Bo Dahlbom Professor at the IT University in Göteborg Scientific Director at Sustainable Innovation Member of the Government IT advisory board Book: Sveriges framtid, Liber 2007 www. viktoria. se/dahlbom www. sust. se Bo Dahlbom 1
The modern miracle 200 000 Gnp person in Sweden 150 000 100 000 5 000 1200 1300 1400 1500 1600 1700 1800 1900 2000
The benefits of growth Less toil, misery, starvation, poverty Meaningful work, better living, good food Healthcare, education, culture, play Longer, healthier, richer, spiritual life Bo Dahlbom 10
Life is getting longer 80 år 70 Average life expectancy in Europe 60 50 40 30 20 10 1200 1300 1400 1500 1600 1700 1800 1900 2000
The Price for Growth Technical evolution, constant change More trade, travel, transports Stress, competition, exploitation Pollution, resource depletion Bo Dahlbom 12
Major Changes • The personal computer (1985) – documents • Internet (1995) – email, www • Google, Web 2. 0 (2005) – innovation • Mobile office (2008) – market, meetings Bo Dahlbom 14
A Fantastic Technology Explosion Bo Dahlbom 15
The Impact of Internet Globalization: a world without borders Automation: work tasks disappear Commercialization: the market is expanding Systemization: everything is connected Rationalization: innovation and competition Bo Dahlbom 17
Globalization The world becomes one, differences reduce China is the factory of the world Bangalore is the office of the world Global warming, pandemies, terrorism Bo Dahlbom 18
Swedish Trade Mdr kr 1000 500 100 0 1950 1960 1970 1980 1990 2000
Automation Machines emptied the country, gave us work in the factories in the city Computers emptied factories, gave us work in the offices Internet is emptying offices, giving us all work on the market Bo Dahlbom 20
Automation in Sweden
Commercialization From production to commerce Sales, negotiation, contracts Markets, media, meetings Public sector as purchase office Bo Dahlbom 22
The public sector • Public sector and business change together • From factory to market (purchase) • Customer orientation and competition • Automation, outsourcing and privatization Bo Dahlbom 23
Systemization From local information systems to global social networking and a global market system Systems for commerce, finance, logistics, labour, energy, healthcare, education, defence, security, environment, media, tourism, politics Bo Dahlbom 24
Intelligent grids
Service society Automated services and self-service Mobile and distributed, personal services National (global) expertise for strategy, purchase, development and evaluation Bo Dahlbom 26
Rationalization Market, competition, knowledge Business intelligence, benchmarking Efficiency, innovation, diversity Results, increasing demands, faster Bo Dahlbom 27
We know so much We measure, test, calculate, compute, small and big things, body states, the market, the earth, the athmosphere We overview, plan and automate, make more efficient, calculate, our lives, families, cities, societies, world economy, climate Bo Dahlbom 28
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The Old Company • A society of its own, a well organized centre for production and distribution, a factory • A well defined, autonomous organization, with its own goals, values, and quality control Bo Dahlbom 30
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The New Company • A losely connected, distributed and mobile sales force, with a web site • An innovative service network, adapting to market and customer movements and demands Bo Dahlbom 33
The New Society A global market, big cities, Internet Centralized states with a small public sector, focusing on purchase A working life with commerce and an everyday life with shopping Bo Dahlbom 35
Life on the Market From production to commerce, from country to city In 1800, 3% of us lived in cities In 1900, 13% of us lived in cities In 2000, 50% of us lived in cities Life on the market is life in the city Bo Dahlbom 36
A networking society • We used to work in factories with working hours, leisure, unemployment, education, working life, retirement • We used to have positions, definite tasks to perform in production or administration • Now we take iniatives, increase sales, are innovative, change oriented and networking Bo Dahlbom 37
