BMW VS Mazda Alisia Linnik 10a Logo BMW

BMW VS Mazda Alisia Linnik 10a

Logo BMW Mazda

Slogan BMW: the ultimate driving machine Mazda: zoom-zoom

Celebrity endorsment BMW: Madonna Mazda: Alen Delon

Image BMW: creative, unreal, fantastic Mazda: confident, speedy, creative

USP BMW: luxurious, expensive, less polluting Mazda: closer to everyone, full with electronic devices