Bridging the Generation Gap: A Millennial Focus Group 1 sweeney@njit. edu Richard Sweeney 973 -596 -3208 New York State Society of Certified Public Accountants Higher Education Conference April 20, 2012, New York City Bridging the Generation Gap: A Live Focus Group Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Powerpoint (Revised 4/11/2012) available at: http: //library 1. njit. edu/staff-folders/sweeney/ Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 2 sweeney@njit. edu Richard Sweeney 973 -596 -3208 This Power. Point can be downloaded at the URL printed at the top of your handouts: http: //library 1. njit. edu/staff-folders/sweeney/ At the bottom of the web page. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 3 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Today’s Agenda 1. 30 minutes - What does the research say research about the Millennials? The Millennial panelists will not be present. 2. 45 minutes- I will conduct a live Millennial focus group of local students. Audience focus group will be able to ask questions during the last 15 minutes. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 4 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “They’re variously called the Internet Generation, Echo Boomers, the Boomlet, Nexters, Generation Y, the Nintendo Generation, the Digital Generation, and, in Canada, the Sunshine Generation. But several thousand of them sent suggestions about what they want to be called to Peter Jennings at abcnews. com, and “Millennials” was the clear Millennials winner. ” http: //www. generationsatwork. com/articles/millenials. htm Claire Raines Associates Managing Millennials 2002 Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 5 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Generations Birth Years Ages in 2012 GI Generation 1901 - 1924 88 - Silent Generation 1925 - 1945 67 – 87 Baby Boomers 1946 - 1964 48 – 66 Generation X 1965 - 1979* 33 – 47 Millennials 1980*- 2000* 12 - 32 *Experts differ on start & end date of Millennial generation Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 6 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “The manic commercialization of Internet content arguably began with the initial public offering of Netscape in August 1995. ” p. 1379 Today’s typical college freshman was only 1 year old in 1995 when the Internet began. Mowery, David C. and Timothy Simcoe. “Is the Internet a US invention? — an economic and technological history of computer networking? ”. Research Policy. 31: 8 -9 (2002) p 1369 -1387. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 7 sweeney@njit. edu Richard Sweeney 973 -596 -3208 MILLENNIAL PANELS § over 60 Millennial panels § 8 to 14 Millennials each § Canada, Egypt, Guatemala § Over 24 US States: Arizona, California, Colorado, Connecticut, Florida, Georgia, Kansas, Louisiana, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York, Ohio, Pennsylvania, Rhode Island, Tennessee, Texas, Washington D. C, and Wisconsin. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Are Millennials different from prior generations at the same age? Copyright 2012 Richard Sweeney 8
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 GI Gen Silent Boomers Gen X Copyright 2012 Richard Sweeney Millennials Gen Z?
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 GI Gen Silent Boomers Gen X Millennials Gen Z? The number of Americans turning 18 years old peaked in 2008 and will remain below that level for another Copyright 2012 Richard Sweeney decade.
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Workforce 2012 1945 1989 GI Gen Silent Boomers Gen X Millennials Gen Z? Assumption: entry age: 23 retirement age: 67 Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Workforce 2022 1955 1999 GI Gen Silent Boomers Gen X Millennials Gen Z? Assumption: entry age: 23 retirement age: 67 Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 13 13 sweeney@njit. edu Richard Sweeney 973 -596 -3208 College Board Data from Web Increased Competition Copyright 2012 Richard Sweeney
Millennials In Millennials Not In Bridging the Generation Gap: A Millennial Focus Group 14 14 Workforce sweeney@njit. edu Richard Sweeney 973 -596 -3208 Born 1979 -1985 College Board Born 1986 -1994 Data from Web 23 yrs & older Under 23 yrs old 2008 Workforce 2008 Huge Generation Copyright 2012 Richard Sweeney
19 19 College Board sweeney@njit. edu Richard Sweeney 973 -596 -3208 Data from Web Bridging the Generation Gap: A Millennial Focus Group 2008 Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 21 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Using descriptors from the 16 PF subscales, we found that Millennial students are more warm and outgoing (Warmth), Warmth more abstract than concrete (Reasoning), more adaptive and Reasoning mature (Emotional Stability), more dutiful (Rule Emotional Stability Consciousness), more socially bold and adventuresome Consciousness (Social Boldness), more sensitive and sentimental Social Boldness (Sensitivity), more self-doubting and worried (Apprehension), Sensitivity Apprehension more open to change and experimenting (Openness to Change), and more organized and self disciplined Change (Perfectionism) compared to Generation X medical students. ” Perfectionism p. 574 Nichole J Borges et al. “Comparing Millennial and Generation X Medical Students at One Medical School. Academic Medicine; 81. 6 (2006): 571 -576 Personality Test Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 22 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Furthermore, we found Millennial medical students to be less solitary and individualistic (Self Reliance) than their Generation X counterparts. ” 574 Note: this study looked only at medical schools students: Generation X “Cuspars” Millennials born 1965 - 1980 born 1975 – 1980 (Gen X Subset) born 1981 - 1989 Nichole J Borges et al. “Comparing Millennial and Generation X Medical Students at One Medical School. Academic Medicine; 81. 6 (2006): 571 -576 Personality Test Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Millennial students scored higher than Generation X students on the needs for Achievement and Affiliation. Thus, our study findings may substantiate the contentions of population theorists that, compared with previous generations, Millennials have greater needs to belong to social groups and to share with others, stronger team instincts and tighter peer bonds, and greater needs to achieve and succeed. ” p. 574 bonds, and greater needs to achieve and succeed Nichole J Borges et al. “Differences in motives between Millennial and Generation X medical students. ” Medical Education; (2010) 44: 570 -576 Personality Test Copyright 2012 Richard Sweeney 23