Web 2. 0 User participation, competent amateurs Prosumers – Wikipedia, weblogs, My. Space, You. Tube, Facebook Flexible cooperation, open innovation, user innovation, mashup corporations From information society to noise society Bo Dahlbom 38
Users innovate
Consumers innovate
Organized open innovation • Lego Mindstorms, Lego Factory • Procter & Gamble Connect+Develop • Communities and founder populations • Innovation as Consumption Bo Dahlbom 41
Life is a cocktail-party Bo Dahlbom 42
School begins Please, sit down! Bo Dahlbom 43
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The new competence • We used to be competent workers, skilful, dependable, diligent, punctual – we were labourers, performing services • Now we are expected to understand the processes, the business idea, the customers, strengths and weaknesses, vision and mission – we are all becoming managers Bo Dahlbom 45
The new knowledge Knowledge as traditional craft Knowledge as industrial production Knowledge on the market Focus on innovation Bo Dahlbom 46
Schools that change • Future interested • Work life oriented • Customer focused • Socially integrated Bo Dahlbom 47
Swedish Healthcare Please, wait! Bo Dahlbom 48
Life is online TV on the web, googling knowledge, global media, web university, mobile life, electronic communities, chatting, twittering, paying taxes on Internet But healthcare is still batch with telephone hours, appointments and waiting rooms as if nothing had happened Bo Dahlbom 49
Healthcare as Service Globalization and Automation Automated services, self-service Mobile and distributed, personal services for everyday healthcare Global expert diagnosis and treatment Bo Dahlbom 50
Healthcare online • From repair visits to service contracts • From manual craft to process control • From experience to information science • Personalized healthcare Bo Dahlbom 51
Healthcare on the market • Mature citizens, experienced amateurs • It’s your health – Google Health • From collective health to individual consumers • Shopping for health Bo Dahlbom 52
Tempo, Tempo Technical development and competition force us to innovate, produce and consume more and more effectively, running faster all the time Bo Dahlbom 53
Challenges • Taking position on a global market • Continuing automation, cost cutting • Customer relationship management • System competence, system innovation • Competitive competence, intelligence Bo Dahlbom 54
TCT Challenges • Technological foresight • Market intelligence • Plug and Play • Market innovations Bo Dahlbom 55
Technology foresight • Clean technology, nano, bio, Moore’s law, bandwidth • Internet: video, web 2. 0, mashup, web 3. 0, semantic web, push, structure, consumer office • Radio: rfid, nfc, gps, m 2 m, Internet of things Bo Dahlbom 56
Strategy for change • Focus on sales and innovation • Use your customers to innovate • The enterprise as a project • Internet, Internet Bo Dahlbom 57
Global Warming
Either or… • Slow down, go back, park the car, use your bike, live locally • Use technology and growth to create opportunies for change • Move faster on a fantastic growth market, clean tech, new solutions Bo Dahlbom 60
Plug-in Hybrid Electric Vehicles
Smart grid and Electricity 2. 0
An innovation society • Ideas, Competition, Trade • Ecologic abundance: consumer society • Short generation time: trends and fashions • Founder populations: innovation arenas Bo Dahlbom 63
Sustainable Innovation Swedish companies and the Energy Agency in cooperation, innovating services for everyday energy efficiency
Hector Ruizs, AMD ”In today’s world it is really important for business leaders not only to have an idea about what their business is all about, but to have a passion for something that is meaningful. ” Bo Dahlbom 65
The Human Project
Market Society A life dominated by products and services Technology and market shapes our lives Companies rule our everyday activities A closely knit society, a web of dependencies Bo Dahlbom 67
A Mature Market Mature customers on a mature market Communities of responsible amateurs Active, engaged co-workers Internet and cognitive marketing Bo Dahlbom 68
Activate your Brand Responsible companies Active co-workers Brands with sense Sustainable communication Bo Dahlbom 69
Early experiments in transportation
Strategy for survival Raise your eyes Say yes to change Go on expeditions Bo Dahlbom 72
We are building The Future Bo Dahlbom 73
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