Bob Masters Small Business Owner

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Bob Masters • • • Small Business Owner • • Male • • • Calm demeanor Run the company for 10 years Married with 2 children (10 and 8) Age 35 -45 Dual HH Income: $140, 000 Suburban Likes to speak to people Email at a push

Bob Masters • • Keep profitable • • Getting everything done with a small staff • • Make them more efficient and he can work from home Keep overheads low No IT understanding Give his book keeper access

Bob Masters I know I should understand IT but I really haven’t needed to. If they spoke plain English perhaps I would get it. • • I don’t really understand IT. What if it doesn’t work out for me?

Bob Masters • • It’s simple No risk If you can use Facebook you can use our software. You don’t need to know IT, we do all that for you, you just concentrate on growing you business.

Dave Matthews • • • Works in a 15 man construction company Worked there for 5 years Last 2 years looking after projects and admin since chainsaw accident • • • 50 -60 years old • • • Just wants things done Divorced Grown up kids $50 k Mid west Abrupt No nonsence,

Dave Matthews • • Modernize the business to make his life easier • • Technical laggards • • Keep it simple, no IT and he will look good Win more business off of local competitors Budget restraint Give them access to their business applications on site for quotes

Dave Matthews • Its just another tool, I just want things to work, If I had a drill that failed as often as IT I would have thrown it away a long time ago. • • Who are you? It’s expensive for 5 guys

Dave Matthews • • Latest technology without changing your programs Trusted provider to hundreds of companies Our software is just another tool, but rather than learning new things you just keep using your old software. Thousands of companies work this way every day and so can you.

Steve Curry • • Experienced engineer now working for himself • • • Male • • • Open to ideas Unmarried $100 k Viginia Will use chat Lots of questions

Steve Curry • • Find innovative solutions for his customers • • Building a portfolio but not sure which products • • Provide a door opener product Look for recurring revenue with light touch Doesn’t get why his customers wouldn’t buy a server and firewall Monthly recurring revenue

Steve Curry • I love tech but it has to be hassle free, I need o generate more revenue but not if that means losing it in support overheads • • You guys are unheard of Why don’t I just use logme in?

Steve Curry • • Easy low touch recurring revenue Cool product to make you some quick wins Creating low touch monthly recurring revenue is a great goal but its one which you can achieve from today. No need to make set up investments, you can just start selling right away.

Andy Makin • • Runs own software company • • Male • • Friendly but sharp Started it 10 years ago, 2 partners Ex army Married 3 kids 56 £ 150, 000 Surrey Busy, so what ever device he is on he will use

Andy Eakins • • Protect revenue without large investment • • Losing customers to online options • • Add functionality Keep his product relevant Hosting of own application becoming cumbersome Be pain free

Andy Eakins • If I had time I would build it myself. I need to deliver more with less. • Do my customers need the functionality enough for me to make the effort • Not business grade service

Andy Eakins • • • Used by partners • Add extra capabilities with no drain on your resources. Hundreds of No need to recode Simple to deploy partners have that this is simple to deploy.

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