BRAND, REPUTATION & WEBSITE SURVIVAL IN A DIGITAL WORLD Sponsored by Sheppard Mullin Universal City, California January 14, 2015 Panelists: Craig Cardon Rachel Tarko Hudson Paul Cowie Moderator: Harrison Perla #IHCC 15 #IHCC 12 2015 ACC-So. Cal In-House Counsel Conference 1
Launching a Social Media Presence Hypothetical #1 <Ownership of Social Media Accounts <Access to Accounts when lacking Ownership <Mitigating Risks of Employee Posts – Social Media Policy – NLRB Rules #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_2 2
Intellectual Property Concerns Hypothetical #2 <Trademarks (their presence & proper usage) – Websites – Social Media Accounts #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_3 3
WEBSITE = Legal vulnerability? Hypothetical #3 <Notices, Disclaimers & Policies – Terms of Service – Privacy Policy – Passive vs. Active Websites #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_4 4
Endorsements & SM Advertising Hypothetical #4 <Endorsements – Payments – Disclosures <Marketing Campaigns, Sweepstakes & Contests <Employee Social Media Posts & Disclosures – Employer actions against employees #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_5 5
Panelists <Craig Cardon – Sheppard Mullin (Entertainment, Technology, Advertising & IP) <Rachel Tarko Hudson – Sheppard Mullin (IP, Technology & Media) <Brian Cowie – Sheppard Mullin (Labor, Employment & Social Media) <Harrison Perla – Director of Worldwide Legal Affairs CEVA, Inc. #IHCC 15 2015 ACC-So. Cal In-House Counsel Conference 090701_6 6
11 th Annual In-House Counsel Conference January 14, 2015 (Universal City, CA) www. acc. com/chapters/socal/ #IHCC 15 7 000000_7
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