Bridging the Generation Gap: A Millennial Focus Group 24 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Our hypothesis that Millennial students would have a greater need for Power was not supported in this study, suggesting need for Power was not supported in this study that Millennials may have less need to influence others and ensure that their ideas prevail compared with Generation X students. Instead, the team-oriented Millennials are probably drawn to consensus. ” p. 574 drawn to consensus Nichole J Borges et al. “Differences in motives between Millennial and Generaiton X medical students. ” Medical Education; (2010) 44: 570 -576 Personality Test Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 25 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “In our attempt to make sense of why our hypothesis was not supported, we revisited some of the differences between Millennials and Generation X-ers posited by population theorists. Our review led us to entertain the idea that perhaps Generation X-ers scored higher on the need for Power because some of X-ers scored higher on the need for Power their personal characteristics (i. e. resourcefulness and independence) contribute to their self-sufficiency and selfassertion, which can be considered hallmark behaviours associated with individual power. 1, 26. ” p. 574 Nichole J Borges et al. “Differences in motives between Millennial and Generaiton X medical students. ” Medical Education; (2010) 44: 570 -576 Personality Test Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 26 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “This research provides empirical evidence that supports the assertions of population theorists that Millennial students differ from Generation X students in certain behaviours and preferences. Findings from this study suggest that differences in motives of Achievement, Affiliation and Power exist between Millennial and Generation X medical students. ” p. 574 Generation X medical students Nichole J Borges et al. “Differences in motives between Millennial and Generaiton X medical students. ” Medical Education; (2010) 44: 570 -576 Personality Test Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 27 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 1. Most Millennials’ favorite music is Hip Hop / Rap. True or False Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 28 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 1. Most Millennials’ favorite music is Hip Hop / Rap. False Millennials don’t have a generational music. Only 22% say rap is their favorite. Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Source: National Endowment for the Arts. 2008 Survey of Public Participation in the Arts 13. 4% or Greater Millennials Mill/Gen. X Boomers Silent plus 18 -24 25 -34 35 -44 45 -54 55 -64 65 -74 75 and over Classical/Chamber 3. 1% 3. 4% 4. 6% 8. 0% 11. 6% 18. 8% 16. 4% Opera 0. 0% 0. 3% 0. 5% 0. 3% 0. 2% 2. 4% 4. 1% Broadway/ Musicals 0. 6% 2. 6% 0. 3% 0. 6% 3. 7% 5. 7% 14. 3% Jazz 3. 0% 3. 6% 6. 7% 6. 5% 8. 0% 10. 0% 4. 3% Classic Rock/Oldies 16. 6% 15. 4% 33. 4% 38. 8% 31. 6% 20. 4% 16. 7% Contemporary rock 18. 6% 19. 5% 12. 4% 8. 0% 1. 9% 2. 6% 1. 0% Rap/hip hop 22. 1% 10. 5% 3. 0% 1. 6% 0. 0% Blues / R&B 4. 4% 4. 8% 4. 4% 5. 5% 5. 7% 2. 1% 1. 6% Latin 5. 0% 6. 8% 3. 3% 2. 5% 3. 2% 1. 5% 0. 0% 16. 5% 16. 9% 16. 0% 15. 8% 17. 3% 20. 6% 21. 4% Bluegrass 0. 5% 1. 2% 1. 0% 0. 6% 1. 2% 1. 0% 2. 5% Folk 0. 0% 1. 3% 1. 1% 0. 7% 2. 2% 2. 1% 0. 0% Hymns/Gospel 4. 8% 8. 8% 6. 9% 7. 3% 11. 2% 9. 8% 13. 4% Other 4. 7% 5. 1% 6. 3% 3. 8% Copyright 2012 Richard Sweeney 2. 1% 3. 0% 4. 3% Country
Bridging the Generation Gap: A Millennial Focus Group 30 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 2. In the 2008 presidential election, Millennials were the only age group that grew as a percentage of the total electorate. True or False Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 31 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 2. In the 2008 presidential election, Millennials were the only age group that grew as a percentage of the total electorate. True More 18 -29 year olds voted and fewer 60+ voted. Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 32 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Change in Percentage of Electorate Voting 2000 2004 2008 BUSH 18 -29 years old 17% 18% 30 -34 years old 29% 29% 45 -59 years old 30% 30% 60 and older 24% 23% Data Source: CNN http: //observationalism. com/2008/11/09/selected-exitpoll-comparisons-2000 -2004 -2008/ http: //www. cnn. com/ELECTION/2008/results/president/ Politically Engaged Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 33 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 3. Millennials strongly prefer experiential, “hands-on” learning. True or False Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 34 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 3. Millennials strongly prefer experiential, “hands-on” learning. True Millennials definitely prefer “hands-on” activities such as role playing, lab work, simulations, case studies, gaming, kinesthetic studios, interactive work, etc. Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 35 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Of the students that preferred a single mode of information presentation, more than two thirds, 68%, preferred kinesthetic methods, 17% preferred the preferred kinesthetic methods read/write approach, 11% preferred visual, while only 4% of students preferred the aural or lecturing presentation mode. Of the students that preferred multiple modes of information presentation, 84% included kinesthetic modes Of the students that preferred two types of information presentation or bimodal learners, 26% preferred both read/write and kinesthetic, 23% preferred visual and kinesthetic, 4% preferred visual and read/ write, while 12% preferred aural and kinesthetic. ” p. 27 Meehan-Andrews, Terri A. . “Teaching mode efficiency and learning preferences of first year nursing students”. Nurse Education Today. 29: 1 (2009) 24 -32 Experiential / Interactive Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 36 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “In interpreting the results, the recognition of interactivity clearly influences satisfaction positively Thus the skillful application of interactive functionality in instructional context can have a positive effect on student attitudes toward lesson content, which in turn could lead to decreased resistance and increased attention to lessons and online assignments. p. 143 Gleason, James and Laura Beth Daws. “Chapter 8: Interactivity and It’s Effect on Student Learning Outcomes”. p 129 -149, Teaching, Learning and the Net Generation: Concepts and Tools for Reaching Digital Learners. Ed. Sharmila Pixy Ferris. Hershey, PA: Information Science Reference. 2012, Experiential / Interactive Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 37 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “[SUNY Fredonia Psychology] Students in the podcast condition had an average score of 71. 24% (SD = condition had an average score of 71. 24% 16. 50%), whereas students in the lecture condition had an average score of 62. 47% (SD = 17. 03%). This result an average score of 62. 47% was surprising given the assumption that students who attend class and take notes normally score best on exams. ” p. 621 Mc. Kinney, Dani; Jennifer L. Dyck, Elise S. Luber. “i. Tunes University and the classroom: Can podcasts replace Professors? . Computers & Education. 52: 3 (2009) p 617 -623. Media Consumers Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 38 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Students who took additional notes scored significantly higher, 76. 