BP Kick-off Meeting Business Products November 2010
The First Steps we took in 2008 • B 300 & B 500 were Epson’s first step in Business Inkjet Pro market • Strong proposition around: • Lowest CPP in the market • Reliability • Ecology • Allowed us to learn a lot about business users expectations • Help us to raise awareness around BIJ as a strong alternative to laser printers • Very good sales in high print volume markets – strong success stories 2 Confidential
Epson’s first Business Inkjet… Ink tanks stick out of the printer No PCL No Postscript Print quality issues No MFP version 3 Confidential Unique Design
Competition continue to invest in the segment… Ricoh Hp Not really selling Nice design Market leader Offered with copiers 4 Lexmark But still low business features …but for how long? Confidential
Work. Force November 2010
6 Confidential
7 Confidential
8 Confidential
No compromises anymore! We fixed it Ink tanks out of the! printer Ink tanks fit in the printer Print quality it ! We fixed issues 600 dpi print quality No. We fixed it ! MFP version 4 different MFP SKUs !!! 9 Confidential No PCL We fixed it ! No Postscript - PCL 5 c - PCL 6 - PS 3 - ESC/P raster Available !!! Unique Design We fixed it ! Judge by yourself…
EPSON Office Printers Range = 15 new products in FY 11 MEDIUM WKGROUP SMALL WKGROUP DESKTOP DEPARTMENTAL EPL-N 2550 AL-M 8000 N EPL-N 3000 AL-M 4000 N AL-M 2400 DN AL-M 2300 DN AL-M 2400 D AL-M 2300 D AL-M 2000 DN EPL – 6200 N AL-M 2000 D AL-M 1400 AL-M 1200 AL-MX 14 NF AL-MX 20 DN AL-M 7000 N AL-MX 20 DNF AL-C 3900 N AL-C 1700 W AL-C 1700 N AL-C 1100 N AL-C 1700 AL-C 1600 10 Confidential AL-CX 17 NFW AL-CX 17 NF AL-CX 16 AL-C 2900 N AL-C 2800 N AL-CX 21 NF AL-CX 21 N AL-CX 29 NF AL-C 4200 DN AL-CX 39 DNF AL-CX 28 DN AL-C 9300 N AL-C 9200 N
FY 11 range improvements • To expand the range in weak areas (MFPs, Wi. Fi support…) • To improve profitability in some segments… • While having a pricing more in line with market reality • Promotions will still help to push sales where and when needed 11 Confidential
Entry level mono range AL-M 1200 First Epson entry level Mono MFP h unc La 1 pt 1 Se AL-M 1400 Fast Ultra compact LED base Reliable 12 Confidential h unc La 1 pt 1 Se AL-MX 14 Same engine MFP 3 in 1 USB 2 h unc La 1 pt 1 Se AL-MX 14 NF Same Engine MFP 4 in 1 Network
Entry level color range AL-C 1100 AL-CX 16 NF AL-C 1600 AL-C 1700 10/12 ppm LED base -GDI Ultra compact 13 Confidential AL-C 1750 N 12/15 ppm LED base -GDI Ultra compact Network LCD AL-C 1750 W AL-CX 17 N 12/15 ppm LED base -GDI Ultra compact Network/WIFI LCD 12/15 ppm LED base -GDI 3 in 1 Network LCD AL-CX 17 NF 12/15 ppm LED base -GDI 4 in 1 Network LCD AL-CX 17 NFW 12/15 ppm LED base -GDI 4 in 1 Network LCD
Mid Range color lasers AL-C 2800 N 299€ street ex tax AL-C 2900 N Fast 23/23 ppm Better profitability 14 Confidential AL-CX 21 NF AL-CX 28 DN 549€ street ex tax AL-CX 29 NF Fast 23/23 ppm 4 in 1 Better profitability 799€ street ex tax AL-CX 39 DN Fast 24/24 ppm 3 in 1 Duplex std AL-CX 39 DNF Fast 24/24 ppm 4 in 1 Duplex std AL-CX 28 DN Specific tenders
A 3 laser range AL-C 9200 N New A 3 mono laser n 12 a ch J n Lau AL-C 9300 N Fast 30/30 ppm, 20’ warm up Ultra compact (50 x 50 cm) Gigabit, IPsec, IPV 6, SSL 1499€ street ex tax 15 Confidential AL-M 7000 N Fast 32 ppm 1200 x 1200 dpi Gigabit, IPsec, IPV 6, SSL ESC/Page, PCL 5 e/6, PS 3, PDF 1. 6 999€ street ex tax
FY 11 launch summary April May June July Aug Sept Oct Nov Dec Jan AL-CX 29 NF AL-CX 39 DN Feb AL-C 9300 N AL-CX 17 N AL-C 2900 N 16 Confidential AL-C 1700 AL-M 7000 N Mar
Business Scanners November 2010
Document Capture on-the-go - New sheetfed mobile scanner Business Travellers Field technicians Sales professionals Truck drivers 18 Confidential
Reinforce the Epson position in A 4 Flatbed market Going further in Document Scanner integration into corporate accounts with the future A 4 Flatbed range. Network models 5 differents products configuration from 500€ to 1400€ RRP ex tax. Advanced Document scanning & Integration solution Innovative Network interface design with control panel 19 Confidential USB models
FY 11 Business Scanner range GT-30000 Expression 10000 XL 20 Confidential GT-20000 NPRO GT-30000 N
FY 11 Business Scanner range GT-S 50 Refresh GT-S 50 GT-S 80 Refresh GT-S 80 GT-S 50 N Refresh GT-S 50 N GT-S 80 N Refresh GT-S 80 N January 2012 October 2011 GT-1500 21 Confidential GT-2500 Plus GT-2500 N Flatbed Network Mobile sheetfed A 4 Flatbed USB March 2012 A 4 Flatbed Network
Скачать презентацию BP Kick-off Meeting Business Products November 2010
2a61343b5a95c38a9ed7bf795f0d0b66.ppt