Boom of Electronic Publishing in China www. apabi. cn 方正集团IT产业集信息产业之大成，提供IT服务、 软件、硬件和数据运营在内的综合解决方案。 Founder Group's IT sector is a leader in the information industry, providing comprehensive resolutions, including IT services, software, hardware, and data operation. Joe LI May, 2011 北京方正阿帕比技术有限公司 Founder Apabi Technology Limited
Agenda 2 E-Publishing in China 3 Trends of E-Publishing in China 4 Apabi and E-Publishing www. apabi. cn Page 2
1. Publishers in China • GAPP p General Administration of Press and Publication of PRC p 580 Book Publishers in China n 221 Central Publishers and 359 Provincial Publishers n 300+K titles/year, new edition 160+K titles/year – General Books: 240 K, 80% – Text Books: 60 K, 20% p 9851 Periodical p 30+ News Press Group n p 1937 Newspaper Paper’s Revenue 23 billion US$ For more detail, please access website http: //www. gapp. gov. cn/cms/html/21/493/201009/702538. html www. apabi. cn Page 3
1. Publishers in China • Rates of Publishers Social Science&General Science&Technology Academic&Education 1 Commercial Press 1 Science Press of China 1 Tsinghua University Press 2 People's Press 3 People's Literature Publishing House 4 Writers Publishing House 2 Tsinghua University Press 2 China RENMIN University Press 3 Mechanical Industry Press 3 Peking University Press 4 Electronics Industry Press 4 High Education Press 5 Yilin Publishing House 5 Chemical Industry Press 5 People's Education Press …… …… …… www. apabi. cn Page 4
Agenda 1 Overview of Publishers in China 3 Trends of E-Publishing in China 4 Apabi and E-Publishing www. apabi. cn Page 5
2. E-Publishing In China • Revenue of Electronic Publishing in 2010 p 11 billion US$ p Including Games, Music, Periodical&thesis, e. Books, etc. • 90% of Chinese publishers start e-publishing business p 600+K e. Books p 9000+ e-Periodical p 600+ e-Newspaper • e. Book Reader handset p 1. 1 millions pieces sold in 2010 www. apabi. cn Page 6
e. Books published during 2001 -2010 FROM: year 2001: 960 tiltes TO: year 2010: 600+K titles e. Book Titles 700000 600000 500000 400000 300000 200000 100000 0 2002 www. apabi. cn 2003 2004 2005 2006 2007 2008 2009 2010 Page 7
e. Books published during 2001 -2010 Some categories e. Books 70000 50000 Economy Industry Technology Literature 45000 70000 60000 40000 60000 50000 350000 30000 40000 25000 40000 20000 30000 15000 20000 10000 20000 5000 10000 0 2002 0 0 www. apabi. cn 2002 2003 2004 2005 2006 2004 20052006 2004 2007 2008 2009 2010 Page 8
e. Book Statistics in 2010 1. 99% 0. 82% 0. 70% 0. 54% 1. 40% 0. 55% 0. 47% 0. 39% 0. 14% Culture, Sience, Education, PE percentage 0. 46% 2. 08% Economics 2. 21% 3. 23% 20. 64% 3. 58% Industrial Technology Literature 4. 53% Politics, Law 5. 34% 14. 62% Language, Words 5. 47% Medicine, Health 6. 99% 14. 45% History, Geography 9. 40% Agricultural Sciences www. apabi. cn Page 9
e. Book Publishers comparing year 2009 and year 2010 Publishers who establish e. Publishing departmen t： +27% Publishers whose list selling price is over 20 Ms us$： +19% Publishers who sell e. Book synchroniz ed： +22% www. apabi. cn Page 10
E-Newspaper published in China Oct. 2006: the first e-newspaper website launched by “Zhejiang Daily” in China 2010: 500 E-Newspaper online www. apabi. cn Page 11
E-Newspaper houses E-Newspaper Houses comparing year 2009 and year 2010 ENewspaper Titles: +42% www. apabi. cn ENewspaper selling by B 2 C model： +65% Page 12
E-Book Readers (Handset) • Year 2009: at least 10 manufactures sell e. Book Readers in e-Ink screen • Year 2010: e-Ink devices are attacked by i. Pad 350 317. 8 300 20. 00% 264. 6 250 243. 8 25. 00% 240. 7 20. 11% 15. 00% 200 9. 93% Sold Amount(K) 10. 00% Increasing Percentage 150 5. 00% 100 0. 00% 50 0. 00% -1. 27% 0 www. apabi. cn -5. 00% 2010 Q 1 2010 Q 2 2010 Q 3 2010 Q 4 Page 13
Roles in E-Publishing industry Roles changes in e-Publishing industry during these 10 years. 2001 -2006: Book Publisher, Technical Company, Library, some website 2009 -2010 2007 -2008 2001 -2006 www. apabi. cn 2007 -2008: Book Publisher, News Press, Technical Company, Library, Institution, some website 2009 -2010: Book Publisher, News Press, Technical Company, Library, Institution, Mobile Carrier, Hardware Manufacture, Traditional Bookstore, Big. COM Company Page 14
Agenda 1 Overview of Publishers in China 2 E-Publishing in China 4 Apabi and E-Publishing www. apabi. cn Page 15
Trends of E-Publishing in China Industry Confusions: Lots of investing on technical Parties: Different parties in e system and platform, BUT -Publishing industry need to ignoring the business model. find their right role. Publisher is : Content Provider or Platform Integrator or Distribution Channel? www. apabi. cn Investment and Return Page 16
Trends of E-Publishing in China What will happen in the near future? Publishers will be union and collectivized. Publishers need to be partner with technical company. It is outsourcing for midium/small scale publishers. New e-Publishers will come forth. EBook manufactures will open e. Book. Store. Traditional bookstore will transform to sell e-version. Mobile Carrier is entering e-Publishing industry. More vertical professional database provider. …… www. apabi. cn Page 17
Trends of E-Publishing in China Problems we are facing: No Standard Format? Price Model? Business Model? No Uniform System for Financial Balance? User Experience? …… www. apabi. cn Page 18
Trends of E-Publishing in China Our prospects: League the consortium or union Release the standard Integrated e-Publishing with traditional publishing process closely Plot the strategy for e-Publishing Industry Uniform the market and business model Form the partnership www. apabi. cn Page 19
Agenda 1 Overview of Publishers in China 2 E-Publishing in China 3 Trends of E-Publishing in China www. apabi. cn Page 20
Founder Apabi APABI Author Aim Publisher Paperless Artery Application Buyer By Internet l. Leading e-Publishing solution provider l. Publisher’s partner and e-Content provider www. apabi. cn Page 21
Founder Apabi Core Technology : CEBX & DRM Public CEBX format: Integrated and supported by most e. Book hardware and website. Released Apabi Reader on Windows, i. OS, Andorid system Copyrights Protection by DRM solution www. apabi. cn Page 22
Founder Apabi Work with GAPP and MIIT g. P in ish bl rt a er n Cooperated with Publisher and News press 4500 libraries and institutes customers Pu - E International Publishers: Penguin， DK，Harper. Collins. HKU Press, etc. “Clouds Service Platform” will be launched soon for consumer market. www. apabi. cn Page 23
www. apabi. cn Thanks 北京方正阿帕比技术有限公司 Founder Apabi Technology Limited Joe LI Email: li_jing@founder. com 北京市海淀区中关村北大街 127 -1号北大科技园创新中心3层 邮编： 100080 Peking University Science Park Innovation Center F 3，Beijing. 100080，P. R. China. Tel: +86 10 8888 Fax: +86 10 8888
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