23% (SD = 13. 61%) than students who merely listened to the podcast but did not take additional notes, 62. 08% ( SD = 17. 93%). The mean of the students who merely listened to the podcast but did not take additional notes, was not significantly different than the in-class lecture students, t(42) =. 06 p>. 05. ” p. 621 Mc. Kinney, Dani; Jennifer L. Dyck, Elise S. Luber. “i. Tunes University and the classroom: Can podcasts replace Professors? . Computers & Education. 52: 3 (2009) p 617 -623. Media Consumers Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 39 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “The results of this study are in no way an indication that audio copies of lectures could or should replace actual professors, or even regular class attendance. actual professors The advantage the students in our study received was only when the student took notes as they would do during a lecture, and when they listened to a lecture more than once. ” p. 622 Mc. Kinney, Dani; Jennifer L. Dyck, Elise S. Luber. “i. Tunes University and the classroom: Can podcasts replace Professors? . Computers & Education. 52: 3 (2009) p 617 -623. Media Consumers Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Dahlstrom, E. , de Boor, T. , et al. ECAR National Study of Undergraduate Students and Information Technology, 2011 Boulder, Colorado: EDUCAUSE Center for Applied Research, 2007 (www. educause. edu/ecar) Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 41 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Integrating virtual pedagogies (Internet and interactive simulations) to support the venerable faceto-face classroom not only helps to tailor our teaching styles to our students’ learning styles, it also broadens the boundaries of our “teaching space” Brower (2003) and Simonson, Schlosser and Hanson (1999) suggest that we can enhance the learning experience if we can produce a “touch effect” with technology— creating the sense of personal involvement and interaction via technology. p. 75 involvement and interaction Proserpio, Luigi; Gioia, Dennis A. “Teaching the Virtual Generation”. Academy of Management Learning & Education, 6: 1 (2007), p 69 -80, Experiential / Interactive Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 42 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “The least boring teaching methods were found to be seminars, practical sessions, and group discussions. In other words, tech-free classrooms were the most engaging. ” …[April issue of British Educational Research Journal] His philosophy is that the information delivery common in today’s classroom lectures should be recorded and delivered to students as podcasts or online videos before classroom sessions. To make sure that students tune in, he classroom sessions gives them short online multiple choice tests. ” p. A 13 Young, Jeffrey R. “ ‘Teach Naked’ Effort Strips Computers from Classrooms”. Chronicle of Higher Education , LV: 42 (2009), A 13 -80, Experiential / Interactive Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 43 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Interaction and a sense of community are the key community requests of those born digital when it comes to online learning, as surveys indicate. ” p. 248 [citing Joel Hartman, Patsy Moskal, and Chuck Dziuban, ”Preparing the Academy of Today for the Learner of Tomorrow”. In Diana G. Oblinger and james L. Oblinger, ed. s Educating the Net Gegeneration (Boulder: Educause, 2005), pp. 6. 6 -6. 10 Pauley, John and Urs Gasser. Born Digital: Understanding the First Generation of Digital Natives. New York: Basic Books, 2008 Experiential / Interactive Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 45 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “We highlight three features associated with effective learning that have implications for teaching the virtual generation: (1) active involvement by students in the learning active involvement process, (2) facilitative social settings, and facilitative social settings (3) problem based focus (Alavi, 1994; Alavia, Wheeler, & Valacich, 1995; Johnson and Johnson, 1975). p. 74 Proserpio, Luigi; Gioia, Dennis A. “Teaching the Virtual Generation”. Academy of Management Learning & Education, 6: 1 (2007), p 69 -80, Experiential / Interactive Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 46 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 4. Millennials invest more time with user-generated content (Blogs, wikis, You. Tube, etc. ) than companygenerated content. True or False Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 47 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 4. Millennials invest more time with user-generated content (Blogs, wikis, You. Tube, etc. ) than companygenerated content. True User generated content is more important than corporate content but only with Millennials. Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 48 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “According to the survey, Millennials invested 51 percent of their Internet time with user-generated content and only 49 percent on company-generated content. The survey average was 34 percent of time to user-generated content and 66 percent to companygenerated content. Millennials, therefore, invest 50 percent more time with user-generated content than the average user. ” p. 68 average user. ” Dominiak, Mark. “'Millennials' Defying the Old Models. Find More Like This”. Television Week; 5/7/2007, Vol. 26 Issue 19, p 68 -68, 1 p, 1 c Millennial Characteristics Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 49 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Millennials, however, do not view the online space in any way, shape or form as a conventional media channel. 68 Dominiak, Mark. “'Millennials' Defying the Old Models. Find More Like This”. Television Week; 5/7/2007, Vol. 26 Issue 19, p 68 -68, 1 p, Millennial Characteristics Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 5. Millennials rely primarily on the internet for their news. True or False Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney 50
Bridging the Generation Gap: A Millennial Focus Group 51 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 5. Millennials rely primarily on the internet for their news. True Millennials are much more likely than Boomers to get their news from the internet than from either TV or newspapers. Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 52 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Media influences: Baby Boomers rely on traditional media such as television (50 percent Boomers, 27 percent Generation Y) and newspapers (19 percent versus 6 percent), while Generation Y business owners rely on the Internet for news (31 percent rely on the Internet for news versus 9 percent of Boomers). p. 15 “Boomers vs. Gen Y”. Community Banker; Sep 2007, Vol. 16 Issue 9, p 15 Media Consumers Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 53 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “In short, the future of the U. S. News industry is seriously threatened by the seemingly irrevocable move by young people away from traditional sources of news. ” Merrril Brown, “Abandoning the News. ” Carnegie Reporter 3. 2 (Spring 2005) Reading Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 6. 55% of Millennials voted for Obama. True or False Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney 54
