transfers and Subsidies Capital Assets 0. 1% 50% 2% 0. 1% 49% 57 Chart Title Compensation of Employees Goods and Services Interest on Leases Transfers and Subsidies 49% Capital Assets 2% 0. 1% 49% Compensation of Employees Goods and Services Interest on Leases Transfers and Subsidies Capital Assets

Administration 58

MTEF Baseline – Policy and Knowledge Services (Per Sub-programme) Chart Title Policy, Research, Monitoring and Evaluation Management 0. 4% 2% 2% Chart Title Policy Development and Evaluation 0. 4%% 2% 2 Research and Knowledge Management Policy Development and Evaluation Research and Knowledge Management South African Tourism 96% 0. 4%% 2% 2 South African Tourism Policy, Research, Monitoring and Evaluation Management Policy Development and Evaluation 96% Research and Knowledge Management South African Tourism 59

MTEF Baseline – Policy and Knowledge Services (Economic Classification) Chart Title 3% 2% 0. 1% Chart Title Compensation of Employees 96% 3% 0. 1% 1% Goods and Services Chart Title Compensation of Employees Goods and Services Transfers and Subsidies Capital Assets Transfers and Subsidies 96% Compensation of Employees Goods and Services Transfers and Subsidies Capital Assets 96% Capital Assets 60

Policy and Knowledge Services 61

MTEF Baseline – International Tourism (Per Subprogramme) Chart Title 20% 8% 27% Chart Title International Tourism Management Americas and Caribbean Europe 25% Africa and Middle East Asia and Australasia 9% 20% 25% 27% 20% Chart Title International Tourism Management Americas and Caribbean Europe 25% 27% Africa and Middle East Asia and Australasia 62 20% International Tourism Management Americas and 9% 20% Caribbean Europe Africa and Middle East Asia and Australasia

MTEF Baseline – International Tourism (Economic Classification) Chart Title 1% 2% 2% 11% 32% Compensation of Employees 55% Goods and Services Transfers and Subsidies Capital Assets 11% Compensation of Employees 55% 32% Goods and Services 32% Compensation of Employees 55% Goods and Services Transfers and Subsidies Capital Assets 63 Transfers and Subsidies Capital Assets

International Tourism 64

MTEF Baseline – Domestic Tourism (Per Subprogramme) Chart Title 3% 4% 7% Domestic Tourism Management: Southern Region Domestic Tourism Management: Northern Region Social Responsibility Implementation Strategic Partners in Tourism 82% 3% 3% 8% Domestic Tourism Management: Southern Region Domestic Tourism Management: Northern Region Social Responsibility Implementation Strategic Partners in Tourism 82% 65 Chart Title 3% 3% 3% 8% Domestic Tourism Management: Southern Region Domestic Tourism Management: Northern Region Social Responsibility Implementation Strategic 82% Partners in Tourism

MTEF Baseline – Domestic Tourism (Economic Classification) 0. 4% Chart Title 0. 5% 10% 11% 10% 7% 9% 7% Compensation of Employees Goods and Services Transfers and Subsidies Capital Assets 80% 0. 5% Chart Title Compensation of Employees Goods and Services Transfers and Subsidies Capital Assets Goods and Services 83% Transfers and Subsidies Capital Assets 66 83%

Domestic Tourism 67

Thank You 68