Brief A Review of the AFP 90 -Day

Brief A Review of the AFP 90 -Day Trial Offer & Mobile Marketing Tips 13 October 2011

About Kaptivate We help non-profit organizations make new connections, identify empowering technologies to support their missions, and design donor engagement initiatives that fuel growth. Kaptivate collaborates with a broad spectrum of non-profits to achieve strong donor engagement through mobile media. Each offering is an affordable, turnkey, and modular solution that can drive impact and grow income. To ensure success, Kaptivate also provides support through onboarding tools, marketing and promotional support, research, and consulting services. Visa strategic partner AFP partner 2

Our 90 -Day Free Trial Promotion Why mobile fundraising? Growing interest but lingering hesitation Kaptivate partners with AFP & Visa to spark mobile fundraising adoption Trial offer allows for experimentation Good timing – End of year/holiday season Low risk – No cost and no obligation Decision support – Results help your organization decide whether mobile is right for you 3

Getting Started with AKtion. App Step 1: Go to… www. aktionapp. com to sign-up. Please email your IRS Determination letter and Tax ID number for vetting to aktionapp@kaptivategroup. com 4

Getting Started with AKtion. App Step 2: Complete your log in and billing information Credit Card will only be billed $1. 00 and its used to authenticate the organization only. Once the 90 days are over you will need to opt-in to acquire the service for one (1) year at $475. 00. 5

Getting Started with AKtion. App Step 3: Verify email in your inbox. 6

Getting Started with AKtion. App Step 4: We verify your email and apps are set up. 7

AKtion. App Verification Process - emails Step: 5 [ Complete the bank deposit form. 8

Promote Donor Access to Apps What Donors See: Donor App Options www. samplecharity. aktionapp. com Donor selects desired app to download. Donor can select i. Phone or Android 9

AKtion. App – What Donors See Branded mobile site or app Donors can make a quick donation Donors can store pledges Get Help Tell A Friend Personal Menu History of Donations Personal Settings Recurring Giving 10

AKtion. App on Facebook My AKtion. App 11 Your brand on your donor’s Facebook page via AKtion. App’s Facebook App.

Administrative – Key Features You select the donation gift sizes displayed…but the donor can opt to choose their own value. You create your causes & campaigns. 12 You Promote your Facebook Page.

Administrative – Key Features Automated Donor Receipting 13

Administrative Reports – What you see Online view of donation data Export all donation information to a CSV spreadsheet file and upload to your Donor CRM. Id 7538 User Amount 14 10 Date Status Transaction Email User Address User Phone User City User Zip Donation Type 10/12/2011 12: 33 completed 3913046317 without sign-up Message Cause Test Ongoing Disaster Preparedness & Response

Marketing Tips to Kick Start Your Campaign Make It Accessible Your organization probably maintains or are actively looking at campaigns in mobile giving, social media, fan pages, web sites, blogs, You. Tube, Twitter and more. Kaptivate empowers non-profit organizations to broaden their digital presence with a turnkey system supported by one simpleto-use backend tool. Upload your content on one content management system and get your message heard across multiple channels. That is the power of AKtion. App. Let your donors connect with your brand everywhere. 15

Marketing Tips to Kick Start Your Campaign Keep It Simple AKtion. App simplifies how your donors donate on Facebook, online or through their mobile device. AKtion. App requires only 7 fields of donor information compared to an average of 20 on standard donate now pages. Don't complicate the process. Your donors want to contribute, make it easy! 16

Marketing Tips to Kick Start Your Campaign Use Clear Call to Action Identify an Urgent Need Set Up Campaigns Promote Your Organization’s Branded URL via Email 20 -30% of all email viewed on mobile Quick connect to mobile site and desired action Can be used in Canada & USA 17

Marketing Tips to Kick Start Your Campaign Promoting your mobile payment page is just as important as having one. Use all your digital channels to promote. Send an email invitation to your mobile fundraising app; link your AKtion. App to Facebook; spread the word with a Twitter feed and Linked. In post. 18

Marketing Tips to Kick Start Your Campaign Integrate with marketing and social media messaging Feature your AKtion. App on your website Use screenshots "Go to Mobile Donor Site" links/buttons. If you already use text messaging, link to your AKtion. App instead of your desktop donor page. 19

Fees After 90 Day Free Trial Item AKtion. App Donation Transaction fees (US dollars) (typical credit card merchant fees) * Funds distributed monthly to the non-profit Description After 90 day Free trial: $475 annual license *3. 5 % and $0. 25 per completed transaction using a Visa, Master. Card, Discover and American Express credit cards. (option: After 90 day trial an individual merchant account can be set-up with funds deposited within 72 hours) included Features Includes: i. Phone, Android, Blackberry, Facebook and Online fundraising applications Administrative Features: Non-Profit Branded URL to use with your Social Media engagement campaigns Mobile and Website applications branded with your logo Unlimited donation gift size (with a $10 min. ) Capacity to pre-set one time donation gift size Recurring donation capability Automated donor receipting Donor Data (View it or export it to an MS Excel file. Upload the data into your existing donor databases or CRM systems and lay the 20 foundation for multichannel donor engagement. ) Donor Features: Unlimited donation gift size (with a $10 min. ) Pledge Goal meter visual Recurring donation capability Donor self-serve donation history Donor self-serve reminders No texting fees from mobile carriers

Thank You Otto Orantes oorantes@kaptivategroup. com If you're interested in using mobile technology to engage your constituents and donors, follow us on: Twitter: http: //twitter. com/Kaptivate. Group. Linked. In: http: //www. linkedin. com/company/kaptivate-llc Facebook: https: //www. facebook. com/Kaptivate. Group For more information, contact us at: aktionapp@kaptivategroup. com or (202) 607 -4964 21