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 6. 55% of Millennials voted for Obama. False 65% of Millennials voted for Obama Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney 55
Bridging the Generation Gap: A Millennial Focus Group 56 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Candidates Voting by Age Groups 2000 BUSH 2004 2008 Gore Bush Kerry Bush Obama Mc. Cain 18 -29 years old 48% 46% 54% 45% 65% 32% 30 -34 years old 48% 49% 46% 53% 52% 46% 45 -59 years old 48% 49% 48% 51% 49% 60 and older 51% 47% 46% 54% 47% 51% “Election Results 2008; National Exit Polls Table”. New York Times. 5 Nov 2008 http: //elections. nytimes. com/2008/results/president/national-exit-polls. html More Liberal Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group Understanding & Engaging Millennial Generation Students sweeney@njit. edu Richard Sweeney 973 -596 -3208 Pryor, John H. et al. “ 2008 CIPA Freshmen Survey Report” UCLA The Higher Education Research Institute (HERI). http: //www. gseis. ucla. edu/heri/ More Liberal Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 7. The vast majority of Millennials socialize with someone of another racial /ethnic group. True or False Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney 58
Bridging the Generation Gap: A Millennial Focus Group 59 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 7. The vast majority of Millennials socialize with someone of another racial /ethnic group. True An overwhelming 93% socialize with someone of another racial / ethnic group. Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Pryor, John H. et al. “CIPA Freshmen Survey Report” UCLA The Higher Education Research Institute (HERI). http: //heri. ucla. edu/cirpoverview. php Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 61 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 8. Millennials text message 7 times more than 50 -yearolds. True or False Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 62 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 8. Millennials text message 7 times more than 50 -yearolds. True Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 63 Bridging the Generation Gap: A Live Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Young adults are much more likely avid texters by a wide margin. ” p 2 Ages Mean Texts Daily 18 -29 87. 7 30 -49 27. 0 50 -64 11. 4 65+ 4. 7 Aaron Smith. “Americans and text messaging. ” The Pew Research Center’s Internet & American Life Project. 9/19/2011 http: //pewinternet. org/Reports/2011/Cell-Phone-Texting-2011. aspx Nomadic / Mobile Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 64 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 9. Millennials make more voice calls than 40 year-olds. True or False Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 65 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz 9. Millennials make more voice calls than 40 year-olds. True Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 66 Bridging the Generation Gap: A Live Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Ages 17. 1 30 -49 14. 5 8. 8 65+ 40 Year-Old Avg. Voice Calls 18 -29 50 -64 Millennial Avg. Voice Calls Mean Calls Daily 3. 8 Aaron Smith. “Americans and text messaging. ” The Pew Research Center’s Internet & American Life Project. 9/19/2011 http: //pewinternet. org/Reports/2011/Cell-Phone-Texting-2011. aspx Nomadic / Mobile Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 67 Bridging the Generation Gap: A Live Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Ages Mean Calls Daily Mean Texts Daily 18 -29 17. 1 87. 7 30 -49 14. 5 27. 0 50 -64 8. 8 11. 4 65+ “Calling and texting are highly correlated with cell owners who text often also making a large number of voice calls. ” p 6 3. 8 4. 7 Aaron Smith. “Americans and text messaging. ” The Pew Research Center’s Internet & American Life Project. 9/19/2011 http: //pewinternet. org/Reports/2011/Cell-Phone-Texting-2011. aspx Nomadic / Mobile Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 68 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Who Owns Tablet Computers Ages 18 -29 from +4% to +14% (24%) Ages 30 -49 from +8% to +13% (27%) Rainie, Lee. “Tablet and E-Book Reader Ownership Nearly Double Over XXXXXXXXXXXXXX the Holiday Gift-Giving Period”. Pew Internet & American Life Project 1/23/2012 Accessed at http: //pewresearch. org/pubs/2176/tablet-computers-ebook-readers 2/13/2011 Nomadic / Mobile Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 69 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Who Owns E-readers Ages 18 -29 from +1% to +6% (18%) Ages 30 -49 from +7% to +12% (24%) Rainie, Lee. “Tablet and E-Book Reader Ownership Nearly Double Over XXXXXXXXXXXXXX the Holiday Gift-Giving Period”. Pew Internet & American Life Project 1/23/2012 Accessed at http: //pewresearch. org/pubs/2176/tablet-computers-ebook-readers 2/13/2011 Nomadic / Mobile Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 70 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “The next time they face a twenty-something who doesn't look them in the eye, who slouches and sighs for no apparent reason, who seems distracted and unaware of the rising frustration of the other people in the room, and who turns aside to answer a text message with glee and facility, they shouldn't think, "What a rude kid. " Instead, they should show a little compassion and, perhaps, seize on a teachable moment. "Ah, " they might think instead, "another texter who doesn't realize that he is communicating, right now, with every glance and movement —and that we're reading him all every glance and movement too well. " Bauerlein, Mark. “Why Gen-Y Johnny Can’t Read Nonverbal Cues”. Wall Street Journal August 28, 2009 Accessed on June 4, 2010 http: //online. wsj. com/article/SB 10001424052970203863204574348493483201758. html Nomadic / Mobile Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 71 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Fully two-thirds of teen texters say they are more likely to use their cell phones to text their friends than talk to them by cell phone”. Lenhart, Amanda, . “Teens, Cell Phones and Texting”. Pew Internet & XXXXXXXXXXXXXX American Life Project 4/10/2010 Accessed at http: //pewresearch. org/pubs/1572/teens-cell-phones-text-messages 2/13/2011 Nomadic / Mobile Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 72 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Young cell owners are among the most active users of their mobile devices, and cell owners between the ages of 18 and 29 also stand out from their elders when it comes to their experiences with their phones. Specifically, young cell experiences with their phones owners are much more likely than older adults to use their phone for entertainment or to relieve boredom (70% of 18 -29 year old cell owners have done this in the preceding 30 days), to have trouble doing something when their phone is not available (42% have experienced this) and to use their phone as a way to avoid interacting with others (30%). ”. avoid interacting with others Lenhart, Amanda, . “How Americans Use Their Cell Phones”. Pew Internet XXXXXXXXXXXXXX & American Life Project 8/15/2011 Accessed at http: //pewinternet. org/Reports/2011/Cell-Phones/Section-1. aspx 2/13/2011 Nomadic / Mobile Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Nomadic / Mobile Lenhart, Amanda, . “How Americans Use Their Cell Phones”. Pew Internet & American Life Project 8/15/2011 Accessed at http: //pewinternet. org/Reports/201 1/Cell-Phones/Section-1. aspx 2/13/2011 Copyright 2012 Richard Sweeney 73
