BRAND EXTENSION ASSIGNMENT Please develop a concept for

BRAND EXTENSION ASSIGNMENT Please develop a concept for a NEW brand extension that makes use of the existing brand equity ( note: this must not be a line extension ) for the following brands. This extension could be targeted to the same segment Explain your rationale for producing this extension • Fit • Leverage • Opportunity Briefly describe the marketing mix for this extension Olga Dursun

BRAND EXTENSION ASSIGNMENT Olga Dursun

BRAND EXTENSION ASSIGNMENT Olga Dursun 3 • Power Point Slides • Language: both RU and ENG is allowed • Deadline: Tuesday night Feb’ 28 • To: Olga. Dursun@gmail. com • Subject: MM Assignment