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 10. Millennials are much more likely to have used a video sharing site yesterday. True or False Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney 74
Bridging the Generation Gap: A Millennial Focus Group 75 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 10. Millennials are much more likely to have used a video sharing site yesterday. True 47% of Millennials vs. 27% of Gen Xers used a video sharing site yesterday. Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 10. Most Millennials Twitter (Tweet) every day. True or False Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney 76
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 10. Most Millennials Twitter (Tweet) every day. False Less than 20% of Millenials Tweet. Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney 77
Bridging the Generation Gap: A Millennial Focus Group Briding the Generaiton Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Smith, Aaron. “ 13% of online adults use Twitter. ” Pew Internet & American Life Project, June 1, 2011. p. 4 http: //pewinternet. org/~/media//Files/Reports/2011/Twitter%20 Update%202011. pdfp , accessed on March 8, 2012. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 79 Briding the Generaiton Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Smith, Aaron. “ 13% of online adults use Twitter. ” Pew Internet & American Life Project, June 1, 2011. p. 2 http: //pewinternet. org/~/media//Files/Reports/2011/Twitter%20 Update%202011. pdfp , accessed on March 8, 2012. Nomadic / Mobile Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 80 Understanding & Engaging the Millennial Generation sweeney@njit. edu Richard Sweeney 973 -596 -3208 “For example, more than 90 percent of popular Twitter client Tweetdeck’s audience is over 25. Furthermore, Twitter. com’s reach is 6. 6 percent for kids, teens and young adults, whereas it is 12. 1 percent for those over 25; implying that adults are trying Twitter at nearly double the rate. Martin, David & Sue Mac. Donald. “Teens Don’t Tweet; Twitter’s Growth Not Fueled By Youth” Nielsen News, Online And Mobile. ” July 30, 2009 http: //blog. nielsen. com/nielsenwire/online_mobile/teens-dont-tweet-twittersgrowth-not-fueled-by-youth/ Nomadic / Mobile Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 81 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 11. Millennials show the smallest gap with the values of their parent’s generation compared to the past generations. True or False Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 82 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 11. Millennials show the smallest gap with the values of their parent’s generation compared to the past generations. True Generally they are closer to their parents than past generations by a lot of measures. Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 83 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “The Millennial Generation, who turned 18 around the year 2000, show the smallest gap with the values of older generations than any teens have shown since the history of polling. ” p. B 8 since the history of polling Kleinfeld, Judith. “Millennials: our next great generation, ” Anchorage Daily News (Alaska), January 30, 2004 Friday, FINAL EDITION, ALASKA; Pg. B 8, 712 words, Values / Parents Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 84 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “About one in four Gen Y workers polled consults his or her parents first when making employment decisions. ” p. 2 Robert Half International. “What Millennials Want: How to Attract and XXXXXXXXXXXXXX Foreman, Joel. “Next-Generation Educational Technology Retain Gen Y Employees. ” Yahoo hotjobs. November 2008. Versus the Lecture. ” http: //www. hotjobsresources. com/pdfs/Millennial. Workers. pdf Values / Parents Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 85 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Millennials: …identify with parent’s values and feel close to their parents”; their parents Oblinger, Diana. “Understanding the New Student. ” Educause Review, 38. 3 (2003): 36 -42. Values Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 86 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 12. Millennials are more likely to give up Facebook for a week than e-mail for a week. True or False Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 87 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 12. Millennials are more likely to give up Facebook for a week than e-mail for a week. True Millennials use of technology is not always what we might expect. Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 88 Bridging the Generation Gap: A Live Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Least Likely to Give Up for Week Calls Texts Ages <12 137 425 Ratio 3. 1 7. 5 13 -17 231 1742 18 -24 265 E-Mail 2. 9 790 25 -34 239 331 35 -44 223 1. 4 Texting 236 1. 0 45 -54 193 128 . 7 14 . 1 55 -64 145 65 - 99 Social 38. 3 Networking e. Marketer Inc. “Gen Y Holds Tight to E-Mail and Texting November 4, 2009 http: //www. emarketer. com/Article. aspx? R=1007361 Nomadic / Mobile Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 89 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 13. In the last few years, Millennials rate of reading of literature has increased by 9%. True or False Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 90 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Millennial True – False Question Quiz Raise your hand if true. 13. In the last few years, Millennials rate of reading of literature has increased by 9%. True This reversed a 20 year trend. Power. Point at: http: //library 1. njit. edu/staff-folders/sweeney/ Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3. 0 United States License. Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 91 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “For the first time in the history of the survey - conducted five times since 1982 - the overall rate at which adults read literature (novels and short stories, plays, or poems) rose by seven percent. ” Young adults show the most rapid increases in literary reading. Since 2002, 18 -24 year olds have seen the biggest increase (nine percent) in literary reading, and the most increase (nine percent) in literary reading rapid rate of increase (21 percent). This jump reversed a 20 percent rate of decline in the 2002 survey, the steepest rate percent rate of decline in the 2002 survey of decline since the NEA survey began. ” XXXXXXXXXXXXXX Foreman, Joel. “Next-Generation Educational Technology National Endowment for the Arts. 2008 Survey of Public Participation in the Arts: Research Report #49 (November, 2009) Versus the Lecture. ” http: //www. nea. gov/research/2008 -SPPA. pdf Reading Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 92 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Over the past 20 years, young adults (18 -34) have declined from being those most likely to read literature to those least likely (with the exception of those 65 and older. The rate of decline for the youngest adults, aged 18 to 24 was 55 percent greater than the total adult population. ” Hill, Kelly. “Reading at Risk; A Survey of Literary Reading in America” XXXXXXXXXXXXXX Foreman, Joel. “Next-Generation Educational Technology National Endowment for the Arts Research Division Report, 46 (June 2004) Versus the Lecture. ” Reading Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 93 sweeney@njit. edu Richard Sweeney 973 -596 -3208 More Choices - Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1. 5 - 3 Years in Job Optimistic Credit –A Right? High Debt Millennial Characteristics Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 94 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “We have no patience. The Gen Y consumer is brandand–store loyal”, she said, “but the store must provide choices and have them in stock, or they will go elsewhere. ” Lillo, Andrea. “Young consumers tell it 'straight' “ Home Textiles Today; High Point; May 27, 23. 38 (2002): 6 More Choices Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 95 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “The secret to creating a thriving Long Tail business can be summarized in two imperatives 1. Make everything available 2. Help me find it. ” p. 217 Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion, 2006 More Choices Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 96 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Demand for fresh-cut flowers and floral products has been decreasing in recent years, particularly among young consumers…. Results showed that younger consumers were consumers dissatisfied with several floral product attributes, including short longevity, lack of trendiness, relative high cost, lack of appropriateness, and lack of uniqueness. Results also indicate that younger consumers perceived that their friends do not enjoy floral gifts. Additionally, younger consumers viewed floral advertisements less frequently and considered floral gifts difficult to purchase, resulting in decreased awareness and interest. Overall, most participants felt that in-store sales or discounts, greater flower longevity, more price ranges, and trendier arrangements/flowers would increase their use of fresh flowers as gifts. ” p. 1379 Mowery, David C. and Timothy Simcoe. Generations X and Y Attitudes toward Fresh Flowers as Gifts: Implications for the Floral Industry. Hort. Science. May 2011, Vol. 46 Issue 5, p 736 -743, 8 p More Choices Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 97 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Because of their collaborative upbringing, law collaborative students of the Millennial generation thrive on interactive lessons. ” p. 12 “Is Your Firm Ready to Make Learning High-Tech & Fun? ” Compensation & Benefits for Law Offices; Aug 2007, Vol. 7 Issue 8, p 1 -15, 5 p Collaborative / Social Networking Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Lee Rainie, Amanda Lenhart, Aaron Smith. “The tone of life on social networking sites ”. Pew Research Center’s Internet & American Life Project ; Feb 9, 2012 http: //www. pewinternet. org/Reports/2012/Social-networking-climate. aspx Collaborative / Social Networking Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 99 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Gens X and Y insist on the time to enjoy life and care for their families, and they demand the balance and flexibility to do so. ” flexibility Molas, Sandra A. “Flexibility becoming the Norm in the Workplace: Is Your Firm Stretching to Meet the Demand? ”. Pennsylvania CPA Journal; Fall 2006, Vol. 77 Issue 3, p 28 -30, 3 p Flexibility / Convenience Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 100 sweeney@njit. edu Richard Sweeney 973 -596 -3208 • 18% Mainly flexible office hours • 66% Regular office hours with some flexibility • 16% Mainly regular work hours Do you think your office hours will be mainly flexible hours / mainly regular office hours / regular office hours with some flexibility? Pricewaterhouse. Coopers surveyed a total of 4271 graduates internationally about their expectations of work. ” George, Lianne. “Managing tomorrow’s people: Millennials at work: Perspectives from a new generation”. Pricewaterhouse. Coopers. (2008) 48 -49 Flexibility / Convenience Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Results Past video game play in excess of 3 h/wk correlated with 37% fewer errors (P<. 02) and 27% faster completion (P<. 03). Overall Top Gun score (time and errors) was 33% better (P<. 005) for video game players and 42% better (P<. 01) if they played more than 3 h/wk. Current video game players made 32% fewer errors (P=. 04), performed 24% faster (P<. 04), and scored 26% better overall (time and errors) (P<. 005) than their nonplaying colleagues. When comparing demonstrated video gaming skills, those in the top tertile made 47% fewer errors, performed 39% faster, and scored 41% better (P<. 001 for all) on the overall Top Gun score. Regression analysis also indicated that video game skill and past video game experience are significant predictors of demonstrated laparoscopic skills. James C. Rosser Jr, MD; Paul J. Lynch, MD; Laurie Cuddihy, MD; Douglas A. Gentile, Ph. D; Jonathan Klonsky, MD; Ronald Merrell, MD “The Impact of Video Games on Training Surgeons in the 21 st Century” Arch Surg. 2007; 142(2): 181186. Gamers Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 102 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “So we now have a generation of students that is better at taking in information and making taking in information decisions quickly, better at multitasking and decisions quickly better at multitasking parallel processing; a generation that thinks graphically rather than textually, assumes graphically connectivity, and is accustomed to seeing the world through a lens of games and play. ” p. 3 Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc XXXXXXXXXXXXXX Prensky. March 2004. http: //www. marcprensky. com/writing/Prensky. Use_Their_Tools_Speak_Their_Language. pdf Gamers Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 103 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “The real question is: Does the behavior of this new group [gamers] change the world in any way that really matters? If you’re in business today, the answer is clearly yes. ” p. 1 Beck, John C. , and Mitchell Wade. Got Game: How the Gamer Generation is Reshaping Business Forever. Boston: Harvard Business School Press, 2004. Gamers Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 104 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “How hard this new cohort works, how they try to compete, how they fit into teams. How they take risks – all are different in statistically verifiable ways. And those differences are driven by one central factor: growing up with video games. ” p. 2 Beck, John C. , and Mitchell Wade. Got Game: How the Gamer Generation is Reshaping Business Forever. Boston: Harvard Business School Press, 2004. Gamers Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 105 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “The important thing for business professionals to know about games isn’t whether someone plays them now, but whether he or she grew up playing them. ” them p. 25 Beck, John C. , and Mitchell Wade. Got Game: How the Gamer XXXXXXXXXXXXXX Generation is Reshaping Business Forever. Boston: Harvard Business School Press, 2004. Gamers Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 106 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “In teams, Nexters can be very effective, but they want a strong leader for guidance and well defined goals, she says. ” goals [Loyalty Factor President Dianne Durkin] p. 18 Marshall, Jeffrey. “Managing Different Generations at Work”. Financial Executive. July/Aug 2004 20: 5 1 p. Practical / Achievement Oriented Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 107 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Gen Y employees are goal-oriented and have high goal-oriented expectations of themselves. They’re highperformers, competitive, and seek tasks with tight deadlines that reward and acknowledge their efforts. They take ownership of their work, value individualized goal setting, and seek new skills. ” p. 1 Understand Gen Y Employees”. Credit Union Magazine; April 2006 72: 6 p. 70 Practical / Achievement Oriented Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 108 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “For these new 20 -something workers, the line between work and home doesn't really exist. They just want to spend their time in meaningful and useful ways, no in meaningful and useful ways matter where they are. ” p 57 Trunk, Penelope. “What Gen Y Really Wants. ” Time South Pacific (Australia/New Zealand edition); 7/16/2007 Issue 27, p 57 -57, 1 p Impatient Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 109 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Theirs is, however, essentially a culture that also emphasizes immediacy (24/7 information availability), curiosity, and intellectual openness (Tapscott, 1998). p. 72 Proserpio, Luigi; Gioia, Dennis A. “Teaching the Virtual Generation”. Academy of Management Learning & Education, 6: 1 (2007), p 69 -80, Impatient Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 110 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “We want everything to be easy, and we want it easy now, " said Katie Smith, a student at the University of Florida. "We have no patience. ” no patience p. 6 Lillo, Andrea. “Young consumers tell it 'straight' “ Home Textiles Today; High Point; May 27, 23. 38 (2002): 6 Impatient Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 111 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Busy Around the Clock Busy “Millennial teens may be America’s busiest people. Long gone are the days of Boomer kids being shooed outside to invent their own games – or of Gen. Xer kids being left “home alone” with a “selfcare” guide. " p. 45 Howe, Neil and William Strauss. Millennials Go To College. Washington, DC: American Association of Collegiate Registrars, 2003. Impatient Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 112 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “ ‘Nothing infuriates us more than busywork, ’ says busywork 24 -year-old Katie Day, an assistant editor at Berkley Publishing, a division of Penguin Group USA. Fearlessness ? "I don't have time to be intimidated, " says Anna Stassen, a 26 -year-old copywriter at the advertising agency Fallon Worldwide who treats her bosses like ‘the guys’. " Sacks, Danielle. “SCENES from the culture clash”. Fast Company, 102 (2006) 72 -77 Impatient Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 113 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Word-of-mouth is a strong motivator with Millennials. According to the survey, word-of-mouth is the most word-of-mouth common reason for Millennials to visit a Web site. A television ad was the second-most-common reason. ” Millennials claim to tell 17. 7 people about things of interest to them. In the survey, the average respondent replied at a rate of 9. 7, meaning Millennials spread word-of -mouth to 82 percent more people than the average respondent. p. 68 Dominiak, Mark. “'Millennials' Defying the Old Models. Find More Like This”. Television Week; 5/7/2007, Vol. 26 Issue 19, p 68 -68, 1 p, 1 c Pull, not Push Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Mastery effort, intrinsic motivation, abstract reasoning, assessment focus and independent learning increase with age. However, the younger the students, the more likely they are to prefer working collaboratively and learn using visual formats rather than reading… “As people age they are likely to grow stronger as [sic] cognitive voyaging. Multimedia collaboration is more strongly associated with younger students. ” more strongly associated with younger students Jeffrey, Lynn M. “Learning Orientations: Diversity in higher education”. Learning and Individual Differences. 9: 4 (2008) 1 -14 Doi: 10. 1016/j. lindif. 2008. 09. 004 Media Consumers Copyright 2012 Richard Sweeney 114
Bridging the Generation Gap: A Millennial Focus Group 115 sweeney@njit. edu Richard Sweeney 973 -596 -3208 e of Arabia The Great Escape Best War Movies nal Apocalypse Now Schindler’s List Catch Me If You Can. Dir: Frank Darabont Minority Report Dir: Steven Spielberg m Hanks Actor: Tom Hanks Artificial Intelligen Actor: Tom Hanks You’ve Got Mail Away The favorite online Millennial environment, is virtual, The Green Mile Saving Private Toy Story 2 (1998) ) (1999) Ryan (1998) (1999) interactive, multimedia, full motion, personalized, Rich, this is one Dir: Nora Ephron obert Zemeckis Dir: Frank Darabont Dir: Steven Dir: Lee Unkrich of my ng: Starring: customized, and socially networked. Starring: Spielberg Starring: favorites. Janet Tom Hanks, Starring: Tom Hanks Meg Ryan, n Hunt, Michael Clarke Duncan, Media Consumers Tom Hanks, Tim Allen Parker Posey, e Wildman, David Morse, Tom Sizemore, Don Rickles Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 116 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “They believe passionately that merit rather than length merit of service should drive promotion, progression and the acquisition of responsibility. They argue their baby boomer managers should acknowledge their demonstration of competence more fulsomely. ” p. 17 demonstration of competence Hutton, Will. “Wear Kid Gloves When Tackling Generation Y. ” Personnel Today (2003): 17. Merit Systems Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 117 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Gen Y’s relatively aggressive attitude to performance management may be a further source of conflict for Baby Boomers. While very few Boomers believe that underperformers should be fired, Gen Y is much less tolerant of underperformance. Nearly one in five Gen Y’s believe that the best solution for underperformance is for someone to be fired. ” p. 27 fired Drewery, Kelly, Ann Riley et al. Gen Up: How the four generations work. London, England: Penna. 2008 http: //www. cipd. co. uk/subjects/dvsequl/general/_genup. htm Merit Systems Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 118 sweeney@njit. edu Richard Sweeney 973 -596 -3208 Barford, Ian N. and Patrick T. Hester. Analysis of Generation Y Workforce Motivation Using Multiattribute Utility Theory”. Defense Acquisition University. (Jan 2011) p 63 -79 Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 119 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “The two highest importance levels over the other generations, discussed earlier, are advancement potential and free time, which corresponds with the level potential and free time of happiness calculations. ” p. 76 Barford, Ian N. and Patrick T. Hester. Analysis of Generation Y Workforce Motivation Using Multiattribute Utility Theory”. Defense Acquisition University. (Jan 2011) p 63 -79 Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Millennials and Gen X’ers scored lower than Boomers on the majority of items measuring concern for others, though the majority of items measuring concern for others most of the differences were small. Compared to Boomers, Millennials were less likely to have donated to charities, less likely to want a job worthwhile to society or that would help others, and less likely to agree they would eat differently if it meant more food for the starving? p. 10 Twenge, Jean M. Elise Freedman and W. Keith Campbell. “Generational Differences in Young Adults’ Life Goals, Concern for Others, and Civic Orientation, 1966 -2009” Personality and Social Psychology (2012) p 1: 18 Caring; Community Orientation Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 “The data analyzed here suggest that the popular view of Millennials as more caring, community oriented, and politically engaged than previous generations is largely incorrect. However, the rate of volunteering —an incorrect However, the rate of volunteering important community behavior— has increased in today’s has increased young people, though largely due to outside forces. ”? p. 16 Twenge, Jean M. Elise Freedman and W. Keith Campbell. “Generational Differences in Young Adults’ Life Goals, Concern for Others, and Civic Orientation, 1966 -2009” Personality and Social Psychology (2012) p 1: 18 Caring; Community Orientation Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 122 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “According to the National Association of Colleges and Employers, which every year surveys thousands of college graduates about their job prospects and work attitudes, fully 41 percent of job seekers this year turned down offers 41 percent of job seekers this year turned down —the exact percentage that did so in 2007, when the economy was booming. And though less than a quarter of seniors who applied for work had postgraduate job offers in hand by late April (compared with 52% in 2007), many are still approaching work with attitudes suited for a fullemployment economy. ” Warner, Judith. “The Why Worry Generation”. The NY Times Magazine. p. MM 11 (5/30/10). Expectations / Optimistic Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 123 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Overall, our findings support our predictions that Millennials do have great expectations when it comes to their careers First and foremost, they want career advancement, and while they harbor the prospects for rapid promotions and large pay increases, they also have realistic expectations when it comes to their first jobs after graduation. They also want to have good people to work with and a nurturing work environment, likely a result of how they have been raised at home and from working in teams at school. ” p. 290 Ng, Eddy S. W. , Linda Schweitzer, Sean T. Lyons. “New Generation, Great Expectations: A Field Study of the Millennial Generation. ” J Bus Psychol (2010) 25: 281– 292 Research Studies Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 124 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “ ‘They’re extraordinarily optimistic that life will work out for them, ’ Arnett says. ‘Everybody thinks bright days are ahead and eventually they will find that terrific job. ’ (Jeffrey Jensen Arnett, Clark University Professor) These emerging adults may be off-putting to a worried 40 -something –their sense of entitlement and their lack of humility are somewhat hard to take—but they’re not necessarily maladapted. ” p. not necessarily maladapted Warner, Judith. “The Why Worry Generation”. The NY Times Magazine. p. MM 11 (5/30/10). Expectations / Optimistic Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 125 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “Gen Y knows that their ideal is to gain a greater work/life balance but is also keen to gain employability. To balance these preferences many actively seek an employer where they can be part of a team, have fun and make friends within have fun and make friends the workplace. ” p. 20 Drewery, Kelly, Ann Riley et al. Gen Up: How the four generations work. London, England: Penna. 2008 http: //www. cipd. co. uk/subjects/dvsequl/general/_genup. htm More Friends Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 126 sweeney@njit. edu Richard Sweeney 973 -596 -3208 “In a recent unpublished study, he and his colleagues found that chronic media multitaskers—people who spent multitaskers several hours a day juggling multiple screen tasks— performed worse than otherwise similar peers on analytic performed worse than otherwise similar peers questions drawn from the LSAT. He isn't sure which way the causation runs here: It might be that media multitaskers are hyperdistractible people who always would have done poorly on LSAT questions, even in the pre-Internet era. But he worries that media multitasking might actually be destroying students' capacity for reasoning. Glenn, David. “Divided Attention: In an age of classroom multitasking, scholars probe the nature of learning and memory” The Chronicle of Higher Education. 1/31/2010, Vol. 27 Issue 29, p 42 -42 Multitaskers Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group 127 sweeney@njit. edu Richard Sweeney 973 -596 -3208 More Choices - Selectivity Digital Natives Politically Engaged Workplace – More Training Personalization / Customization Gamers More Liberal Multitaskers Collaborative / Social Networking Practical / Achievement Oriented Social Involvement Merit Systems Flexibility / Convenience Impatient More Diverse Balanced Lives / / Inclusive Healthy Lifestyle Reading Pull, not Push Socially Bold Values Experiential / Interactive Media Consumers Patriotic / Civic Minded Nomadic Communication Expectations / More Friends 1. 5 - 3 Years in Job Optimistic Credit –A Right? High Debt Millennial Characteristics Copyright 2012 Richard Sweeney
Bridging the Generation Gap: A Millennial Focus Group sweeney@njit. edu Richard Sweeney 973 -596 -3208 Thanks for your kind attention. • Powerpoint (available at: • http: //library 1. njit. edu/staff-folders/sweeney/ • Copyright 2012 Richard Sweeney 128
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